When is the cheapest time of the year to buy a refrigerator?I'm sure you've all heard that it's related to the season, off-peak season and ** events.
The seasons change
It's also a good time to buy appliances when the seasons change, such as late spring, late summer, or the end of the year, as merchants often offer discounts** to clear inventory.
Off-season sales
Generally speaking, there is a difference between off-season and peak season for appliance sales, and it may be cheaper to buy during the off-season. Usually, the off-season of the electrical appliance industry is in the Spring Festival, Qingming Festival and other time periods, at this time merchants may launch some preferential activities.
Phased activities
Generally in some specific commercial seasons, such as 618, Double Eleven, etc., many electrical appliance merchants will launch large discounts and activities, and it may be more cost-effective to buy refrigerators at this time.
So is that really the case?It's the end of the year again, and the major summaries and reviews are also appearing at this point in time. In this way, we can also review the price reduction time of several popular refrigerators this year, and see when it is cheapest to buy a refrigerator in a year.
The following table summarizes the lowest prices of ten hot-selling items in 618 and Double 11 this year, and also compares their historical lowest prices and related time nodes:
It can be found that the historical lowest price of the ten hot-selling items is concentrated in the second half of the year, and most of them are in the double 11, double 12 and other big promotion activities, and the whole trend is also showing a downward trend.
It can be seen that the ** of refrigerator appliances is indeed related to the season and the off-peak season。The second half of the year enters the winter, and the winter is generally the off-season for demand, and manufacturers may reduce ** in order to stimulate sales.
And near the end of the year, for some old styles or specific specifications of refrigerators that need to be cleared of inventory, merchants also need to provide more significant discounts, in order to launch these products faster, on the one hand, in order to impact sales, in order to achieve a beautiful sales result at the end of the year, on the other hand, just to prepare for the launch of new products or new specifications.
SoPhased activitiesIs Double 11 more favorable, or Double 12?Let's compare the historical reserve prices of these 10 best-selling items last year.
From the above comparison, it can be found that among the nine refrigerators (1 is new this year), only 1 refrigerator can achieve a lower double 12** than double 11, and the double 11** of other refrigerators are more favorable.
So you know when you want to buy a refrigerator in a year!