Sanqin***full** newsOn December 14, 2023, the annual meeting of Feihe partners with the theme of "Journey Across Mountains and Seas" was held in Chengdu. More than 1,000 partners gathered offline to discuss the new development of the industry. Cai Fangliang, President of China Feihe, said at the annual meeting that Feihe's market share will reach 21 in 20235%, achieving the first market share in China for five consecutive years. In the future, Feihe hopes to embrace the trillion-yuan blue ocean of household consumption with its partners, and help national health with higher-quality products throughout the life cycle.
Adhere to long-termism to achieve the same frequency resonance
Feihe's ability to achieve these little things is due to long-termism and multi-party support. Cai Fangliang concluded on the spot.
Over the years, with the trust and support of its partners, Feihe has adhered to long-termism, built an industrial chain at any cost, insisted on investing in formula and process upgrades, and led the self-sufficiency level of domestic milk powder from 40% to 60%, regaining consumer confidence.
The recognition of the brand and corporate values has made Feihe a firm choice for many partners. Some dealers at the scene said that the cooperation with Feihe has lasted for 18 years, and the annual sales have exceeded 40 million yuan, and Feihe is a trustworthy partner.
The breakthrough achievement of Xingfeifan Zhuorui is the result of the joint efforts of Feihe and its partners. According to the data, Feihe Star Feifan Zhuorui has only been on the market for 5 months, and its monthly sales volume has exceeded 100 million yuan, ranking first in the growth rate of omni-channel share that year. In April 2023, the sales volume of Xingfeifan Zhuorui will be close to 400 million yuan, and it has become the first major product of offline ultra-high-end "+".
In the current environment, the industry still faces many challenges. In Cai Fangliang's view, there are also multiple benefits and new opportunities at the same time, such as brand drive prominence, accelerated brand concentration, and domestic cognitive transformation. Only by finding a way to resonate at the same frequency together can we have a chance to win.
Cai Fangliang pointed out that Feihe will continue to adhere to long-termism, lead customization with brands, build a value chain with partners, and promote the sustainable development of the industry.
With science and technology to strengthen the driving force, to innovation to vitality. In 2023, based on years of brain nutrition research and precipitation, Feihe will join hands with Peking University Medical School and Harvard BCH top platform to comprehensively launch the brain development strategy. In the future, Feihe will carry out more systematic and systematic research on brain development, continue to promote product upgrades, help the next generation grow intelligently, and benefit the cause of human health.
Mutual achievement and work together to create a new blue ocean
You have me, I have you. Feihe and its partners are interdependent and mutually successful. Cai Fangliang said that he hopes to build a new ecological giant ship of family consumption, from the 100 billion yuan maternal and infant market, hand in hand to the trillion blue ocean of family consumption.
The "Healthy China 2030" Planning Outline proposes to provide fair, accessible, systematic and continuous health services based on the two focus points of the whole population and the whole life cycle, so as to achieve a higher level of national health. At the same time, household consumption will become an important engine to drive the economy.
We need to really see the situation and don't hesitate to make changes. Cai Fangliang said that under this trend, it will enter the sea of stars of family consumption with partners by creating a "digital ecology" of digital products and household consumption products.
In fact, in terms of household consumption, Feihe has already explored with partners. In recent years, Feihe has made every effort to explore the whole life cycle products, and has launched the Thrive series for children aged 3-6, as well as the Aiben** series for middle-aged and elderly people, etc., to escort national health.
At the same time, in order to meet the needs of family consumption, Feihe has selected and customized many 50 million explosive products for partners to choose, and will continue to focus on "Feihe industry chain own products + high-quality family consumption customized products" as the core in the future to maximize incremental value. According to the data, Feihe's household consumption business will grow by more than 10 times in 2023.
Cai Fangliang said that the success of household consumption is inseparable from the joint efforts of partners, and hopes that everyone will have enough patience and perseverance to continue to explore market opportunities and "win" the trillion yuan blue ocean.