Text |Professional catering network Chenxi.
The catering market is becoming more and more cruel, some of which are "swept to death" by the environment and peers, but there are also some ...... who are "killed" by themselves
Looking back on 2023, many catering businesses have "overturned", which not only dragged down the restaurant, but also affected their own signboards.
An old barbecue restaurant that has been in business for 30 years was reported by customers to use "eight taels of scales" to rip off customers, and its reputation has plummeted since then, and finally it has no choice but to close the store;
A hot pot restaurant used "saliva oil" for more than two consecutive years, and finally 13 people were sentenced and fined more than 500 yuan.
At a time when the consumption power of catering is declining and competition in the industry is intensifying, it is not easy for catering people to start a business. Managing a restaurant is a complex task, involving multiple links such as ingredient procurement, processing, marketing and promotion, and store operation. Any small oversight, it can ruin a brand.
In this article, we will take stock of the "overturning" incidents of those catering people in 2023, summarize their lessons and lessons, and hope to warn and inspire all catering people.
The restaurant uses "eight taels of scales" to rip off customers, and business and conscience cannot be lacking in catties and taels
Integrity is the foundation of doing business, but individual businesses are thinking about weight. Last year, many consumers broke the news that they had encountered "eight taels of scales", and some catering businesses did not standardize the use of measuring instruments, and sold them to customers for small profits.
However, after this behavior was exposed, these businesses were also punished accordingly, and some of them had a declining reputation or even closed down.
1. It was exposed that the "eight taels of scales" were used, and the reputation of the 30-year-old store collapsed and closed
In June last year, a blogger** used "eight taels of scales" in an old barbecue restaurant. Located in Zhengzhou, Henan Province, this "Lao Pan Professional Barbecue" is a 30-year-old restaurant with a good reputation, and hundreds of tables a day when business is good.
When the blogger checked in to this store, he found that the waiter displayed 530g when weighing, but the actual mass was only 425g when he weighed it with his own electronic scale. The blogger theorized with the waiter about this, but the waiter not only did not apologize, but drove the person away.
After reporting to the Market Supervision Bureau, the electronic scales in the barbecue restaurant were sealed by law enforcement officers and sent for inspection, and the store also showed that it was temporarily closed on platforms such as Dianping and Meituan.
For the "eight taels of scales" incident, many residents have expressed doubts and disappointment with this store. Some citizens said: "* It doesn't matter, as an operator, you can't be short of two catties, and you can't be morally short of two catties", "This is tantamount to defrauding customers, one catty to give people eight taels, isn't this smashing your own business?" ......
2. The phenomenon of "ghost scales" occurs frequently, and some restaurants are fined 200,000 yuan
Last year, many catering businesses were heavily fined for "shortages of catty and shortage".
Among them, in October last year, some netizens broke the news that when buying pipi shrimp at Xinxin Restaurant in Zhongshan District, Dalian, Liaoning Province, they encountered the restaurant using "eight taels of scales". Netizens said that they bought two catties of leather shrimp and paid 236 yuan, and the actual weight was 1 when they were weighed74 pounds. The Dalian Municipal Market Supervision Bureau imposed an administrative penalty of warning, confiscation of unqualified measuring instruments, and a fine of 200,000 yuan on the restaurant.
In August, some consumers said that when they dined at a seafood stall in Zhujiajian Scenic Area, they encountered a shortage of catties and catties from merchants. Among them, the actual weight of Boston lobster is 530 grams, which is 270 grams less than the original purchase;The actual weight of the pipi shrimp is 420 grams, which is 230 grams less. After being reported, this seafood stall was fined 160,000 yuan.
Fake mutton, "saliva oil" on the table ......
Restaurant food safety loopholes lead to "overturning".
Last year, many restaurants were exposed to food safety problems, and some Internet celebrity brands even "overturned" on food safety issues, exposing huge loopholes in management.
Food safety should not be underestimated. If there is a problem with the food safety of the restaurant, it will not only pay a huge price for the loss of consumers, but also arouse the attention and criticism of the whole society, and ultimately discredit.
1. The mutton roll contains duck meat, and the brand pays 8.35 million yuan, and the store is closed for rectification
In September this year, the hot pot brand Chaodao was involved in a "fake mutton" turmoil, which attracted attention.
The reason is that a blogger posted ** that he bought high-calcium mutton rolls at the Chaodao Skewer Hot Pot Beijing Heshenghui Store. After sending it to a third-party agency for testing, the test results showed that the lamb sent for testing contained duck ingredients.
*After the release, the parent company Banu responded that according to the latest report results, the mutton rolls sold by Chaodao did contain duck ingredients, and all Chaodao Heshenghui stores, Fengke Wanda Plaza stores, Longde Plaza stores, and Shijingshan Wanda stores will be closed for rectification and comprehensive investigation from now on.
In addition, the company also compensated customers who had consumed mutton rolls in Chaodao stores, with a total compensation amount of 83540,000 yuan. In response to the first-chain problems exposed by this matter, the company announced the termination of cooperation with Zhengzhou Sengang Commerce, the first-class merchant of the products involved in the super island.
2. The hot pot restaurant used saliva and oil, and was fined and detained!
This year, it was reported that a hot pot restaurant in Anhui was fined more than 500 yuan for giving customers "saliva oil". This hot pot restaurant, called "Irikawa Mao Belly Hot Pot Restaurant", refines and processes the waste oil left by customers into "saliva oil", and continues to serve it to guests for two years and ten months, with a total of 6 hot pot bottomsMore than 50,000 pieces, with a sales amount of more than 1.7 million yuan.
According to the court's order, 13 people in the case, including Niu and Wang, were sentenced to 12 to 1 year in prison and fined, and the defendants jointly and severally paid punitive damages totaling more than 5.12 million yuan in public interest litigation.
This restaurant not only uses harmful saliva oil, but also has a fluke mentality, violates the law many times, and now the behavior has been exposed and paid a heavy price.
In June this year, a time-honored rabbit hot pot restaurant in Chengdu was found to have more than 200 kilograms of saliva and oil, and six suspects were criminally detained. And this rabbit hot pot restaurant is still an Internet celebrity restaurant, which has been in business for 30 years, and now the store has been suspended.
"Selling dog meat with mutton", false propaganda to lure customers was finally fined
Knowing that the practice of "selling dog meat on the head of a sheep" is illegal, there are still some unscrupulous merchants who take risks, secretly package duck meat into beef, and use low-priced domestic ingredients to pretend to be imported, etc., to carry out false propaganda and defraud customers.
1. Duck meat pretended to be beef, and Moutai empty bottles were used to make "Moutai rice wine".
In September this year, a restaurant in Shanghai was fined 50,000 yuan for making beef tenderloin with duck pre-made dishes. The restaurant uses black pepper meat tenderloin as a food ingredient and sells it under the name of the dish stir-fried beef tenderloin with green beans. The label of the black pepper meat fillet shows that the ingredient meat is duck meat, which does not contain beef.
There is also a "charcoal-grilled veal" dish launched by a restaurant in Beijing, claiming that the main ingredient is "yellow beef", but the actual main ingredient is duck breast. The Beijing Haidian District Administration for Market Regulation imposed an administrative penalty on the restaurant, ordered the party to correct the above-mentioned illegal acts, and decided to impose a fine of 500 yuan.
A restaurant in Shanghai was fined 100,000 yuan for making and selling "Moutai rice wine" through ** Moutai empty bottles. This restaurant, called "Huafu Yiyuan", mixed and blended "Diaoyutai sauce-flavored liquor" and "Qiongnuo Yipin rice wine" in a certain proportion in the "Kweichow Moutai" wine bottle, and sold it under the name of "Moutai rice wine", and was fined 100,000 yuan by the local market supervision department.
2. The advertised import is actually domestic, and the restaurant was fined 200,000 yuan
In June last year, Beijing Puffer Fish Prince (Beijing) Catering Management *** was fined 200,000 yuan by the Market Supervision Bureau of Xicheng District, Beijing for violating the Anti-Unfair Competition Law.
The company's restaurant is called "Fuyue Pufferfish Prince (Financial Street Store)", and the menu "Australian Beef Simmer" is claimed to be "the best Australian beef short ribs", but the actual procurement uses American and domestic beef ingredients provided by two domestic suppliers, not imported Australian beef ingredients.
There is also a dish "Cream Sauce Crisp Sauce Oil Fragrant Grilled Pork Ribs", the restaurant claims to be "grilled with the 5th to 12th ribs and lamb belly of New Zealand lamb breast", and the actual raw materials of the lamb chops are domestic lamb chops, not imported New Zealand lamb chops. In addition, there is also the "Mirin-low-temperature Hokkaido scallop", which is made from domestically produced "snow-white scallops", not Hokkaido scallops.
There are also many cases of restaurants labeling domestic ingredients as imported for promotion, and finally being fined.
Summary of Professional Catering Network:
In 2023, catering businesses will frequently stage "overturning" incidents.
In today's short era, everyone is self-sufficient, and every detail of the restaurant may be magnified, and even hot searches are made in minutes, which also makes more and more restaurants be batched.
Consumers can not only share their experience through short **, but also expose the restaurant's non-standard or wrong behavior, resulting in "bad things spread thousands of miles", and the restaurant's reputation has plummeted. For brands that have been in business for decades, the results are even more catastrophic, and even bankrupt as a result.
Every time it "rolls over", it will lead to a crisis for the brand and eventually lose the trust of consumers. These cases are not only lessons for the restaurant industry itself, but also a wake-up call for the industry.
In the short era, the operation and management of restaurants need to be more rigorous and meticulous. For possible negative information, we should also take timely measures to actively communicate with consumers to resolve the crisis.