Author |Cat brother.
*|Big Cat True Detective Agency.
Stir-fried tea", no one understands this matter better than the tea merchants in Fangcun, Guangzhou, but this time, the old horse lost his front hooves and was in the base camp of roasted teaMore than 500 tea merchants were played by a little hairy child.
The protagonist of this matter is called Chen Shihong, who is the chairman of Guangzhou Changshi Tea.
Tianyancha information shows that Changshi Tea was established in June 2023, registered the Changshi Tea trademark in July, and officially began to sell tea in September.
Boss Xiao Chen is a post-00s Chaoshan person, although he is wearing a mature polo shirt and talking about the principle of "inheriting Chinese tea culture", he still looks like a child with "hair combed into the appearance of an adult".
is young, but it is said that he has a lot of work experience in financial tea platforms before, so as soon as Changshi tea came out, it was very different.
The first tea of Changshi Tea is "Changshi Tianxia",The opening price was 31,000 yuan, and it soon rose to 70,000 yuan
After the launch of "Changshi Mingya", the subscription price of each mention has already arrived41,888 yuan, and it rose to 60,000 yuan in the next two months;
The fifth "Changshi Xiongfeng" was listedThe subscription price has reached 52,000 yuan.
Why did his family's tea ** rise so fast?
Because it's too hype-free.
First of all, there is a purchase restriction, and there will be scarcity
Then I do live broadcasts in the group every day, and there are arranged "nurseries" who continue to increase prices, so the ** of this tea rises every day, and these "nurseries" often send big red envelopes in the group, encouraging everyone to promote the content in the circle of friends, of course, their most ruthless trick isThe repurchase directly allows speculators to make money, so many tea merchants start, with a total amount of more than 200 million yuan.
The turning point came after the release of the fifth tea.
On November 28, the fifth tea "Changshi Xiongfeng" was officially released, with 52,000 yuanBut this time it's particularly strange, and there are no restrictions on purchases.
Many people have been on the sidelines for two months and feel it's time to make a move.
The atmosphere group of the day was very conscientious, and all kinds of "nurseries" kept shouting high ** in the group, as if they would continue the trend of the first four teas.
But on November 30, these same people posted the same content at almost the same time"44,000 looking for male peaks, how many you want." That's down 15% from the selling price two days agoBut the vast majority of tea merchants didn't take it too seriously, except for a little doubt.
On the morning of December 1, some people in the WeChat group began to ship at a lower and lower price, but no one took over at all, and it fell like an avalancheIn the end, there was finally a willing one to take over, bidding 2,000 yuan.
That is, 5If you buy something for 20,000 yuan, you can only sell it for a fraction after three days.
On December 3, the tea merchant went to Changshi Tea to ask for an explanation, but only a piece of paper came"**In line with market positioning" statement, Chen Shihong was later taken away from the store, and ** also organized a special mediation class.
In fact, earlier, Liwan District, Guangzhou City, had already warned of the risk of "financial tea".It may be suspected of illegal fundraising.
Financial Tea" basically belongs to the traditional "drip rollerball game". The typical feature is -
Create scarcity, increase product value, cover the limit, lengthen the front, superimpose the quality in stages, and finally sell at a high level, of course, the biggest bait is high profits, but the final commitment will not be written into the contract, and it is mainly verbal or chat promise.
But even if the ** collapses, Changshi tea may be difficult to be identified as illegal fundraising.
Because they have made careful preparations at a glance, the words "repurchase" and "* commitment" have never appeared in the contract and WeChat chatIf you promise to repurchase, in fact, it is the same as selling wealth management to promise returns, and it may be recognized as evidence of non-absorption and non-collection, but they just released the ** trend, and it seems that all transactions are voluntary between buyers and sellersSome customers said that they had privately promised to repurchase, but this is also difficult to confirm, and Changshi Tea must not recognize it.
So, at the moment, things are just "disputes".The way to deal with it is "mediation".According to the mediation plan, in the end, many dealers' plans are either half price ** or market price**, in short, loss is an established reality.
The hype of "financial tea" has actually been around for many years.
A lot of tea is abandoned when it is aged, but the concept of Pu'er tea is "the older it is, the more fragrant it is", which is very suitable for hype, especially old tea, ** is heavenly.
For example,A 2003 class chapter ecological peacock Qingtuo, the highest **8 million,Approximately 250,000 kg;And the 1920s Purple Ticket Fu Yuanchang,The auction sold for HK$23.5 millionIt can be called the "King of Tea".
With the help of capital, the wind of roasted tea is completely unstoppable.
In 2007, Pu'er tea had a crash, a collapse is more than 3 years, the market is depressed, tea merchants often run away, and then the e-commerce is on fire, Pu'er tea is alive again.
In 2013, a new round of hype began, but this round was not until 2015 when it was on CCTV because of the "unsalable old class chapter", and it cooled down again.
Now the annual output of Pu'er tea is about 15-160,000 tons, and the sales volume is about 100,000 tonsThere is a lot of inventory generated, and now, a lot of old tea in the hype is the inventory of the previous waves.
According to the "** index" of looking for tea, the vast majority of tea in the market is "flat", with only 338 types of tea**Whether it is a concept plate or a year plate, it can be said that it is the whole line**.
It can be seen that Pu'er tea has not come out of anything unique**, the 2003 Banzhang Ecological Peacock Qingtuo, starting in March 2021**,It has now fallen to 4.5 million, and it is still collapsing.
But in a bearish environment, Chang Shicha still relies on new gameplay such as live broadcast to play an old routine to a new height, and it can only be said that the post-00s are growing rapidly, and he is still using people's greed.
In the previous financial tea thunderstorms, the amount is about 100 million yuan, for this matter, has been prompting the risk, but basically useless, perhaps this is the survival of many tea merchants.