In the book "Introduction to Umami Science and Chicken Essence Seasoning Technology" launched by Totole, the concept of "umami" was mentioned: "umami" ** is the taste of high-quality protein in a variety of flavor nucleotides, amino acids, peptides and other substances. In the more than 30 years of Totole's development, for Totole, the pursuit of "umami" is endless.
Recently, the 2023 Xian Science Symposium and 10 Billion Celebration jointly sponsored by the China Condiment Association and Shanghai Totole Food *** came to a successful conclusion. Totole believes that the research and development of new products should be based on both market demand and scientific and technological strength to ensure that condiments can achieve flavor quality upgrades under the double standards of safety and health.
Since the beginning of this year, Totole has further consolidated its market position in core chicken essence products and accelerated the growth of its second pillar business. By increasing the proportion of new products and optimizing existing SKUs, consumers are provided with a wider range of category choices, which aims to meet the needs of different consumers, enhance brand competitiveness, and lay a solid foundation for future growth.
In terms of product research and development, in addition to the traditional core products, Totole has also actively expanded the second pillar product line. In 2023, Totole successfully launched 18 new products, including non-refined products such as matsutake fresh for retail channels, Tianshang chicken powder for catering channels, and noodles for noodle segments. At the conference, Totole also focused on the newly launched soup fresh hot pot soup base series, Tianshang chicken essence, original fresh matsutake mushroom and other products. The launch of these new products not only meets consumers' needs for "health" and "umami", but also adds a new sense of "umami" to the table.
The 2023 Totole Xian Science Symposium and 10 Billion Celebration is undoubtedly a successful event. It not only shows Totole's in-depth understanding and exploration of "umami", but also shows its important position and development potential in the market. It is expected that in the future, Totole will continue to launch more high-quality products to bring more food enjoyment to consumers.