On December 3, a piece of news sparked widespread attention on social **. The BYD Network Reporting Center announced on WeChat that in order to further crack down on online black public relations, they decided to adjust the reward for reporting from 50,000 to 1 million yuan to 50,000 to 5 million yuan for a period of one year. This decision not only reflects BYD's determination to deal with the chaos of online public relations, but also reflects the firm attitude of Chinese companies to maintain brand image and fair competition.
Online black public relations refers to some criminals spreading rumors, malicious slander and other behaviors through online platforms to maliciously attack the corporate image. These behaviors not only seriously damage the interests of enterprises, but also undermine the level playing field in the market. Therefore, BYD's adjustment of the whistleblower reward this time is undoubtedly a powerful blow to online black public relations.
Li Yunfei, general manager of BYD Group's brand and public relations department, also posted on Weibo that BYD has been maliciously smeared. He stressed that they will pursue illegal acts to the end, and will give whistleblowers a reward of 50,000 to 5 million yuan depending on the situation. This firm attitude and decisive action let people see BYD's determination to maintain its corporate image and fair competition.
In fact, this is not the first time BYD has taken action to crack down on online black PR. As early as 2019, BYD announced a commercial defamation case involving 5 million yuan, and the people involved were investigated for criminal responsibility in accordance with the law for spreading false information and maliciously attacking BYD's reputation. This action has played a positive and exemplary role in the fight against cyber black public relations.
It is not easy to completely eliminate the chaos of online black public relations. Enterprises need to establish a sound monitoring mechanism and reporting channels, and at the same time, they also need extensive participation and support from all walks of life. Only by working together can we create a fair, just and transparent market environment.
For other companies, BYD's actions provide a reference and inspiration. In the face of cyber public relations, companies cannot sit idly by, nor can they rely solely on legal means to solve the problem. Adjusting the reward for whistleblowing is a very effective means to motivate all sectors of society to participate in the fight against online black public relations. Enterprises should respond positively and increase incentives for online reporting, so that violators have nothing to hide.
The public should also be vigilant and not believe rumors and malicious attacks on the Internet. When you discover that there is suspected online black public relations behavior around you, you should promptly report it to the relevant departments. Only by working together can we create a fair, just and transparent market environment.
*The supervision of online platforms should also be strengthened, and relevant laws and regulations should be improved. Acts of maliciously attacking corporate image and disseminating false information should be investigated and severely punished in accordance with law. Only in this way can we form an effective deterrent and curb the occurrence of cyber black public relations chaos.
BYD's behavior of adjusting the reward for reporting and increasing efforts to crack down on online black public relations is worthy of recognition and reference. In the face of online black PR, enterprises should actively respond and take effective measures to prevent and crack down. The public should also be vigilant and participate in the fight against online public relations. **Supervision should also be strengthened and relevant laws and regulations should be improved. Only by working together can we create a fair, just and transparent market environment.