**CAC launched a special action to rectify the problem of poor information content guidance
The reporter learned from the Cyberspace Administration of China on the 12th that the Cyberspace Administration of China recently issued a notice to carry out a one-month special action of "Clearing and Rectifying the Problem of Poor Orientation of Short Information Content", focusing on the frequent chaos in the field of short, focusing on rectifying three types of outstanding problems.
According to the notice, the three types of prominent problems that are concentrated on rectification include: the problem of short-term dissemination of false information, the problem of short-term display of misconduct, and the problem of short-term dissemination of misconceptions. Among them, in terms of the problem of inappropriate behavior of short ** display, the focus will be on rectifying the behavior of "pornographic rubbing", creating vulgar characters, malicious marketing of Internet celebrities and displaying high-risk behaviors.
Notice requirements to strengthen the management of short ** platforms. Efforts should be made to solve the problems of deviation in the value orientation of short-term platform algorithms and insufficient presentation of high-quality short-term algorithms. Optimize the traffic allocation mechanism, prevent "emphasizing indicators over quality", and one-sidedly use quantitative indicators such as like rate and ** rate as the basis for traffic allocation.
The notice makes it clear that through special actions, we will focus on rectifying the chaos such as anomie of value orientation and frequent occurrence of bad content in the short field, urge the short platform to strengthen the content review system, comprehensively standardize the operation of the short and medium functions, better meet the spiritual and cultural needs of the people, promote the formation of a benign competitive environment in the short industry, and promote the healthy and orderly development of the industry.
*:Xinhua.