The main ingredient of toothpaste is friction agent, the main function is to clean teeth, protect oral hygiene, some toothpaste will also add functional ingredients to achieve whitening, anti-inflammatory, soothing and other effects. Today, I will recommend to you 10 brands on the list, which one do you use?
Originated from GlaxoSmithKline, the world's third largest pharmaceutical, biological and health care company, it is one of the representative brands of professional anti-allergy toothpaste in the world, and Lengshuling is its main competitor, and the two together occupy the main market of professional anti-allergy toothpaste in China. The price is mid-to-high-end, and the price is about 30-40 yuan.
The whole line of toothpaste is equipped with anti-allergy function as standard, and it is roughly divided into four series: stain whitening, refreshing mint, gum care and anti-allergy soothing. Professional restoration toothpaste and fast care toothpaste are star products, 100g price is about 50 yuan, the former is more suitable for people who have been suffering from tooth sensitivity symptoms for a long time, and the latter is suitable as a "fire extinguisher" for simple "first aid" for teeth that are suddenly sensitive when exposed to cold and sour food.
The stain whitening series is divided into three types: professional repair whitening, whitening formula and anti-allergy whitening, mainly using white titanium dioxide attachment ingredients to achieve visual temporary whitening, which is not so high in technology compared to Supersmile and Swissdent, but considering the whitening needs of sensitive teeth, Comfort's whitening toothpaste is a good choice.
Refreshing mint series includes a variety of toothpastes with different effects, fresh mint, gum care and multi-effect care toothpaste tubes are green, purple and yellow respectively, the price is about 30 yuan, is a number of derivative versions of potassium nitrate as an anti-allergy ingredient, potassium ions in potassium nitrate can penetrate deep into the tubule to reach the tooth nerve, to reduce the sensitivity of the tooth nerve, similar to the tooth nerve "anesthetic", so as to achieve a longer period of effective antisensitivity.
The gum care series has red and blue double-tube toothpaste for sensitive gums, with the same effect, the red tube is floral fragrance, and the blue tube is mint flavor, which solves the problem of red and swollen sensitive teeth and gums, and the price of 100g is about 40 yuan. Also included is a Centenometer toothpaste, the paste is pink, advertised to relieve gum bleeding in 1 minute, but only for emergency use, if you have long-term gum bleeding, please seek medical attention in time.
It is also one of the largest consumer goods companies in Japan, and its sales of toothpaste and toothbrushes rank first in the Japanese market all year round. As early as 1988, it has joined the Mitsubishi consortium to build a factory in Qingdao, and it is one of the earliest Japanese toothpastes that many Chinese consumers have come into contact with.
The open-shelf toothpaste product line is very rich, and the Chinese market can buy white, tooth strength, fine tooth clean and zact stain off series, most of which are made in Japan, and the fine tooth clean series is produced by Lion King's Qingdao factory. The dent series is a medical product line for dental hospitals, with a high concentration of fluoride up to 1450ppm, and added with IPMP bactericidal ingredients and TXA hemostatic ingredients, which are recommended to be selected and used under the guidance of dentists.
The main whitening function of the Tooth Lijia series is what Chinese people often call "enzyme" toothpaste, which is the dextranase independently developed by Lion King. In fact, the main ingredients of this series are still hydrated silica and fluoride, but glucanase is added, and the actual use effect is not much different from ordinary toothpaste, and the whitening effect is not deeply reflected.
The highest sales volume in the Chinese market is the ZACT stain removal series, which uses a higher concentration of abrasives such as dicalcium phosphate and hydrated silica to physically rub and remove stains from exogenous pigments, and has a certain removal effect on tooth stains caused by smoking and drinking tea, but because it does not add fluoride, the protection against caries is weak, and it is not recommended to use it alone for a long time.
The unit price of Japanese toothpaste such as ZACT series and Tooth Lijia series is about 20-30 yuan, while the fine tooth cleaning series made in China can be won within 20 yuan, and there are many flavors of fine tooth cleaning, such as matcha, cherry blossom and peach, which are recommended as basic cleaning toothpaste. Most of Lion King's toothpastes have a cool taste, the paste is generally thin, and the whitening toothpaste abrasive agent particles are large, the taste is rough, and the performance is average in terms of use experience.
Sunstar is also one of the two aces that cannot be ignored in the Japanese professional oral care industry, and its ora2 Haole toothpaste has continuously won the sales champion in the Japanese whitening general-purpose toothpaste market, and is a well-known Japanese toothpaste for Chinese consumers along with Lion King.
The ORA2 brand is positioned as a "fashionable mouth", and the main target group is fashionable urban women between the ages of 20 and 49, so the main characteristics of the product are obvious: bright teeth and excellent taste. ora2 toothpaste products are imported from Japan, about 30 yuan a ** and the Lion King Japanese series is equivalent, and the appearance design is also very similar.
The brightening and clear color series of toothpaste focuses on whitening function, using silica abrasive for physical stain removal, and also adding titanium dioxide to achieve temporary visual whitening effect, not long-term whitening, sodium fluoride can effectively prevent cavities, in general, it is a qualified basic cleaning toothpaste. However, due to a variety of flavors, flavors, and viscous additives, the types and contents are high, and it is not recommended for people with fragile oral mucosa to use it for a long time.
In addition to the bright white and clean color series, the ora2 centralized care toothpaste, benchmarking the Lion King ZACT series, specializes in physical friction and whitening teeth, adding a higher concentration of silica, with alkyl phosphate adsorbent to reduce bad breath, the effect of removing stains and fresh breath is not bad, suitable for people who smoke and have more tooth dirt, the disadvantage is that the capacity is only 17g, the unit price is 70 yuan, and the cost performance is not high.
The highlight is that it adds fine calcium powder, which can adsorb fine tartar on the surface of the teeth, and make the teeth clean and smooth after use, 70g is priced at about 130 yuan, which is the same price as Supersmile.
Formerly known as Black, it is a toothpaste brand of Holly Chemical, participated in the formulation of China's national standard for toothpaste, and was acquired by Colgate of the United States in 1985 with half of the shares, but it is still operated independently by Holly Chemical, and the toothpaste currently sold in the market is owned by Zhongshan Factory. The emissivity in the Asian toothpaste market is amazing, and it has been in the forefront of the Chinese toothpaste market all year round.
Most of its products focus on the positioning of "fresh breath", and launch a series of cool tastes such as double mint, tea double health, and refreshing heart, and extend to other functional series such as ultra-white, anti-allergic, and specialized gum protection, but the actual effect is not good in whitening, anti-allergy and other derivative functions.
In terms of ingredients, the abrasive agent of Hollywood toothpaste mostly uses dicalcium phosphate or hydrated silica, which has a better experience than calcium carbonate toothpaste, and the essence of many products of Hollywood is the same as that of Colgate. For example, Haolai specializes in gum care series, which corresponds to Colgate's 360° all-effect gum care model, and even the taste is close, ** is not much different, and you can choose according to your own preferences.
Double mint toothpaste is a classic toothpaste, sales and popularity are relatively high, this classic toothpaste maintains the traditional screw cap design, in addition to the rest of the toothpaste is designed with a cover, more than ten yuan a ** also reflects a high cost performance.
The new small tea tube series focuses on the appearance of toothpaste packaging and brushing experience, the packaging is very small and fresh, and the name is also very in line with the current trend, four flavors cover fruity and floral, and the price of a single piece is about 20 yuan, which is recommended as a basic cleaning toothpaste, suitable for consumers who pursue trends and pay attention to toothpaste packaging.
For people with sensitive teeth, Lengsouring is a well-deserved leader of domestic professional anti-allergy toothpaste brands. As a joint work of Chongqing Dengkang Company and the Affiliated Hospital of Chongqing Medical University, the strength of Lengshuling toothpaste has always been underestimated by the outside world. Using potassium nitrate + strontium chloride exclusive patented technology to achieve double anti-allergy effect, its toothpaste can be roughly divided into double anti-allergy and professional anti-allergy series.
Most of the toothpastes on sale belong to the double anti-allergy series, with significant anti-allergic effect, and the abrasive agent is hydrated silica abrasive, which is milder and more delicate than the low-end calcium carbonate abrasive toothpaste, and the brushing experience is better. However, it should be reminded that anti-allergy toothpaste only has a temporary relief effect, and it is recommended to seek medical attention if you have long-term tooth soreness.
The professional anti-allergy series of toothpastes also use the potassium nitrate + strontium chloride combination of the dual anti-allergy series, but this series uses a milder and more costly calcium dicalcium phosphate dihydrate as an abrasive agent, which is more friendly to sensitive gums. It is also equipped with surfactants with a certain cleaning strength, which has a better deep cleaning effect, and the foam is more in line with the brushing preferences of Chinese people.
In addition, to meet the market demand, Lengsouring also has a variety of novel flavors of toothpaste, which will add more spice ingredients, which is not friendly to sensitive oral cavity and is inferior to Comfort as a whole. For example, the new hot pot flavored toothpaste, emphasizing the spicy taste, divides the spicy grade into three types: slightly spicy, medium spicy, and spicy.
If it is only the basic oral cleaning needs, you can choose the cold acid Ling polar series, the packaging is novel, the pump press design is adopted, the ingredients are qualified, and the average price of the basic cleaning toothpaste is about 20-30 yuan, which is worth recommending in terms of ease of use. However, most of the cold acid toothpaste does not contain fluoride, and the effect of preventing tooth decay is weak, so it is not recommended to use it for a long time.
Affiliated to Procter & Gamble, although it entered the Chinese market three years later than Colgate, Crest ranks among the top three in China's market share by virtue of P&G's strong market operation capabilities. In the research and development and production of toothpaste, it pays more attention to the shaping of the sense of science and technology, and is positioned as a medium and high-end daily chemical brand.
Crest positioned its toothpaste as "whitening" and took the lead in launching the "3D Whitening" series of star products, successfully occupying the whitening effect toothpaste market. Packed in a white tubular screw cap with the blue color on the box. The main MICA's whitening factor is actually a composite friction particle containing hydrated silica and pyrophosphate, which has stronger cleaning power than a single abrasive agent, and has a better effect on removing exogenous pigments, which is more suitable for people with serious tooth stains and smoke stains.
Whitening toothpaste also has a "lock white" series, the whitening principle is similar to "Xuan Bai", but the ingredients are more diphosphate di*** particles can be attached to the tooth surface after brushing, which can prevent the pigment from attaching to the tooth surface again for a period of time, so as to achieve the effect of "locking white", ** is similar to "Xuan Bai", but the taste is richer.
The flagship product is the Quanyou seven-effect series, which is subdivided into 7 different functions of toothpaste such as anti-decay repair and gum problem reduction, ** between 10-30 yuan. One of the more special is the anti-allergy toothpaste, which contains the "stannous-fluorine system" of P&G's housekeeping technology, which not only has fluoride to prevent decay, but also can produce anti-allergic ingredients in an alkaline environment, and has a certain antibacterial effect, which is equivalent to the "golden oil" in the toothpaste system, and is also an effective form of anti-allergy certified by the industry.
Crest toothpaste has a high moisturizer composition, average solubility, and viscous taste, so it is recommended to rinse your mouth fully after brushing your teeth to reduce the residue of toothpaste in your mouth. In addition, Oral-B turbidity foam toothpaste series, which also belongs to Procter & Gamble, also has a stannous-fluorine system to play a gum protection effect, which is almost the same as the ingredient technology of Crest All-in-One Seven Gum Care, but Oral-B has rich foam and a better sense of use.
One of the world's first manufacturers to produce flexible toothpaste, has always occupied the throne of the world's No. 1 toothpaste brand, and Procter & Gamble and Unilever have become a top trend. It is also one of the first foreign companies to enter the Chinese market, which is mainly produced in Guangzhou, China and Thailand, with colorful packaging, screw-on-cap and press-type packaging.
Colgate toothpaste has a large product line, moderate foam, rich flavor selection, and is divided into whitening line, gum protection and anti-sensitivity line and repair line like other brands, but its main function is to prevent cavities, and the whole line of products contains fluoride ingredients to prevent tooth decay, which is in line with the modern oral care concept that toothpaste must contain fluoride.
Among the low-priced products, the 360 series is a single item of Colgate toothpaste that consumers are more familiar with, focusing on comprehensive cleaning and dental care, which can be won for about 15 yuan, which is very close to the people.
In the 40-80 yuan ** toothpaste, a higher level of abrasive agents and functional ingredients are used, and the press-type upright design makes it very convenient to squeeze the toothpaste with one hand. For example, Colgate Miracle Repair Toothpaste, which uses a patented formula containing amino acids, is rich in up to 985% high-purity amino acids, officially claimed to increase gum firmness and reduce calculus. However, it should be reminded that no toothpaste can replace the regular**, if the oral problem is serious, the best solution is still to go to a regular hospital.
In addition, love toothpaste and volcanic mud whitening toothpaste are also high-value toothpaste routes, the paste is very good-looking, the cleaning effect is passing, and it is not impossible to use it as a gift to express your heart.
In the 90s of the last century, it once dominated the Chinese market, and the early anti-cavity calcium-containing Chinese toothpaste and Chinese fluorocalcium toothpaste series were recommended as "Shanghai famous brand products" many times, and in 1994, they began to be permanently leased by Unilever Group to use the brand, so it can be regarded as a brand of Shanghai Unilever.
Now Zhonghua is the only brand in China that has been recognized by FDI, and its products cover several series of basic care, whitening, fresh breath and multi-effect, all of which are fluoride toothpaste, with a unit price of about 10 yuan, which is relatively close to the people. In recent years, in order to cater to the needs of young consumers in the Chinese market, the packaging has changed from the old flavor in the past, and the positioning has also focused more on the effect of whitening.
As far as the sense of use is concerned, the Chinese toothpaste paste is loose, the taste is flat, the pH value is high, and it is easy to cause damage to the teeth and oral mucosa after long-term use.
The former uses silica and perlite as physical whitening abrasives, and adds blue CI77891 coloring particles to the paste, which can achieve instant whitening after brushing, but it is not long-term whitening, and the unit price of 7 yuan is really close to the people.
Moli Xunbai uses oxide for chemical bleaching, which has a certain removal effect on exogenous pigments, and the whitening effect is better than that of healthy tooth white, and colorants are also added, the toothpaste paste is blue, the packaging is more fashionable and cute, and the well-known IP co-branded toothpaste has become a trendy toothpaste, and the price of about 15 yuan is not high at all.
The old brand, which is familiar to Chinese consumers, is a typical representative of pharmaceutical toothpaste, focusing on the function of stopping bleeding in the gums. Its toothpaste is added with the national secret formula "Baiyao active ingredient", so "Yunnan Baiyao toothpaste can treat bleeding gums" has become the main propaganda point. In 2018, Yunnan Baiyao toothpaste caused heated discussions due to the addition of the hemostatic drug tranexamic acid.
Yunnan Baiyao toothpaste has six series of basic oral care, fresh breath, whitening and stain removal, effective anti-allergies, exclusive and professional repair of mucosal damage during pregnancy and childbirth, all of which use the same soft abrasive as Leng Shuling - calcium diphosphate dihydrate, and the cleaning power is in place, but its whole line does not contain fluoride ingredients, and it is not recommended to use it for a single time.
The basic oral care series is the most classic, the most recommended series, and also the highest sales, to reduce gum bleeding, swelling and pain and mouth ulcers of mucosal damage has a certain effect, when there are small problems in the oral cavity, after brushing teeth with a toothpaste foam, there is also a certain ** effect, a single price is about 20 yuan, can be used as a spare toothpaste at home.
Anti-allergy series toothpaste uses the dual concept of soothing + strengthening, and the soothing effect is the same as other brands of anti-allergy toothpaste, using potassium ions to reduce the sensitivity of dental nerves, slow down pain signal transmission, and use micron-level hydroxyapatite to fill the exposed tooth holes, block external environmental stimulation, and play a protective role, each priced at about 30 yuan.
High-end series, professional repair of mucosal damage series and special series for pregnancy and childbirth, the price is about 70 yuan. The professional repair of mucosal damage series uses active peptide ingredients to improve the self-repair ability of the oral mucosa and relieve oral pain, but it is difficult to play a substantial role, so it is more suitable for prevention and mild disease relief. The main selling point of the special toothpaste for pregnancy and childbirth is "no additives", focusing on probiotic effects, no fluoride, synthetic colors, and zero preservatives.
In the toothpaste market that has been acquired or injected by foreign capital, Naaisi is one of the few "domestic toothpaste brands that can survive", and has a relatively strong market scale among China's daily chemical brands.
The main concept of "nutritious toothpaste" is represented by the products of Vitamin C toothpaste and vitamin E toothpaste, both of which use hydrated silica mild abrasives and add sodium fluoride anti-moth ingredients, which are qualified basic cleaning toothpastes. However, the content of vitamin C and vitamin E is very small, and it only stays in the mouth for a short time, so it basically does not have much effect. A ** of about 10 yuan is still worth recommending.
In addition to nutritional toothpaste, the Jianshuangbai series is the latest flagship product of Naaisi, with whitening, fresh and anti-allergenic three, all of which are fluoride toothpaste, **between 20-30 yuan, from the point of view of ** and sense of use It is more recommended.
This series of toothpaste uses soft silica abrasive, moderate softness and hardness, with relatively mild and effective cleaning strength, the fly in the ointment is that colorants are still used to achieve instant whitening effect, which can only play a visual whitening effect in a short period of time, and is a whitening toothpaste with relatively low technical content.