The future and change of kitchen appliances in the stock era can be understood from the technological innovation of Fotile cookers in 2023.
Sun Li ||Writes.
After experiencing a downward cycle in 2022, the kitchen appliance industry is waiting for the new growth brought by the market recovery in the new year. With the gradual recovery of the consumer market, 2023 will also come to the end of the year, when we look back on this year, the kitchen appliance market, especially the mainstream kitchen appliance category, has brought us many surprises. In China's cooker market, the industry giants represented by Fotile continued to innovate and break through under the pressure of the market ceiling, allowing the outside world to witness the "revival" and "stability" of the cooker category, the main force of kitchen appliances.
In the kitchen appliance industry in the stock era, the market pattern faced by the gas stove category is not only the cyclical adjustment of real estate, the more rational consumption trend, but also the positive changes to meet new scenarios and new needs. Through technological innovation, Fotile, which continuously iterates new products of anti-dry burning, high firepower, and intelligent cookers, will get the "four firsts" of year-on-year sales growth of gas stoves, continued growth of market share, proportion of best-selling TOP5 models in the market, and average brand price growth in 2023, bringing more expectations and imagination to user value and the future of the industry, and demonstrating the development resilience of China's kitchen appliance category.
Continue to lead with science and technology: Fotile cooker technology "breaks the circle" for users
The emergence of fire is the dawn of human civilization, but "fire" also brings inevitable dangers. As a kitchen appliance product that deals directly with "fire", the safety of the stove has always attracted much attention. In particular, the hazards of "dry burning" caused by improper use and operation and forgetting to turn off the fire have always been difficult to prevent. Until the emergence of Fotile anti-dry burning gas stove, it truly defined the safety era of "anti-dry burning" precise and intelligent control.
Taking Fotile anti-dry burning series TK1B products as an example, on the basis of automatically starting the gas shutdown and flame-out protection, the dynamic tracking algorithm is innovated, that is, through the "double temperature rise curve", the state of the dry burning temperature rise curve during stir-fry and stewing is automatically and accurately identified, and the timely fire shutdown time is dynamically judged. No matter what kind of cooking mode is in the dry cooking state, it can be accurately identified to protect the cooking safety of the family at all times.
At the same time, Fotile anti-dry burning series cookers are also equipped with the industry's first anti-interference temperature measurement system, which minimizes the interference of the external environment on the temperature through "one prevention and double drop": the fully sealed structure is used to completely prevent the influence of the hot air in the chassis, and the cold and hot diversion of the upper air intake and the heat insulation concentrating hood are used to upgrade the state of natural circulation, reduce the temperature interference of the flame hot air around the probe, and make the temperature measurement more accurate. In terms of anti-dry burning gas stoves, Fotile is not only the earliest in technological innovation, but also the most complete and mature leader.
In addition to the safety performance upgrade brought by intelligent control anti-dry burning, whether it is Fotile anti-dry burning series TK1B or Jihuo direct injection generation JEX20, it has 5The linkage of 2KW large fire power and smoke stove is the core technology of Fotile's "outstanding". With the original pressurized direct injection combustion system and Y-shaped non-obstruction combustion system, Fotile can achieve 76% thermal efficiency when achieving "high efficiency and high firepower, and more powerful stir-frying". The full connection of the smoke stove linkage allows the user's smart kitchen experience to come to life.
At the Hangzhou Asian Games held this year, the "Flame" torch developed and manufactured by Fotile ensured that the flame could continue to burn and the fire was clearly visible in the state of level 8 storm and heavy rain with four major combustion technologies, including direct flame stabilization technology, dense cluster net combustion technology, large-hole diversion rainproof technology, and dual-jet mixing technology. The home appliance circle has learned that at present, these four innovative technologies have been fully applied to Fotile cooker products, not only to improve the combustion heat efficiency of the cooker, but also to fully cope with the blockage and interference caused by unexpected situations such as sudden wind blowing and water droplets during the cooking process.
From the perspective of the home appliance circle, focusing on the seemingly traditional kitchen appliance category of gas stoves, Fotile has broken the "ceiling" of the upward development of China's kitchen appliance industry based on the internal strength of science and technology and the ability to gain insight into user needs, and realized a new path of high-quality development of technology-driven cookers.
Four industry firsts: Fangtai stove leads the market to break through and rise steadily
In recent years, the kitchen appliance industry has entered a period of adjustment under the "butterfly effect" caused by the fluctuation of the real estate market. However, as far as 2023 is concerned, the kitchen appliance market will return to a state of steady development: there are new growth points for emerging brands such as integrated stoves and dishwashers, and there are also "revival" breakthroughs in major kitchen appliances such as gas stoves. According to the data of Aowei cloud network, in the first three quarters of 2023, the kitchen and bathroom rigid demand category (smoke stove electric combustion) continued to rise steadily in the first half of the year.
Among them, the retail sales of gas stoves in the first three quarters of this year were 4.1 billion yuan, a year-on-year increase of 2%;Because the cooker is in the mature stage of the market, the brand concentration has been further improved, and the Matthew effect continues to be highlighted. In the first three quarters, the average price of the top 3 cooker brands increased by 4 percent year-on-year2%, and the share of retail sales of the top 3 brands increased by 7 year-on-year3%。
From the average price, it can be seen that the cooker category in the renewal stage presents a new development pattern of branding and giantization. In particular, the improvement of the industrial structure is supported by the upgrading of the product structure of the leading brands and the upgrading of product performance driven by scientific and technological innovation. At this time, it won the "TOP5 model market share".
First, the sales growth is the first in the industry year-on-year.
First, the market share growth rate is the first.
First, the average price growth of the brand is the first in the industry, and the "four firsts" of Fangtai have undoubtedly become a well-deserved leader in the cooker market.
Fotile focuses on various innovations and iterations of cookers, which are reflected in the high-fire cooking and safe cooking of the user's kitchen, which is the quality and high-end reshaping of the kitchen cooking valueReflected in the trend of the industry, leading the penetration rate of popular tracks such as large firepower, anti-dry burning, and smart people continues to increase. This has led to brilliant market performance and all-round leadership of the industry in the future.
User-driven change: the industrial practice and leadership of Fotile model
The localization innovation of gas stoves in the Chinese market has lasted for more than 20 years, and now the mainstream market competition has already subverted the first-class war model and upgraded to a "high-end, intelligent" competition focusing on user value and interests. Whether it is the "four firsts" or the star products that are frequently "out of the circle", it is not only the brand trust vote cast by users to the other party, but also the confirmation that this model leads the industrial upgrading and market breakthrough.
With 27 years of deep cultivation in the field of high-end kitchen appliances, Fotile has continued to focus on the three core technologies of "air, water and cooking", promoted the in-depth development of basic scientific research, and led the wave of kitchen appliance technology. At present, Fotile has more than 10,900 domestic authorized patents, including more than 2,600 invention patents, and has the largest "patent pool" in the kitchen appliance industry. A series of technological innovations correspond to the pain points of user needs, and change the user experience through products.
Embodied in the cooker industry, Fotile has an accurate insight into the changes in every demand of users: for example, when users have concerns about kitchen fire safety because of dry burning, they innovate a series of intelligent control and anti-dry burning technologies such as dynamic tracking algorithms and anti-interference temperature measurement systemsIt also subdivides the temperature changes in different modes such as "steaming and stewing" and "frying and stir-frying", and develops a "double temperature rise curve" to accurately protect the safety of the kitchen.
Another example is to see that users are more and more pursuing high-quality life and paying more attention to the taste of cooking, so that the family kitchen can also achieve the freedom of "stir-frying".There is also an upgrade in the demand of young consumers for intelligent experience, and the technological and beautiful life of smoke stove linkage is also ...... in FotileThe scientific and technological innovation model based on user needs is the core password of Fangtai Cooker this year's frequent "breaking the circle" and leading.
In the face of the exploration of new technologies and new forms of cookers in the future, Fotile has also achieved pioneering leadership in the industry: it is the first to launch smart cooking stoves, which integrate gas stoves and smart kitchen machines across borders to empower the cross-border development of cookers. At the same time, under the mainstream trend of embedded gas stoves in the kitchen, Fotile has taken the lead in defining the new trend of integration of gas stoves, and constantly explores more possibilities and future for the industry with its own scientific and technological innovation strength.
When new technologies, new scenarios, and new needs catalyze and force Chinese kitchens to move towards a more advanced, intelligent, and diversified high-tech era, Fotile focuses on the technology and product innovation of the cooker category, and is constantly upgrading the user experience, which also fully demonstrates the development resilience of the mainstream categories of kitchen appliances, and gives new ideas and new paths for China's kitchen appliances industry to break through in the stock era. Through the market performance of Fotile cookers in 2023, the industry is also full of confidence in the cooker market next year.
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