Beijing News Shell Financial News (Reporter Yan Xia) On December 22, Hefu Lao Mian held a brand strategy and new product launch conference with the theme of "evolution". At the meeting, in order to continue to deepen the field of health preservation, Hefu Lao Mian signed a strategic cooperation agreement with Nanjing Tong Ren Tang Health to jointly explore new possibilities in the field of "medicine and food homology", and also reached a strategic cooperation with Rugao Agricultural Bureau to realize the direct procurement of longevity vegetables.
Li Xuelin, the founder of Hefu Lao Mian, said: "In the past two years, from disdain for health preservation, to attention to health preservation, and then to love health preservation, we have seen that the health blood of young people is awakening. Listening to the voices of young people and breaking the generation gap of health care is our sincerity in responding to the trend and the times. We officially launched the 'Four Treasures of Health' with a comprehensive upgrade in quality - herbal soup, coarse grain noodles, longevity vegetables, and health tea. At the same time, through the first layering, the product matrix within 30 yuan will be expanded to bring consumers 'quality and cost performance' and achieve 'high-end and inexpensive'. ”
We hope that health care can belong to most people, and 'deliciousness and nourishment' do not have to be linked to high costs. Li Xuelin said. At the same time, he also mentioned: "Many people ask me, now that the cost of raw materials is rising, labor costs are rising, to ensure that the quality remains the same, and even to improve the quality, how can we still achieve this range." I want to say that after so many years, Hefu has made so many 'stupid efforts' in the first chain, scientific research, and digital intelligence, and finally has the ability to make quality and cost performance, which is the confidence of Hefu. As a restaurant chain enterprise, the back-end must be 'heavy', and the front-end can be more 'light', so as to better achieve scale. ”
According to Li Xuelin, Hefu Lao Mian is one of the few brands in the industry that has laid out digitalization in the early stage, and has invested nearly 100 million yuan in digital and intelligent construction, with 2 billion label data and more than 6,000 data contacts, and the headquarters is directly connectedThe digital intelligence system has fallen into all aspects of the first-class chain and store operation, which can realize digital, intelligent, and refined management, respond flexibly and agilely, and also strengthen the company's data decision-making capabilities.
Today, Hefu Lao Mian has more than 500 directly operated stores in more than 80 cities across the country, with more than 20 million members. Therefore, at the press conference, Li Xuelin announced that Hefu Lao Mian would open a partner plan and join hands with 5000+ strategic partners to develop multi-line markets.
Edited by Song Yuting.
Proofread by Lucy.