A big country immediately leaps for 20 years, and then leaps into new mountains and rivers!
On January 6, Lima held the "20 Years Together, Immediately Leaping Mountains and Rivers" 2024 Brand Strategy Release and 20th Anniversary Ceremony in Boao, Hainan Province.
Under the warm winter sun, leaders, industry association leaders, industry experts and scholars, partners, authorities, Luo Yongcai, Chairman of Lima Automobile Group, Ying Guangjie, Executive Chairman of Lima Automobile Group & Chairman of Xingxing Technology, Ying Xiaofang, President of Lima Automobile Group, Lu Fubao, Executive Vice President of Lima Automobile Group and General Manager of Marketing Company, Song Jiliang, Vice President of Lima Automobile Group, and other senior leaders of Lima and Xingxing and all members of the board of directors of Lima Automobile Group, as well as thousands of Lima dealers from all over the country, Nearly 1,600 employees gathered in Boao, Hainan Province to review the glory and glory of the 20 years of rapid development, and work together to start a new journey towards glory and dreams.
Since its establishment in 2003, Lima has gone through 20 years, gone through more than 7,000 days and nights, from a small factory at the beginning, to a big brand with 5 super factories, an annual production capacity of 5 million vehicles and related parts, and a total of more than 30 million users worldwide.
Behind the 20 years of rapid development, there are the dividends of the times of China's economic take-off and low-carbon travel outlets, as well as the persistence and progress of its own focus on power technology for 20 years, and it is inseparable from all walks of life who have been in the same boat and walked all the way with Lima in the past 20 years.
Ying Guangjie, Executive Chairman of Lima Automobile Group & Chairman of Star Technology.
At the celebration site, Ying Guangjie, executive chairman of Lima Automobile Group & chairman of Xingxing Technology, first took the stage to deliver a speech. He said that the 20 years of Lima are not only 20 years of continuous struggle and sweat, but also 20 years of leaping mountains and rivers and striding forward, and he expressed his gratitude to leaders at all levels, industry associations, experts and scholars, and the attention and support of Lima, as well as the efforts of the majority of Lima dealers, partners and employees.
Vice Chairman of China Bicycle Association.
Chen Jianlong, chairman of Zhejiang Bicycle and Electric Vehicle Industry Association (Chamber of Commerce).
In the subsequent speech, Chen Jianlong, vice chairman of the China Bicycle Association and chairman of the Zhejiang Bicycle and Electric Vehicle Industry Association (Chamber of Commerce), spoke highly of the development achievements of Lima in the past 20 years, and highly praised Lima for actively practicing the concept of green development and driving the high-quality development of the enterprise with scientific and technological innovation, and encouraged Lima to be inspired by the identity of a great brand and continue to climb to new heights of development.
Wang Tienan, a well-known domestic electric vehicle expert.
Professor Wang Tienan, a well-known domestic electric vehicle expert, said that Lima has been focusing on power technology for 20 years, sticking to the original intention of creating a good car with "high appearance and high performance inside" for users, which perfectly interprets the growth logic of an excellent enterprise, and hopes that Lima can not forget its original intention, set off again with the spirit of daring to fight, and drive to a broader global market.
Luo Yongcai, chairman of Lima Automobile Group.
Ying Guangjie, Executive Chairman of Lima Automobile Group & Chairman of Star Technology.
Ying Xiaofang, president of Lima Automobile Industry Group, embarked on the road of leap together.
During the ceremony, Luo Yongcai, Chairman of Lima Automobile Group, Ying Guangjie, Executive Chairman of Lima Automobile Group & Chairman of Xingxing Technology, and Ying Xiaofang, President of Lima Automobile Group, embarked on the road of leaping together, recalling the 20 years of Lima and leading everyone present to review every important moment of Lima. At the same time, with employees, partners, old users, and dealer representatives, under the birthday song of all the guests, they jointly cut the cake of the 20th anniversary celebration of Lima, and shared this commemorative milestone moment with the guests.
At the same time, Lima also awards awards to the best strategic partners, outstanding businessmen, distributors and employees who unswervingly support the development of Lima's career, in recognition of their outstanding contributions to the high-quality development of Lima.
The 20th anniversary is not only a new milestone in the growth of an enterprise, but also a key node to achieve quantitative change to qualitative change.
After the award ceremony, Ying Dong once again took the stage to give a keynote speech on "20 Years Together, Immediately Leaping Mountains and Rivers", which was divided into two chapters: "The Era of the Times" and "The Era of the Times".
In the chapter of "The Times", Ying Dong reviewed the development of Lima in the past 20 years, and shared the experience of "integrity, responsibility, and gratitude", interpreted Lima's corporate culture with "no trust, no business, no trust, no prosperity", thanked the efforts of the Lima team with "those who want the same thing win and those who are in the same boat through thick and thin", and summarized Lima's determination to firmly promote high-quality development with "do something and don't do something", which triggered bursts of applause on the scene.
In the chapter of "The Era of Lima", Ying Dong took "seeking progress in stability, establishing first and then breaking and then leaping mountains and rivers" as the summary, expounding that under the new economic environment and new travel era, Lima will strive to promote value breakthroughs in the dimensions of branding, technology, intelligence, and digitalization, and officially disclose the manufacturing layout of the country's eight super factories, empower high-quality development with the park economic model, and unswervingly promote the implementation of the strategy of Lima big power electric vehicles.
At the same time, Ying Dong also officially put forward the annual goal of "sales exceeding 3.5 million units in 2024" and the medium- and long-term strategic plan of "sales exceeding 10 million units in 2030". At the same time, Lima will also accelerate the brand's independent overseas strategy through overseas brand mergers and acquisitions, overseas technology co-creation and joint foundry, etc., and open a new era of Lima's development.
In 2023, China's electric two ** power *** will be released.
Based on its 20 years of dedicated R&D and accumulation in the field of power technology, Lima also released the "2023 China Big Power Two-wheeled Electric Vehicle" during this grand ceremony, sharing the technological achievements of Lima Power with the industry, and contributing to the evolution of product technology in the industry.
Under the guidance of the strategy of "Lima Big Power Electric Vehicle", how to promote the implementation of the strategy in 2024 and even in the future, and take the 20th anniversary as a new starting point to enter a new stage of high-quality growth has become the focus of attention of the guests and dealers.
Lu Fubao, Executive Vice President of Lima Automobile Group and General Manager of Marketing Company.
In anticipation, Lu Fubao, executive vice president of Lima Automobile Group and general manager of the marketing company, took the stage to share the development changes and future development trends of the industry, and summarized the development of Lima in the past year.
He said that in the context of unprecedented competition and high involution in the industry in 2023, under the brand effect of a big country, sales growth against the trend has been achieved with creative marketing. Among them, the independent models of Lima Electric electric motorcycles account for as much as 79% of the total sales, and gradually realize the product platform, the generalization of parts and the modularization of the powertrain, and take the lead in the industry to launch the power classification system, combined with the genetic design of the appearance, to build the advantages of independent products.
Among them, relying on the power grading system, Lima is divided into mileage performance level, speed performance level, climbing performance level and locomotive performance level, which correspondingly launch the voyage series of "running farther on a single charge", the Jinsu series of "faster speed and faster speed", the leap series of "easier climbing load", and the lightning series of "racing cold play more shining", accurately focusing on user needs.
Facing 2024, Lima will continue to deepen the technical advantages of high-power products, and will accelerate the process of lithium batteryization, intelligence and digitalization of products.
According to different usage scenarios, Immediately will launch two types of lithium batteries and become the first brand in the industry to use BYD's automotive-grade lithium batteries. Compared with general lithium batteries, BYD lithium batteries have the advantages of higher safety, large rate charge and discharge, long cycle life, high energy density, good high temperature resistance, etc., with 2000+ battery use cycles, which can achieve a 5-year warranty, and will bring users an excellent travel experience of "running far with great power", and ultimately achieve the strategic goal of "500 miles, 1000 miles of category sales first". At the same time, the first generation of models equipped with sodium-ion batteries will be launched immediately, so that users will no longer be afraid of the cold winter.
Qiongya Notary Office of Haikou City, Hainan Province awarded the 1000-mile challenge success notarization certificate.
During the ceremony, Lima Power Maxima successfully completed the challenge of "1000 miles on a single charge" and obtained the authoritative certification of the local notary public, which fully demonstrated the excellent performance of Lima Power electric vehicles.
At the level of intelligence, Lima will further deepen the integration with Xingxing Technology, explore the co-creation of leading low-carbon travel technology and consumer electronics intelligent technology, realize the systematic development from intelligence to digitalization, product software to hardware, and build a smart travel ecology that changes the lifestyle of users.
With the support of products, Lima will continue to promote the full implementation of the strategy of "Lima Big Power Electric Vehicle", and will continue to join hands with CCTV "Great Power Brand", brand spokesperson Yi Jianlian, and National Sports Super IP Passerby King in 2024 to continue to increase advertising in airports and high-speed rail, and continuously strengthen national awareness and strengthen the user mind of "big power" with a coherent brand marketing strategy.
At this press conference, Yi Jianlian, the brand spokesperson of Lima, came to the scene in person, and he said that he was honored to be the brand spokesperson of Lima Electric Vehicle in 2023. It is precisely because of the unique fighting spirit and focus on power technology that Lima chose Lima.
Immediately brand spokesperson Yi Jianlian.
Lu Fubao, Executive Vice President of Lima Automobile Group and General Manager of Marketing Company.
5 lucky guests interacted on the spot.
Among them, Immediately will continue to deepen the connection between its own power genes and sports marketing, continue to adhere to the in-depth combination of sports marketing and channel side and product side in 2024, and will also join hands with Passerby King to launch more than 80 customized matches in 2024, and sign a top player from Passerby King as a product experience officer to continuously promote the rejuvenation process of the brand. During the period, Mr. Lu also officially announced that Lima will join hands with the world-renowned design company Landor to tailor a new VI vision for the Lima brand and open a new era of the Lima brand.
At the 20th anniversary celebration of Lima held in the evening - the power sound wave Lima ** Festival, the brand was deeply rejuvenated, and the young trend culture was deeply insightd, with a song "Light up the Future" as the opening, a number of popular bands loved by young people appeared one after another, and sang with the outstanding Lima employees, in the birthday song sounded, the fireworks bloomed brilliantly, and a unique carnival party, showing the vigorous vitality of the future development of the Lima.
20 years of continuous struggle, 20 years of strides forward, 20 years of leapfrogging mountains and rivers.
For Lima, the glory of the past 20 years is certainly worth commemorating and cheering. But facing the future, we are ready to go with full power and ready to go, and we will leap again with the advantages of core power technology and the proud attitude of a big country brand, and accelerate our progress towards becoming a global leader in the field of small and micro travel