"Alien" was officially listed in 2021, and with the brand influence of Yuanqi Forest, it attracted widespread attention at the beginning of its listing, and quickly exceeded 1 billion in 2022.
After three years on the market, Alien has once again refreshed its record. According to Tiger Sniff, the sales of alien electrolyte water exceeded 3.5 billion yuan this year.
Refresh the record, and the sales volume in 2023 will exceed 3.5 billionAccording to the Tiger Sniff APP, as of the beginning of December, Yuanqi Forest is under the umbrellaThe annual sales of alien electrolyte water have exceeded 3.5 billion yuan, compared with 12700 million yuan, a year-on-year increase of nearly three timesThe momentum is quite rapid.
According to the data, in 2021, Yuanqi Forest officially launched the electrolyte water brand "Alien" and promoted it as an independent brand. At the end of 2022, with the enhancement of consumers' awareness of health care for body hydration and the increasing popularity of electrolyte drinking scenarios, electrolyzed water has ushered in unprecedented market opportunities.
The market share growth monitoring data released by the offline retail monitoring network "Win Now" in the first half of 2023 shows that the pattern of the electrolyte water track has been initially formed, and at present, the share of alien electrolyte water once reached 50%, leading the subdivision track.
Ranked second in the largest single product, a new engine for performance growthIn the past seven years, Yuanqi Forest has been the darling of the new consumption field, with annual sales soaring from 500 million yuan and 2 billion yuan to 7 billion yuan, creating a miracle that even investors dare not imagine. In the past two years, the growth of Yuanqi Forest has slowed down, and it is reported that it has not yet crossed the threshold of 10 billion.
In fact, the slowdown in performance growth reflects the weak growth of core products to a certain extent.
From the perspective of the product matrix of Yuanqi Forest, the growth of the core large single product sparkling water is flat and facing a defensive position, while the growth of the second and third major single product electrolyte water, iced tea and other products is more gratifying and is on the offensive.
According to industry insiders, in addition to the rising performance of Alien Electrolyte Water, Yuanqi Forest Iced Tea and Zizi Water have both achieved good market performance, with the former having sales of nearly 200 million yuan in 2023The latter's sales will also exceed 100 million yuan in 2023. Perhaps, this time across 10 billion, Yuanqi Forest will bet on this.
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