(1) What is the most important thing to you?Why?
Duan Yongping: The answer is different for different ages. Now it's family, affection, friendship. Does this need to be said why?
2) If there is no sales department, what is your decision-making mechanism?
Duan Yongping: Do market research, set the price as much as possible when it is listed, and adjust it in time if it is wrong. The essence of electronic product competition lies in product differentiation, to do what others can't provide. Without differentiation, it has become a basic commodity for daily use, and it can only rely on the best to compete, and it is difficult to make money.
3) Have you ever tried to change your personality and way of thinking?
Duan Yongping: I don't think so, it's hard to change your personality. There is a statistic in CEIBS that the CEOs of the world's top 500 companies have all kinds of personalities, and they have only one thing in common, that is, integrity.
4) How should China's private enterprises respond to the challenges of the war?
Duan Yongping: The most important thing is that it depends on the enterprise itself, if it is done well, it doesn't matter if there is a first-class war or not. Many companies that do not do well will use the first war as a fig leaf. A good company, when a crisis comes, is an opportunity. We don't take out loans, we have plenty of cash flow, so every time a crisis comes, it's an opportunity.
5) What is the logic of investing in early-stage firms?
Duan Yongping: I don't invest in the early stage, I only invest in listed companies. I voted for Huang Zheng because of personal reasons, he is my friend, I know him and believe in him. Huang Zheng is one of the rare people I know who is very perceptive, and he pays attention to the essence of things.
6) Talk about the marketing side**.
Duan Yongping: There is a misunderstanding in the outside world that we attach great importance to marketing. In fact, for us, marketing is not important at all, the most important thing is the product. No company fails because of marketing failure. The essence of a company's failure is because of the failure of the product. Of course, I'm not saying don't do marketing, in fact we do a good job of marketing. Marketing is to use the simplest language to spread the information you want to spread to your users.
I want to emphasize here that marketing is not the essence, the essence is the product. The most important thing in marketing is not to talk nonsense. Corporate culture is the most important thing. Ads can only affect a maximum of 20 people, and the remaining 80 are influenced by those 20. If the marketing is not good, at most it will sell a little slower, but as long as the product is good, no matter whether the marketing is good or bad, the result will be the same after 20 years.
7) What are the opportunities for Chinese brands in emerging market countries?
Duan Yongping: I don't know much about this, but I don't think there will be much difference, it's all about paying attention to the needs of users. To be ordinary is to return to the origin of things.
8) What happened at Warren Buffett's dinner?
Duan Yongping: I do public welfare, and Warren Buffett also does public welfare. I donated it directly, which is the same as donating through Lao Ba, so I took a picture of Buffett's lunch, which was only regarded as a public welfare, and I could learn Xi from Lao Ba. You don't have to eat, just look at Lao Ba's **, speech, and shareholder letter on the Internet. What Warren Buffett said, logically smooth, sounds like ** enjoyment.
9) Now there are two models for mobile phone companies, one is Xiaomi, which first circles users, and then realizes it through other means;The second is that Apple is like this, relying on the product itself to make money. Which is better?
Duan Yongping: First of all, from the perspective of customers, Apple is better than Xiaomi;Secondly, in the long run, no business makes money cheaply. Cost-effective, it's all about making excuses for yourself. We must focus on users, and it is not that we have to be high-end or low-end, but we have done what we can do well and meet the needs of some people. Even Apple, not to everyone.
In the early years, we used to improve the value for money, until one time I talked to one"China Pass"When the Japanese talk about cooperation, when it comes to the high cost performance of our products, the other party is very confused and asks, what is the cost performance, yes" sex - price ratio "Is it?I was stunned for a moment, thinking that there seemed to be no such thing as cost-effectiveness in the Japanese dictionary, and it took me a long time to realize it"Value for money"In fact, it's just an excuse for not having good enough performance. I hope our company won't use this word anywhere anymore.
10) Future Investment Entrepreneurial trends.
Duan Yongping: This question is a bit difficult for me. Personally, I don't care much about cutting-edge things, I generally lag behind, and I understand good companies before investing. Cutting-edge stuff is what companies like Apple focus on, and what I do is find companies like Apple.