Who sets the price of second-hand mobile phones?
Recently, the second-hand platform"Turn"The turmoil continues, bloggers"Monkey wrists"The same mobile phone will be sold again in less than half an hour, and the difference given by the seller will be as high as more than 1,000 yuan, which is called Zhuan Zhuan!The price difference turned out to be more than 1,000 yuan, which means that it is turning"Deliberately undercutting prices"。An investigation by a reporter from Beijing Youth Daily found that the second-hand platform"Deliberately undercutting prices"The situation is not uncommon, consumers think that the platform reduces the supply of goods in order to give less money, which is much higher than that of some industry experts believe that second-hand mobile phones and second-hand cars belong to"Non-standardized products"In the appearance of the inspection of human factors are greatly affected, machine inspection will greatly increase the cost, this aspect is actually more difficult to unify, look forward to the future industry more transparent, more efficient, consumers more assured.
Buy and sell a phone for 1,000 in half an hour.
Spin is released"Yin and Yang Report"？
Nov. 28, blogger"Monkey big shots"Released a paragraph **, dismantling the transfer process of used mobile phones, and released a yin-yang test report. "Monkey big shots"said that he first bought an iPhone 12Pro mobile phone at a transfer store, with 95% memory and 128G, and spent 3112 yuan. Immediately afterward, he resold the same phone at another transfer shop, but he could only sell it for 1,990 yuan. In just half an hour, there was a 36% difference between **and the mobile phone that changed hands**, and the price difference reached 1122 yuan. Subsequently, the blogger bought three more mobile phones at a turntable, and the four mobile phones cost a total of 13,610 yuan, but when these four mobile phones were sold again through the turntable, they could only be sold for 9,567 yuan, a total decrease of 4,043 yuan. "So far, I've seen all the spreads average over 1000, and all the phones have big spreads because they're deliberately low"。
According to **, during the whole process of buying and selling mobile phones, the monkey said that the quality inspection report issued by the mobile phone that was sold showed that there was no problem with the mobile phone, but the same mobile phone was found when it was changed hands again after less than half an hour"Various imperfections"。The quality inspection report of the purchased mobile phone is marked"No scratches on the screen", but when the phone was sold, it appeared"Small scratches on the screen"。The two quality inspection reports of the four mobile phones he purchased were more or less different, involving the degree of bumps, the appearance of the screen, and the camera function. The quality inspection reports of the four mobile phones he bought were more or less inconsistent. Brother Monkey said that the platform was suspected of issuing to sellers and buyers"Yin and Yang Report"。
A reporter from Beiqing Daily saw,"Deliberately undercutting prices"It is also one of the keywords for netizens to complain about second-hand platforms. "On the second-hand mobile phone platform, the agreement is 142 yuan, the mobile phone can be used normally, and the customer service says that the mobile phone cannot enter the working environment normally, and the mobile phone will drop to 8 yuan. "Xiaomo said,"Other functions are normal, he said 2000 to receive and send, and said that he can only give 750. ""I found this store on the Internet, look at the evaluation is not bad,**Give more than others,It has been guaranteed,There are small bumps on the frame of the mobile phone,The screen has a pimple soldered to the solder,I also told him,He said no problem,It's 3600、I'll use SF Express to send it to him after all the communication is good,As a result, I found that there were two bumps on the edge of the screen that night,There were three bumps on the edge of the screen,There are scratches on the back of the shell,The motherboard is heating and leaking,After testing, I can only give me 950,**The difference is very big I am not satisfied。 The dealer said that I was hiding the facts and there were too many problems, so he wanted to return it to me. I asked them to compensate me for the original price I bought, or to start as promised"。..
More than 200 million old machines per year.
Consumers don't understand the regulations.
In order to ** whether there is a similar problem, a reporter from Beiqing Daily took an iPhone12Pro mobile phone for an offline interview, and a staff member of a second-hand mobile phone *** said:"**The cost of an iPhone 12 Pro mobile phone is about a little more than 2,000 yuan, and it is estimated to be about 2,600 yuan if it is sold. "The ** person of the network platform said:"The price of second-hand mobile phones ranges from 1500 yuan to 2800 yuan, and it depends on the situation of the mobile phone. "
According to data from the China Academy of Information and Communications Technology, from January to September 2023, the global shipment of mobile phones in the domestic market totaled 200 million units, and while new phones are constantly updated, about 200 million to 300 million old phones are disposed of in China every year. What to do with these old phones?Many consumers said that many young people want to sell their old mobile phones"Heal back", but there are also many consumers who say,"It won't sell for much, so let's leave it alone"、"The process is not transparent, and I am always afraid of being informal!"Wait, they're not willing to sell their old phones.
In the survey, many users do not understand how *** is given,"The company says as much as it gets""It seems that the newer the more expensive, the less risky it is""The less time it takes to charge, the more expensive it is!"...Some consumers expressed their doubts.
In fact, the testing standards are very fine, and there are standards for external aspects such as screen appearance and shell appearance. Scratches of different shades on the mobile phone screen, debris and paint peeling inside the screen, each single item, there will be different grades such as presence, subtlety, slightness, obviousness, and seriousness. How can you tell?There are numerical requirements, such as taking the appearance of a broken screen as an example, the subtle length is less than 15 mm, the number is less than 2, and the sum of the lengths does not exceed 3 mm. "A mobile phone detection engineer told a reporter from Beiqing Daily"There are 20 levels of broken screen appearance alone, and the standards of other projects are similar, including shells, cameras, etc., and the standards are specific to 01 mm this level"。
However, some industry experts emphasize that the above standards are only the ideal situation due to different lighting environments, different tenants' different skills and judgments, etc.;In general, higher and lower ratings (e.g., subtle to mild, or mild to obvious) are more common in practice.
Industry experts also emphasized:"The valuation error may be unclear to humans, or it may be that different stores have different standards, but it cannot be ruled out that the price is deliberately lowered. There are also online second-hand stores, where there will be stealing spare parts and dismantling the machine'Move the knife'These are the problems existing in the second-hand industry"。
There is a degree of subjectivity in quality control.
Restricted area"It is a difficulty and a pain point.
In response to this,"Turn second-hand"The official platform issued an apology statement on the 29th and organized an investigation as soon as possible. According to the transfer side, after investigation, it does exist in the ** test"Slight scratches on the screen"with"Camera** stains", resulting in a downward adjustment. among others"Camera** stains"There was an operational error, while"Slight scratches on the screen"The judgment is due to the subjective differences in color judgment between different employees.
The lathe worker said that the second-hand product is different from the new product, and the condition of each machine is also different"Non-standard"Characteristics also objectively lead to differences in color judgments. The lathe workers will further strengthen the training of quality inspection standards, continuously improve the accuracy and uniformity of employees' evaluation of non-standard second-hand products, and improve the technical operation level of store staff. In addition, it has been decided to open second-hand products in all stores nationwide from now on"7 days no reason to return or exchange"Serve. If the consumer is not satisfied with the second-hand goods purchased within 7 days, they can directly return the goods, and the store will return the goods at the original price, without the need to re-inspect the goods, and the resulting depreciation costs will be borne by the store.
Huang Wei, executive director of Zhuan Zhuan, said that in order to create a more effective second-hand trading market, domestic companies have made a lot of attempts. For example, the traditional C2C transaction matching has evolved into a C2B2C intermediary service model, which undertakes responsibilities such as quality inspection, after-sales, and performance services through the platform, and builds a bridge of trust between the two parties to the transaction. However, standardized quality testing is not a handful"***"Just as there are performance problems in new products, there are also error rates in the detection of second-hand goods, especially subjective evaluation elements such as scratches, color differences, and unevenness.
Huang Wei, executive director of Zhuanzhuan, said that consumers believe that the pressure may be a psychological gap"Or because there is a certain degree of subjectivity in quality control, some people may have strict standards, and some people have loose standards. I understand the psychological state of consumers very well, obviously at home I first evaluated, and then found the nearest store, then check the machine's **, if there is a certain gap, of course I will feel unfair. "Huang Wei believes that this is the problem of the industry.
The group has 2,000 warehouse inspection engineers, more than 300 stores and nearly 2,000 door-to-door service teams. It is difficult to ensure that these nearly 5,000 people implement quality inspection standards with a high degree of consistency, so more measures need to be taken to compensate for the leakage of information to stores'7 days no reason to return'Support is a major part of this. "Huang Wei said"Although it is difficult to standardize things that are not standardized, if they are not standardized, consumers in this industry will never be able to enjoy good things, and the development of the entire industry will also enter a bottleneck. "
Turn said that the follow-up will continue to strengthen staff training:"In fact, every new student now goes through a 21-day training. During this period, there will be special teachers to teach, and after passing the exam, they will officially take up their posts independently. After that, a 45-day critical data screening test will be conducted, and if there are any problems, they will be mobilized again for further training. After that, we will continue to do a good job in the corresponding pre-job training to ensure that all front-line trainees can firmly grasp and continuously improve. "
It's not just about the phone.
The departments used face challenges in testing standards.
Regardless of the industry, the second-hand industry is difficult to standardize. Used cars, used mobile phones, used luxury goods. It's all like this, the appearance and color are the same as your own treasures, you always think they are the most beautiful in the universe, but they may not be in the eyes of others. "Xiao Zhao (pseudonym), a second-hand mobile phone practitioner, told a reporter from Beiqing Daily.
Mr. Zhao said"Quality inspection, to achieve complete error, with the current technical means is still difficult to do"，"There are two aspects of phone detection: color and function. In terms of function, the current health of the battery, whether there is a replacement of non-original parts, can be judged by the machine. However, the appearance color is currently very costly, so the large-scale application of fully automatic equipment cannot be 100% realized. As long as it is artificial, there will definitely be mistakes, to scratch, not only in different lights to see the difference, but also in different positions, thickness, length, depth may be different, so different people will inevitably judge different. "
Mr. Zhao said that large ** companies are not like individual stores, on the contrary, dealers earn commissions through ** mobile phones, ** mobile phones are sent to the company for processing, and the company will test and deal with them again. "The clerk said that it was malicious to lower **, but in fact, I don't think it was intentional. At present, the performance appraisal of store staff on the large-scale second-hand mobile phone platform is based on the final value of the product and the commission ratio, and the higher the commission, the higher the commission. "So, sometimes not"Too strict", rather"Too loose"。
However, Mr. Zhao also said. First of all, second-hand mobile phones are non-standardized products, with different brands and functions, and they are upgraded quickly. Secondly, the second-hand mobile phone industry is relatively fragmented, not only large enterprises, but also millions of small and medium-sized enterprises, so it is difficult to implement the same standard for the entire industry. "He also suggested:"In fact, there are already some large companies advocating the introduction of corresponding mobile phone testing standards, but these are still in progress. I recommend that industry standards be established as soon as possible, and that testing standards be publicized to consumers to maximize the transparency of the testing process. Many consumers have doubts because they don't know about industry standards, or they don't know if there are standards. In fact, as an entrepreneur or platform, you can inform consumers in advance, be honest and reliable, and promote the healthy development of the industry. "
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Wen Jinghan, Beijing Youth Daily Xi Mei Jinghan.
Edited by Fan Hongwei.