On December 22, the National Press and Publication Administration issued the "Measures for the Administration of Online Games" (draft for comments) and released it to the public for comments. This initiative aims to promote the prosperity and healthy development of the online game industry, provide clear guidance on issues such as the access of online game business units, and set up a special chapter on guarantees and rewards to encourage industry innovation and development.
According to the data of Tianyancha APP, the scale of China's online game market has continued to grow in recent years, and the scale of users has also shown a steady upward trend. With the popularization of technologies such as 5G and cloud computing, the online game industry is ushering in unprecedented development opportunities. However, at the same time, there are also some problems within the industry that need to be solved urgently, such as market access thresholds, protection of minors, and protection of consumer rights and interests.
The promulgation of the Measures for the Administration of Online Games (Draft for Solicitation of Comments) is precisely to solve these problems and provide a strong guarantee for the healthy development of the online game industry. Among them, a special chapter on protection and rewards has been set up to encourage enterprise innovation, improve product quality, and promote technological progress in the industry. At the same time, the provisions on the protection of the rights and interests of minors and consumers reflect the importance of social responsibility of the first department and help to create a healthy market environment.
It is worth mentioning that in the drafting process, the State Press and Publication Administration extensively listened to the opinions and suggestions of relevant departments, industry associations, enterprises and other parties through various means. This open and transparent decision-making process will help improve the pertinence and operability of regulations and better meet the actual needs of industry development.
Regarding the concerns and opinions raised by all parties on the draft for comments, the State Press and Publication Administration said that it will carefully study it and further revise and improve it on the basis of continuing to listen to the opinions of all parties. This reflects the department's respect for public opinion and determination to improve regulations.
In general, the Measures for the Administration of Online Games (Draft for Comments) is another important measure to promote the prosperity and healthy development of the online game industry. We look forward to the joint efforts of the first department and all parties in the industry to further improve the rules and regulations and promote the sustainable development of the industry. At the same time, it is also hoped that the majority of enterprises and users can actively participate in the consultation process and jointly contribute to the prosperity and healthy development of the industry. (Data support: Tianyancha).