2023 is a year that begins and ends with NCT.
Dense "no need to choose" lineup in 2023!
This year, NCT released a total of 8 ** and 67 soundtracks, and continued to show new ** and content throughout the year. NCT has re-expanded the field of activities of NCT in groups, starting with the reissue of "Ay-Yo" in January with NCT 127 regular 4 albums, to NCT Dojae Jeong, who successfully debuted with his first mini** "Perfume" in April, and Taeyong, the first solo singer who showed his strength unreservedly with "Shalala" in June.
In July, NCT Dream started the second half of the year with the regular 3rd album "ISTJ", the group ** "Golden Age" was released in August, the official 5th album "FACT Check" was released by NCT 127 in October, the regular 2nd album "On My Youth" was released by Weishen V in November, and NCT 127 gorgeously decorated the end of the year with the winter special single "Be There for Me" in December, plus NCT NEW The team continued its large-scale activities with a series of activities in the form of a pre-debut tour, NCT 127 and NCT Dream on a world tour, and Waishin V on a global fan meeting around the world.
Rely on NEO Production to carry out NCT's epoch-making publicity!
Each album released by NCT and NEO Production during the continuous event is a new ** and concept, which brings auditory enjoyment to the audience, and also shows novel creativity and exquisite publicity activities with a high degree of completion, especially the regular 5 album "Fact Check" campaign launched by NCT 127 with the keyword "Seoul, Korea" has become a topic. The unique story trailer that became the "God of Seoul", the music video that handsomely shows the symbolic places of Seoul such as Gyeongbokgung Palace, Cheonggyecheon, and Yeouido, and the show held in the forest of Seoul, South Korea like a festival, perfectly combine the NEO and smart feeling unique to NCT 127 in "Seoul". Therefore, we have proved the true value of NCT 127 not only through the information contained in **, but also through the overall activities of the regular 5 series, and once again established the fundamental value of NCT 127 from Seoul to the world.
In addition, NCT Dojaejeong chose "Perfume" as the theme based on the stylish and smart group image, and the members expressed their own fragrances, from visual images to launch shows that unfolded like actual brand events, and through a promotional campaign that could resonately enjoy and feel the charm of NCT Dojaejeong, such as hearing, sight, and smell, the fragrance called "NCT Dojaejeong" was truly left behind. Taeyong participated in the whole process of personal lyrics, composition and production, showing the strength accumulated during the period. ** reflects Taeyong's true thoughts and distress. The pre-promotional content, such as a documentary on the preparation process of the song for fans based on Taeyong's idea, and a film of the audio track that shows the main message of each song in an animated film, also improved people's understanding of the song.
NCT Dream has skillfully incorporated MBTI, the keyword of each generation, into the regular 3rd album "ISTJ". As an MBTI topic that people can't talk about anymore, it has aroused the interest and resonance of many people. In addition, the sensual "Broken Melodies", the strong and energetic "ISTJ", and the cool "Yogurt Shake" show the diversity of the three charms through the triple event, and also make people believe that they can perfectly digest no matter what**. Then Weishen V held a showcase tour in China with the regular 2nd album "On My Youth", and communicated cordially with domestic fans who had not seen each other for a long time.
NCT's regular 4th album "Golden Age", which consists of 20 members, expresses a diametrically opposed ** style with two songs, "Golden Age" and "Baggy Jeans". "Golden Age" majestically expresses the message of welcoming NCT's dazzling ** period and moving towards a new chapter. "Baggy Jeans" shows the ** and performance possibilities of NCT. On top of that, the one-of-a-kind hip-hop swag and performances of different levels attracted attention, and the challenge on SNS sparked the "Baggy Jeans" craze in the song world.
The pace of "separate and together" shines!
2023 for NCT, which is active in many ways, has been smooth sailing in itself. NCT Dream's regular 3rd album "ISTJ" set a new record with more than 4.32 million copies sold in total after 4.2 million pre-orders, and NCT 127 also reached the top of the million sales record for the fifth consecutive time with the regular 5th album "FACT Check". NCT Do-Jae-jeong won the first place in the K-pop squad's first-week sales with his first mini** "Perfume", and Taeyong also set a record of half a million sales in his first solo **, and achieved meaningful results.
At the same time, NCT's tour results are also very strong. NCT 127 set the record for the highest audience for a single K-pop idol concert held in Korea this year with its third solo concert "Neo City The Unity" held in November (Kopis statistics as of December 26), followed by NCT Dream's Seoul Encore concert "The Dream Show 2 in Your Dream" at the Gocheok Sky Dome Stadium in Seoul, South Korea in June , which makes people really feel the brotherly power of NCT. In addition, the first offline group concert "NCT Nation" proved the strength of the "NCT brand" in which artists and fans can communicate in various ways, and the performances were held at stadiums in Korea and Japan, giving a real sense of NCT's overwhelming power and status in the world. In particular, no matter what kind of combination you show in any kind of **, you can feel the true value of NCT that shows the best tacit understanding, and the unprecedented performance that you have not seen in K-pop before has received an explosive response.
NCT has spent 2023 strategically carrying out the "Separate and Together" campaign like this. Each of them ended the year with a variety of activities such as differentiated content and epoch-making promotional activities, and won the warm love of fans all over the world, and achieved dazzling results. Events like this at NCT will continue until 2024, and it's exciting to see more colorful events in the future.