2023 is about to pass, and looking back on this year's domestic electronics consumer market, the overall performance is not outstanding. Mobile phones, PC and other products have shown a downward trend. However, in this sluggish market environment, the performance of some manufacturers is very eye-catching. HuaweiwithXiaomiIt is one of the star brands, and their performance in the high-end market is impressive.
First of all,HuaweiMobile phonesIt has returned in the high-end market and has been a great success. mate60Once the series was launched, it immediately became a product that cannot be ignored in the domestic high-end market. HuaweiMobile phonesThe success is not only reflected in the sales volume, but also in the rightApplescompetitiveness. In November,XiaomiAfter the launch of the 14 seriesXiaomiWon 144% high-end market shareApplesThe share of the top end dropped to 508%, a year-on-year decrease of 212%。This illustratesHuaweiwithXiaomiIt has achieved outstanding growth results in the high-end market.
Except for the high-endMobile phonesmarket,HuaweiwithXiaomiAlso began to be under the beApplesFirmly occupiedTabletsEmerging in the market. Over the years,Applesin the countryFlat platesThe market accounts for about 40% of the market share and has been firmly in the first place. However, in the third quarter of 2023,ApplesThere has been a significant decline, with market share falling by 5% year-on-year from 38% in the third quarter of 2022 to 31% this year. This is becauseHuaweiwithXiaomiInFlat platesThe market has seen significant growth, with the two brands together accounting for 35% of the total market share.
InFlat platesmarket,HuaweiIt has once again achieved gratifying results, ranking first among domestic brands for several consecutive quarters, ranking second. HuaweiFlat platesWith a market share of 24%, it ranked second on the list, an increase of 90% year-on-year. HuaweiFlat platesIt is in the leading position in the industry in many aspects such as technological innovation, system experience, and hardware design. HuaweiThe products are constantly upgraded and optimized to provide users with a better user experience.
HuaweiThe latest launchmatepadpro13.2Become itFlat platesA highlight of the product. ThisFlat platesIt has the characteristics of light and thin, large screen, flexible OLED screen, etc., and shows itHuaweiHardware leadership. It has an ultra-light design, weighs only 580g, and has a body thickness of only 55mm, making it the thinnest in the worldFlat platesOne. At the same time, theFlat platesEquipped with HarmonyOS4 system, it supports the new free multi-window function, bringing users a PC-like window** mutual experience. HuaweiExclusive ones were also launchedStarlight stylus, providing a professional-grade writing and drawing experience, so that users can use theFlat platesWrite, draw, annotate, and demonstrate as you like. HuaweiFlat platesWith its outstanding performance, it has won the recognition of consumers and has become a domestic productFlat platesFirst, it has demonstrated great strength.
XiaomiFlat platesThe position in the market is not prominent, mainly because of its slower update rate. Released from 2018XiaomiFlat plates4 to 2021 releaseXiaomiFlat plates5. The time span is long, resulting inXiaomiFlat platesThe market share is less obvious. However, starting in 2023,XiaomiFlat platesFinally succeeded in counterattacking. In the third quarter of this year,XiaomiFlat platesWon 11% market share, an increase of 71% year-on-year. XiaomiFlat platesMuch of the success is due to:XiaomiFlat plates6 of the rollout.
XiaomiFlat platesWith its excellent design and upgraded hardware configuration, the 6 Series has successfully counterattacked and achieved a significant market share. It adopts the unibody metal integrated body design, for:Flat platesBrings a stronger and more stable fuselage structure. The screen aspect has been fully upgraded, from 2 ...The 5K screen has been upgraded to 28K screen, the refresh rate has been increased to 144Hz, and it supports 7-speed adjustment. In terms of processors,XiaomiFlat platesThe 6 uses a Snapdragon 870 processor, and the Pro version is equipped with a Snapdragon 8 processor, which ranks first in AndroidFlat platesThe first echelon of the market. Moreover,XiaomiFlat platesThe 6 series also has a reasonable ** strategy, and the official prices are 1999 yuan and 2399 yuan, respectivelyApplesGet startedipadof** quite. XiaomiFlat platesThe Series 6 is cost-effective, attracting a large number of performance- and budget-conscious consumers, laying a solid foundation for its best-selling performance.
HuaweiwithXiaomiInTabletsThe success of the market shows domestic productionFlat platesThe product has caught upApplesipadand is increasing its market share. futureHuaweiwithXiaomiand other domesticFlat platesThe brand is expected to continue to lead the industry trend and become a brand loved by more users.
In the summary section, we can see:HuaweiwithXiaomiInTabletsThe rise of the market. HuaweiFlat platesAfter continuous innovation and upgrading, it has won the recognition of consumers with excellent technology and design, and has become domesticFlat platesFirst brand. XiaomiFlat platesThrough continuous optimization of product performance and reasonable strategy, it has successfully counterattacked and achieved a significant market share. The success of these two brands is domesticFlat platesThe embodiment of the comprehensive strength of the product also shows the recognition and support of domestic consumers for local brands. futureHuaweiwithXiaomiand other domesticFlat platesThe brand is expected to continue to grow and giveApplesand other foreign brands bring greater competitive pressure.