[News page-Taiwan Strait Net].
On this snow-covered winter solstice, the frog princess Gu Ailing swiped the screen again. On December 21, Forbes released the 2023 Global Female Athlete Income List, and Gu Ailing ranked second with $22.1 million, and the 1-10 ranked Swiatek, Gu Ailing, Gauff, Raducanu, Naomi Osaka, Sabalenka, Pegula, Serena Williams, Rybakina, and Fernandez.
Whether it is sports** or marketing segments, they have been dispatched to carve up this rare traffic feast. Topic Gu Ailing ranked second among female athletes in terms of income and quickly appeared on Weibo hot search, growing 4For 5 hours, netizens discussed enthusiastically.
The following is used in the Forbes official list to introduce Gu Ailing**, which has been widely cited by all kinds of **, including many institutions**. If we take a closer look at this picture, we will find it very interesting.
First of all, since it is the income list of female athletes, let's take a look at the money part first.
As always, in the Forbes 2023 Top 10 Highest Paid Female Athletes, tennis players still account for the vast majority, and even this year, except for Gu Ailing, the remaining 9 are all from tennis events. At the top of the list is the International Women's Tennis Association (WTA) world No. 1 Swiatek, who has earned a total of $23.9 million in 2023, including $9.9 million on the court and $14 million off the court. Gu Ailing followed Swiatek with $22.1 million, but Gu earned only $100,000 from the court and $22 million from off-court endorsements.
Chinese netizens are very familiar with Gu Ailing. "Frog Princess", whether it is the catwalk in the fashion circle, the design, or the school bully in life, has made her the focus of attention of netizens, and has also made her one of the most gold-attracting female athletes in the world.
This means that the commercial value of Gu Ailing is very large. For example, on this Gu Ailing's Fox official**, Jingdong's logo is clearly visible, very obvious, and you won't miss it at all.
Of course, Gu Ailing's business cooperation naturally does not stop there. Luckin Coffee, which has just joined hands with Moutai this year to stage a national phenomenon-level marketing, has also asked Gu Ailing to endorse it.
It can be seen that Gu Ailing does not refuse commercial endorsements, not only does not resist, but also caters a little. This lays the foundation for our proposal.
Secondly, there is nationality. Forbes officially writes like this: China.
To be honest, I personally still don't know what nationality Gu Ailing is. Gu Ailing's nationality issue, netizens have been arguing for several years, whether it is in Zhihu or Weibo, the ** field has never been decided.
There are also a lot of reports about Gu Ailing in the agency, but most of them are in the name of "Chinese players", and Gu Ailing's nationality is not clearly named. And if you search for the party's central media, you won't see the qualitative report of this detail.
But all of this,It does not prevent Gu Ailing from being active in the international arena of free skiing, nor does it affect Gu Ailing's attention and commercial realization outside the arena at all
It's a lot of fun to brothers and sisters. This shows that Gu Ailing, or the professional athletes represented by Gu Ailing, have found an effective way to reconcile with all forces in the world.
This can't help but be reminiscent of Shein, which has been on the cusp recently.
Like Gu Ailing, the "nationality" of the company SHEIN is also a mystery. If we look at domestic reports, such as Guangzhou, we will see that SHEIN is one of the "Guangzhou Unicorn List" companies;If we look at Singapore's Lianhe Zaobao report, we will see that SHEIN "relocated its global headquarters to Singapore in 2022 and is now listed as one of Singapore's unicorns".
The party's central media did not report on this qualitatively.
Isn't it interesting, is it very similar to Gu Ailing's situation?
But the problem that Gu Ailing solved, Shein did not solve;Gu Ailing is openly active in the international arena, but Shein has not been able to IPO in the United States for a long time.
Is it difficult?It's not hard. In the international arena, Gu Ailing gave everyone an explanation. Take a closer look at the following picture, everyone who understands it.
In the same way, is it difficult for SHEIN and the founder to publicly indicate Chinese "nationality"?It probably wasn't that hard. After all, Gu Ailing, who was born in San Francisco, California, USA, can do it, but Xu Yangtian, who was born in Zibo, Shandong, can't do it, it would be too magical.
Maybe SHEIN should ask Gu Ailing to endorse and learn from the experience by the way.
*: Written by Li Zhongshan).