Today I would like to share with you a topic that has puzzled small and medium-sized enterprises for a long time, why some enterprises are not destined to last long from the beginning
Why are many Chinese companies not doing well?
Why is there such a large base of small and medium-sized enterprises in China?
Why do some Chinese enterprises take advantage of the time, location, and people, but still can't develop?This topic sounds like a lot. Every year, major domestic forums and summits, experts, and entrepreneurs have interpreted them from various angles, and the reasons boil down to two points: the first reason is that there is a problem with strategic planning and positioning;The other 1 reason is that there is a problem with the business model.
I believe that many entrepreneurs or teachers will also have different angles of analysis, after all, there are many reasons why enterprises cannot do well, not a single or individual reasons, here I will explain the "business model" that everyone thinks is the most.
Before talking about business models, let's first understand what exactly a business model is. Encyclopedia explains the business model in this way: there are various transaction relationships and connection methods between enterprises, between departments, and even with customers, and between channels, which are called business models.
In layman's terms, it is also a business model. I believe that many entrepreneurs have heard such a sentence: without a standard and replicable business model, the enterprise is destined to be not long-lasting. So why can't we become bigger and stronger without a "standard and replicable business model"?Peter Drucker, a master of management, once said: "The competition between enterprises today is not the competition between products, but the competition between business models."
In the tide of rapid expansion, through mergers and acquisitions, copying excellent business models to new enterprises has become the only way for many enterprises to become bigger and stronger. The so-called "business model" is a complex of "what to do, how to do it, and how to make money" of the enterprise.
In the process of maturing, any kind of excellent business model has paid high costs and even tribulations. However, a business model can be replicated, and it is not impossible to replicate a successful business model as long as you pay attention to the target you choose to replicate and the process of replication. For a better understanding, let's take a look at a case that still exists in the market today.
Everyone knows China's listed catering companies, as of now there are 17 listed catering companies in China, I said a few of them, Quanjude, Xiabuxiabu, Xi'an Catering, Yuyuan**, everyone knows a few?It's okay if you don't understand, that's not the point. So do these Chinese listed catering companies have money compared to unlisted SMEs?It's kind of rich, right?
Quality Author List Have you ever thought about a question, why do these listed catering companies rarely see the advertisements they do, which is why so many listed catering companies, we are not very familiar with one of the reasons. Back to the topic, let's think about why these catering companies rarely advertise?
So let's take this question, I'll talk about a few more catering companies, and everyone listens. KFC, McDonald's, Burger King, Real Kung Fu, have you heard of it?Do these catering companies advertise?Have you figured out what the problem is?Why is there such a big difference between the same listed company, the same product system, the same rigid demand and market customer groups?Is it because of a strategic need?Of course not. The reason is the business model.
Let's think about it, what is the purpose of advertising, it is nothing more than to promote**, and then generate purchases. However, after the catering companies we mentioned earlier advertised, can you get it immediately after you have the desire to buy it?No, you can't!Why?Because of the number of these stores, the location can not be satisfied. At the same time, it is not satisfied that its taste is not fixed.
China's catering company, the biggest feature is personalized customization, relying on experience, we think about it carefully, Chinese chefs generally use the common words are almost, a little, a little, heat, etc., are not quantifiable;And the same dish, the same chef, the same ingredients, the taste will be very different. On the other hand, KFC and McDonald's have quantitative standards for their ingredients, taste, including frying time, and even the time of serving the meal.
The taste of KFC you eat in Shanghai is basically the same as that of Beijing and Shandong. However, Chinese food can't do it. At the same time, in terms of cost, Chinese food preparation, reserves, and inventory are all diversified, and can not be estimated in advance, but the latter can be unified according to the sales situation of the current month or the previous period, and the content is fixed, saving costs. This is the DNA of business: that is, the business model determines it.
So how can you build a good business model?
Then I will summarize the business models used by different industries, without enterprises, in this set of tools, if you are interested, you can click to get: