Chen Sicheng's "Three Teams", which was given high hopes, has a box office of 500 million +, judging from the current box office trend, it is difficult to detonate the market, and "Aquaman 2" has a dismal pre-sale, and the film market before the New Eve seems to be silent for a while.
On the contrary, the New Year's Eve film "Twinkle Twinkle Twinkle Star" continued to be popular before the screening, and the pre-sale box office results can be described as unprecedented. 
The pre-sale of "Twinkle Twinkle Twinkle Star" was too fierce to attract CCTV's attention, and the pre-sale box office exceeded 100 million 23 days before the screening, and 200 million more than 20 days before the screening, and the total pre-sale box office has reached 26.5 billion, 13.8 billion, the pre-sale data continued to reach the top of the record with the trend of Grand Slam, and overtook the annual pre-sale champion "The Wandering Earth 2" with a big advantage...
It's hard for you to imagine that such a New Year's Eve movie that has only been released for more than ten years, has no traffic stars, and no big IP blessing, can have such an amazing pre-sale box office!For this reason, "Twinkle Twinkle Twinkle Star" frequently appears on the hot search, on the one hand, it is the carnival of drama fans, and on the other hand, it is the questioning of passers-by or black fans, and the two parties are arguing. 
There are lively and sour, but it has also attracted the attention of many **, and even CCTV has named it, and the ultra-high pre-sale ticket office is eye-catching, but the results are there, you have to admit it. For this reason, CCTV Six Princesses also specially invited film critics to do a program to analyze this incident, which shows how much attention the Six Princesses have. The sixth princess analyzed the reasons for the high pre-sale of "Twinkle Twinkle Twinkle Star" and analyzed the trend of the film market. 
Whether it is black or red, it also makes the popularity of "Twinkle Twinkle Twinkle Star" continue to rise. But the moths came one after another. At first, it was concerned because of the high pre-sale, but now it is complained about because of the high refund rate. That's right, because the refund was too fierce, "Twinkle Twinkle Twinkle Star" alarmed CCTV again. On the 19th, CCTV Network Entertainment ** reported the news of more than 1 million refunds for "Twinkle Twinkle Twinkle Star", film 18The average refund rate of 1% has caused many ** to scramble to report, because the refund rate is really outrageous. 
More than 1 million refunds!According to the average price of 40 yuan per person, it is basically a refund of 40 million, so some netizens ridiculed that this is already the degree of two "burning winters". 
ridiculed with the box office of "Burning Winter", I have to say that some netizens are really vicious, but it is also a fact. Pre-sales have been breaking records, and the refund rate has continued to refresh the cognition of netizens. In the case of the official release, and the word-of-mouth has not collapsed on a large scale, the refund rate is so high?Cheng is also "snow field", defeat is also "snow field"?
It is reported that the film was able to become popular at first, thanks to the filmmaker's extreme marketing - "Snow Field". On the one hand, the film party is difficult to calm down the drama fan [Zhang Wansen, it's snowing], and adds a "snow field" to the film, on the other hand, "snow field" is also a new means for the film company to attract passers-by and increase the pre-sale box office. 
Unexpectedly, it got very good results, so that the film became popular before it was released, and the "snow fields" in various places were sold out early, and the pre-sale box office set a record. In the face of doubts, fans of the drama think that most of the people who have watched this have regrets in the play, many people want to watch the movie, and they have made a snow resort, which attracts a lot of people. Indeed, judging from the pre-sale data, the filmmaker's "snow resort" marketing method was very successful, but it also triggered a large number of refunds. 
The filmmaker is for a line [Zhang Wansen It's snowing] to create a 13:14 scene in the snow field to create an atmosphere to meet the regrets of drama fans. Therefore, the film will increase artificial snowfall, but some theaters use this marketing method to deceive the audience into buying ticketsAccording to the feedback of netizens, some theaters do not have the conditions for artificial snow, and they also build snow resorts, which increases ticket prices in this way, and the result is to spray the audience themselves. Viewers who found out that they had been deceived refunded their tickets one after another.
In addition, some netizens broke the news that the high refund rate is because some movie theaters have canceled the automatic refund of snow resorts, and it is also because many theaters have marked snow resorts without snow, and the audience has been defrauded. Therefore, success is also "snow field", defeat is also "snow field"...
In fact, the official did not do a good job in this activity, and many people were not satisfied, you arranged a snow resort, and some theaters increased the ticket price because of the officially designated snow resort, and the result did not provide equivalent service, and the audience was naturally unhappy. The snow slopes are good, but don't fool around. Maybe everyone's original intention is to go to the movie, whether a film is successful in the end or not, it still has to return to the film itself, and if it looks good, someone will watch it.
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