2023 will undoubtedly be a year for the automotive industry.
For a long time, the first war is the traditional means of competition between automobile manufacturers, and this year's first war has run through the whole year, so that many manufacturers feel the pressure and intensity of the market.
In the battlefield of new energy vehicles, the competitive pressure value between automobile manufacturers is close to exploding. According to the data of the Passenger Association, the cumulative retail sales of new energy passenger vehicles in China from January to November 2023 reached 68090,000 units, a year-on-year increase of 352%。It accounts for about 35% of China's total automobile sales. As the data shows, new energy vehicles are developing rapidly, and the higher the market share, the more consumers are willing to buy new energy vehicles, and the more consumers buy new energy vehicles, it also means that the competition in this field will become more intense.
Of course, as a bulk consumer product, the value of automobiles is in the process of changing from basic quality and function to higher experience needs, and consumers are no longer simply satisfied with the traditional experience and role brought by automobiles, but pursue a higher level of user experience. This has also become the focus of many car companies.
At the end of the year, the industry's attention has once again focused on Huawei. Because on December 26th, the M9 and Huawei's winter all-scenario conference was held in Shenzhen. On the day of the event, the AITO M9, a panoramic smart flagship SUV jointly built by Celis Automobile and Huawei, was officially launched, with a total of 4 models and a price range of 4698-56.980,000 yuan, and large-scale delivery will start on February 26, 2024.
In fact, Yu Chengdong has long been full of confidence in the M9, and claimed that the M9 will be the flagship positioning, and claims that it is the best SUV within 10 million, and as the finale in the field of high-end intelligent new energy vehicles in 2023, the M9 has indeed attracted the attention of consumers. In addition, the number of reservations for the new car has exceeded 5 before it is even launched40,000 units, even within two hours of the launch of the new car, its Dading has exceeded 10,000. Such a leading report card is enough to make friends tremble when they see it, and it proves that consumers expect and recognize it.
So, the question is, as the flagship product of the Wenjie brand, why can the Wenjie M9 have such a leading report card?What are the core highlights behind it?Let's follow in the footsteps of Mr. Bump!
Intelligent aesthetics, unique style
As a large SUV, the M9 adopts a new design language that is officially called the Kunpeng Spread Wings by AITO. In terms of overall design style, it can be described as unique. Compared with the M5 and M7, the improvement in its appearance is not just a little bit. In terms of details, the front face of the new car adopts the usual closed shape of new energy models, with projection digital lights on both sides and daytime running light strips, forming a unique style in the design. In addition, the bottom front bumper of the new car is also equipped with a through-type trapezoidal grille, which invisibly widens the visual width of the front face. It is worth mentioning that the difference between the pure electric version and the extended range version is also mainly reflected in the position of the front surround ventilation holes. The EV version has a mesh structure inside the front bumper, while the range extender model has a vertical structure with a chrome strip running through it. In terms of body color, the new car offers 5 colors, namely Makino Blue and Gilt Black, two solid color paints, in addition to Galaxy Blue, Danxia Orange and Yadan Black 3 dual-color colors for consumers to choose from.
In addition, it is important to mention here that the intelligent lighting system equipped with the M9 is composed of adaptive matrix headlights, intelligent projection headlights, adaptive low beams, skyline position lights and intelligent interactive matrix headlights. Among them, the smart projection headlight can form a 100+ inch giant screen projection to create a user's personal open-air cinema. The intelligent interactive matrix headlights have a variety of personalities**, with rich situational light words, supporting holiday blessings, weather reminders, lane change light reminders and paths, narrow road light reminders, tunnel light brightness enhancement, safety guidance on both sides of the lane and other functions. After cooperating with Huawei's intelligent driving, it can not only carry out multi-scene projection, but also have many safety reminder functions during driving, which can be described as the perfect integration of technology and humanity.
Whether it is a pure electric version or an extended range version of the model, the M9 is basically the same in terms of body side styling, its overall silhouette is full and smooth, and at the same time, there is not too much modification in the waistline design, which looks very simple, and the addition of hidden door handles and low-drag wheels not only conforms to the current trend design elements, but also makes the vehicle achieve the best 0 in the same class264cd wind resistance (EV model). It is worth mentioning that the four doors of the new car are equipped with mechanical handles to improve the efficiency of getting out of trouble in distress, and at the same time, the exterior mirror of the main driver's side also integrates an NFC unlocking module. As for the size, the length, width and height of the M9 are 5230 1999 1800mm, and the wheelbase is 3110mm.
In terms of tail design, the new car still adopts a simple design, and the tail light part is still the popular integrated tail light design, which is very rich in visual hierarchy after lighting up at night, and from the tail design of the whole vehicle, it also just echoes the design of the front face. However, in terms of the design of the rear end, compared with the extended range version of the model, the M9 pure electric version has added an EV logo at the fence of the M9 to highlight its unique identity.
The focus is on the interior, versatile space + intelligent cockpit
As a high-end new energy product, in terms of interior, the M9 also shows the sincerity visible to the naked eye, first of all, in terms of materials, the table of the new car is decorated with a large number of walnut decorative panels, even the corners are covered with color-blocked leather fabric upholstery, plus the embellishment of crystal knobs. Whether it is visual or tactile, it gives people a full sense of grade. As for the interior color, the M9 also provides 3 colors for consumers to choose from, namely Wangshu Apricot, Moon Shadow Gray and Red Tea Orange.
Of course, in addition to the sense of grade and luxury, the intelligent technology configuration is also its biggest highlight, after all, Huawei provides strong support for it in this regard. The whole car is equipped with 10 screens, of which the front part adopts a new integrated Huanyu triple screen design, including 123-inch LCD instrument cluster, 15The 6-inch intelligent center display and 16-inch co-driver entertainment screen, combined with the new HarmonyOS 4 intelligent cockpit, can achieve an entertainment experience such as seamless flow between the 10 screens and the same view of the whole car through three-finger swiping.
In addition, Huawei's immersive head-up display system is also the first time in the car, it has the industry's highest 2K resolution, the highest brightness, and a 75-inch imaging area. This is equivalent to making the front windshield of the M9 an independent screen, isn't it cool.
What's even more surprising is that the M9 is also equipped with the industry's first automotive-grade projection system in the car, which can bring a convenient and pleasant viewing experience to rear passengers through a laser projector above the third row and a 32-inch lifting projection screen above the second row of seats. In the rear position of the first two rows of seats, the M9 is also equipped with HUAWEI MagLink interface, which can expand the equipment in the rear row through the magnetic bracket, and based on the HarmonyOS cockpit, it can also realize multi-screen linkage interaction.
It is worth mentioning that the M9 is also based on the central axis of the cockpit and is equipped with a star ring scatterer. Among them, the HUAWEI Sound Superior series audio system is integrated inside, which is equipped with 25 units of professional-grade audio, with an amplifier output of 2080W, and is also connected to the industry's strongest in-vehicle artificial intelligence - Xiaoyi Smart Assistant. In order to take care of consumers' mobile phone charging needs, the M9 is also equipped with dual 50W wireless charging panels in the middle island of the front row, which can support 66W wired super fast charging, which can easily meet consumers' needs for mobile phone charging.
In addition, in terms of space performance, the M9 also fully caters to the logic of Chinese consumers buying a car, and it is equipped with a leading generation of versatile space, using 304 The largest flat floor design in the same class, the best riding space in the same class of 2725mm, the largest first, second and third row spaces, higher room efficiency, and support for a variety of seat modes, fully meet the needs of users in all scenarios.
In addition to the excellent interior space, in terms of storage space, the M9 also performs well, with as many as 41 interior storage spaces, including the privacy storage box of the main driver and the dump storage box of the co-driver. Based on the 120mm adjustable electric slide rail, the storage space of the M9 can be flexibly adjusted, the last position is 190L, the front position is 220L, and the storage volume can be expanded to 716L, which can accommodate 14 20-inch suitcases.
As for safety, the M9 is also very material, the M9 is equipped with a super strong Xuanwu body, 9000 tons of integrated die-casting process, 12 2000MPa nuclear submarine-grade hot stamping steel, the whole car is equipped with 9 airbags ultra-high configuration, the M9 is also equipped with Huawei ADS 20。In terms of battery safety, its battery adopts a five-layer safety wrap design, and full-high voltage thermal runaway does not spread technology. The 10-layer thermal safety protection supports real-time protection, active warning, active cooling, millisecond power failure and other features to avoid battery thermal runaway in extreme situations. In addition, in terms of user privacy and security, the M9 also isolates the data of the main and passenger spaces, hides call notifications and automatically hides personal sensitive information, etc., to protect user privacy and security in an all-round way.
Not only that, in order to go further in active safety, the whole car is also equipped with 27 sensors, of which 192-line lidar has a more powerful accurate detection and rapid response ability, the maximum detection distance reaches 250 meters, the point frequency reaches 1.84 million points of seconds, and the scanning frequency reaches 20Hz, it is worth mentioning that at present, Huawei high-speed, urban express NCA has been able to open the whole country, as of the end of December, urban NCA will also be delivered.
The extended range version and pure electric version are optional, and the performance + chassis is far ahead
The M9 provides users with an extended range version and a pure electric version to choose from, and both adopt a front and rear dual-motor layout. Among them, the pure electric version has a maximum power of 390 kW and a maximum torque of 673 Nm, and a pure electric range of 630 km in CLTC mode. The extended-range version is equipped with the H15RT 1The 5T engine has a thermal efficiency of 41% and a maximum power of 112kW, and the motor that provides the driving force has a maximum power of 365 kW and a maximum torque of 675 Nm. In terms of battery, it is a ternary lithium battery from CATL, which is equipped with a 42-degree battery as standard, with a comprehensive range of 1362km and a pure electric range of 225km under CLTC working conditionsOf course, you can also increase the budget of 20,000 yuan, and the optional 52-degree battery version will have a comprehensive range of 1402km under CLTC conditions.
As for the chassis, the M9 adopts the Huawei Turing intelligent chassis architecture, using a high-performance all-aluminum alloy chassis and an integrated aluminum alloy die-casting frame, with a front 4 ball head long double wishbones and a rear multi-link independent suspension, the whole system is equipped with intelligent closed air suspension and CDC variable damping shock absorber as standard, 5 levels of body height adjustment, and the adjustment speed is increased by 30%, ensuring the stability of the body at all times, taking into account comfort and handling.
In addition, the Turing chassis can also be fully perceived and coordinated with 3D control through the four technologies of HUAWEI ADS intelligent road surface perception, IVSE intelligent vehicle status perception, the new HUAWEI DATS dynamic adaptive torque system, and HUAWEI XMOTION intelligent body collaborative control system.
Write at the end:
As a flagship M9, whether it is in terms of design, intelligent driving, intelligent cabin and safety, consumers feel full of sincerity. From the hot sales of AITO M5, to the fast and high-quality delivery of AITO M7, and then to the excellent report card of the M9, the performance and speed of the Wenjie series models are really far ahead!It is believed that in the future, the Wenjie series of models will continue to continue the legend of the dark horse in the auto market. Let's look forward to its new speed and performance in the future!