On December 21, the "vivo meeting room" was held at vivo's global headquarters, where vivo executives, well-known scholars, financial commentators and mainstream leaders gathered together to discuss how technology companies can adhere to the path of sound operation in the era of change with the theme of "Observation of China's Economic Confidence Sample, Why to Walk Through the Cycle".
The guests included Hu Baishan, Executive Vice President, Chief Operating Officer of vivo and President of vivo** Research Institute, Jia Jingdong, Vice President of Vivo Brand and General Manager of Brand and Product Strategy, Ma Hongman, financial commentator, Wang Gao, Professor of Marketing at China Europe International Business School, and Zhou Zhang, an expert in science and technology strategy.
Based on the on-site interview, China Commercial Towers has adjusted the order and sorted out the sentences without changing the willingness, and the following is an excerpt from the interview
[The premise of crossing the cycle is to bury one's head in the cause, and vivo R&D personnel are as high as 1.]3w】
Jia Jingdong, Vice President of Vivo Brand and General Manager of Brand and Product Strategy: The premise of going through the cycle is to bury one's head in the cause, and in the technology industry, it is to do technology in a down-to-earth manner, and to do everything deeply and thoroughly. Now 75% of vivo's employees are R&D personnel, and the number of people is 1About 30,000 people.
All industries, and even our lives, have ups and downs, and cycles, as long as we grasp the essence of the problem and do what we need to do, we can be calm.
vivo is very concerned about doing the right thing, and if something is not right, the harder you try, the more wasteful you are.
The biggest responsibility of an enterprise is to live well, develop well, help solve employment and tax problems, and promote the prosperity and development of the industrial chain.
Financial commentator Ma Hongman: For enterprises, it is very important to admit that the cycle has fluctuations and ups and downs, and it is unrealistic to completely confront it.
Wang Gao, Professor of Marketing at China Europe International Business School: If an enterprise wants to go through the cycle, the competitor is never on the outside, but on the enterprise itself. Only by constantly beating yourself and continuing to lead can you be unbeatable.
Hu Baishan, Executive Vice President, Chief Operating Officer of vivo, and President of vivo** Research Institute: When the environment changes, enterprises should change according to user needs.
When a product does not solve user problems, there is no "cause" to talk about business closed loop and mental closed loop. vivo puts the user's experience first, whether it is entering a new category or entering a new country, only after experiencing the closed loop can the closed loop of business and mind be considered.
[Consumers use China's mobile phone brands more, which is the best contribution to China's real economy].
Hu Baishan: The mobile phone industry is the best industry, there is no one. [Consumers use China's mobile phone brands more, which is the best contribution to China's real economy].
China's mobile phone industry can produce such a high added value because the mobile phone 2C brand has a very high market share in the country.
After China's mobile phone brand rises, the biggest value is the rapid rise of the mobile phone chain, in all industries, the current competitiveness of China's mobile phone industry in overseas is also the strongest.
Ma Hongman: If you can launch products or functions that users can't "resist", users will choose to change their phones, that is, to achieve subversive supply to determine demand.
Science and technology strategy expert Zhou shopkeeper:Scientific and technological innovation is the ultimate force through the cycle, which is the most simple truth based on the development of the private economy after the industrial revolution.
The mobile phone industry's drive for industrial economic innovation is unmatched by any other industry.
The mobile phone industry is the most complex emerging manufacturing cluster in history, and it covers and promotes industries that no previous industry has had.
The mobile phone software and hardware ecology drives the innovation of the mobile Internet, coupled with the IoT ecology, the mobile phone industry is actually driving the entire consumer electronics industry. Secondly, the business model of the mobile phone industry is omni-channel sales, full life cycle management, and full process control, which is the most complex business model in all industries, and from this point of view, it also has the strongest driving force.
[The image is 0 to 99, which is in line with the technical logic of vivo's long technical track, and the gap with Apple has been greatly narrowed].
Hu Baishan: vivo considers images as a long-term track in two dimensions: one is the degree of satisfaction with user needs;The second is whether the track itself has enough time to walk.
The image is 0 to 99, if the SLR is taken as the goal, the mobile phone really wants to achieve the effect of the SLR, it is estimated that it will take ten or twenty years. Technology will continue to improve, there is accumulation, will not reach the state of SLR at once, if we can achieve the best state at once, it will not be our technical long track, vivo's technical long track is such a choice logic.
The difference between vivo's image and Samsung and Apple is that we are more persistent and focused than others, and we have been running and investing continuously, so we have run to the front. The X100 is ahead of Apple in terms of imaging and camera capabilities
In recent years, vivo has greatly narrowed the gap with Apple through the accumulation of long tracks, especially X100, in the most popular points of Apple users such as image and OS, the gap is already very small. However, in terms of shooting, there is still a small gap with Apple, and it may be that in the next generation of products, the gap with Apple will also be shortened.
In the future, we do not rule out making small PCs, of course, the small PCs we want to make will be very different from the existing PCs.
[vivo blue heart large model, has already been laid out].
Jia Jingdong: The vivo model is the first on many lists, vivo has been deeply involved in this field for many years, and the company's management is most concerned about whether consumers can really experience the use of the large model.
Hu Baishan: vivo's human and capital investment in the blue heart model is huge. The most expensive thing to make a large model is manpower and server resources for training and reasoning, which was originally 500,000 yuan for a server, but now it has become 3 million yuan. With this technology, we need to have more applications, so that consumers feel that the blue heart model is really easy to use, and they are willing to pay a premium for it, or let consumers shorten the replacement cycle.
The application of AI large models has changed the nature of vivo, vivo is no longer just a company that sells equipment, what kind of new applications can grow on the AI large model, is one thing that everyone is more full of expectations.
In the past, it was sold as a mobile phone, but in the future, users will change to an overall solution in 3 or 5 years, and the imagination space will be much larger than that of mobile phones.
Wang Gao: The real AI personal scenario is the best on the mobile phone. There are many possibilities for AIGC's content, and this is the second curve full of opportunities for mobile phones.
Hu Baishan: Before the blue heart model, mobile phones were functional smart phones, and all tasks had to be "pointed", which was not much different from the feature phones in the past. However, with the blessing of the large model capability, the usage habits are all on the mobile phone itself, and the large model can perceive the user's usage habits. In the future, mobile phones will be mobile phones with the brain's ability to think, but we can also control them.
If the large model runs in the cloud, there is no 100% guarantee of data security. The implementation of the blue heart model is on the device side, which can solve the problem of data security.
Mr. Zhou: The mobile phone industry is very likely to become a new strategic pattern of software-driven hardware in the future, and the hardware is constantly generalized.
[A good enterprise should have the pursuit of profits].
Ma Hongman: vivo's style is unassuming, very reliable, you will definitely cherish such a friend, usually unassuming, and when you need to rely on him, it is particularly reliable.
Manager Zhou: When a mobile phone brand breaks through the high-end, it needs to form a handshake with consumers, so that high-end consumers can understand the culture and value of the company, and at the same time create top-notch products.
Hu Baishan: A good enterprise should have the pursuit of profits. Enterprises go through the cycle, in essence, they are constantly solving social problems, and the better they solve social problems, the better the enterprise will develop.
For example, we are also thinking of using our AI capabilities and MR XR capabilities (vivo can commercialize them within three years) to make humanoid robots to serve patients in the care of patients.
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