I am a brick-and-mortar shopkeeper, I opened a training institution, and I finally attracted some people, and they were all greedy to come in, never bought regular-priced things, and have been waiting for discounts to do activities, which gave me a lot of headaches, how to do it?This is a message from a fan.
In a highly competitive business environment, marketing is one of the important means for enterprises to enhance their competitiveness and attract customers.
The essence of marketing is not to make customers really take advantage, but to make customers feel that way.
We can achieve this through a variety of methods, such as proper positioning, advertising, precision marketing, event marketing, and public relations strategies.
Position the slogan and build the brand image.
In marketing, you first need to determine your brand positioning and slogan.
It's like "Master Cattle Breeder" is your brand name that demonstrates your expertise and experience in the field of cattle breeding. "Cattle family for generations" is your brand positioning, conveying the historical origin and sustainable development of your family's cattle business.
Advertising this set of information is the first step in marketing, such as printing it out and sticking it on a telephone pole for advertising.
In addition, flyers can also be distributed in densely populated places to achieve precision marketing.
By organizing customers to participate in cattle raising activities at the ranch, you can not only increase user engagement, but also make customers feel that they are taking advantage.
For example, Pan Zhenjie, he has a five-kernel mooncake, and the advertising slogan is "Ten people buy it, nine people eat it themselves". The slogan has a unique and compelling statement that captures the interest of consumers and elicits emotional resonance.
It helps to clarify his target audience and the characteristics of the product for better marketing.
Emphasizing personalization and uniqueness, conveying the individuality and uniqueness of five-kernel mooncakes through advertising slogans, emphasizing that every consumer can enjoy the delicious five-kernel mooncakes exclusively, which will increase consumers' sense of identity and desire to buy products.
Using the slogan "10 people buy, 9 people eat by themselves" to emphasize the characteristics of Wuren mooncakes suitable for sharing, and encourage consumers to buy and share Wuren mooncakes at family and social gatherings, which will improve the social influence and word-of-mouth communication of the product. Increase consumer stickiness and loyalty.
Private domain operation to establish customer relationships.
In order to increase customer stickiness and loyalty, private domain operation is an effective marketing strategy.
We can collect the customer list and add it to our own WeChat group to have a more in-depth communication with customers.
By providing valuable content, professional advice, and promotions, you can make your customers feel more valuable working with you, so that they feel that they are taking advantage of it.
If someone is skeptical about your abilities, you can respond with a PR strategy.
For example, ask the aunt of the residents' committee to verbally prove the fact that your family has been raising cattle for generations, and make a picture of the relevant information and paste it on the door of the residents' committee.
In the face of accusations from competitors, you can post old ** to prove your cattle raising experience and spread it through social ** such as Weibo to deal with crisis PR.
For example, Yujiao, she is a seabuckthorn merchant. Once, one of her customers, who was also the owner of a brick-and-mortar store, was complained by a customer and didn't know how to deal with it better.
Yujiao helped the customer write an apology letter and sent it to the boss, asking the boss to change it and send it to the customer.
The content of the apology letter was very sincere and friendly, and the conflict was later resolved through this letter.
Through various means of marketing, we can make customers feel that they are taking advantage of the purchase process.
Whether it is brand positioning slogans, advertising placement, precision marketing, event marketing, or even private domain operation and public relations strategies, it can help you improve the competitiveness of your products and attract more customers.
In the right way, every action can lead to better results in selling your products.