With the deepening of the integration of the world economy, the world's life style is getting closer, and the public's aesthetics have begun to converge, resulting in some similarities in the design and expression of furniture, such as the "blank art" of the East and the "minimalism" of the West, and the "picky" consumers have also begun to compare domestic furniture brands and imported brands at the same level. China's modern furniture design is facing great challenges, but also ushered in unprecedented development opportunities.
Pandan, as a domestic high-end furniture brand, is often compared with Italian high-end furniture by consumers, and its unique oriental style makes a group of consumers abandon the Italian high-end, but choose the most expensive Chinese brand Pandan. "Competing on the same stage" with Italian brands, Pandan seems to be redefining "furniture manufacturing".
Dig deep into the oriental charm in the bones to create a deep brand confidence
The simplicity of the road is an oriental philosophical attitude, and it is also the world's edge shown by the oriental style. Nowadays, oriental aesthetics has long become a well-known attitude and way of life, and it has also become a trend in the world.
The end of the world is in the East, Pandan with its own realm of design style cutting-edge concept, the abstract, simple, modest, poetic Chinese cultural elements into the furniture design, so that each piece of furniture has both the oriental style and the world design standards, but also for consumers to bring a more "Chinese aesthetics" oriental style of comfortable life. This is also an important reason why consumers believe that Pandan can compete with high-end Italian brands.
The lower reason is that Banlan has always had national self-confidence, from the beginning of its establishment in 2013, it has adhered to originality, and has never used Italian style to enhance taste, almost every one is carefully polished by the founder and designer Mr. Han Yi, it is this confidence that also makes Banlan form a brand confidence, and the style is self-contained.
Pandan classifies his design style as Chinese modern style, if you want to ask what is Chinese modern style?This is the academic direction of product design, and it is the soul of the entire brand of Pandan, she advocates the design technique of "collecting and collecting", integrating the spirit of traditional Chinese art and philosophical thinking into the appearance vocabulary of modern furniture. Pandan does not use symbolic elements to pile up to form a style, but digs deep into the oriental charm in the bones, dismantles and abstracts the oriental culture spiritually, and forms the oriental style bones into the furniture, thus constituting the ideal living realm represented by pandan.
Implement long-termism and strive to become a high-end leader
With the improvement of people's living standards and the change of consumption concepts, consumers' demand for furniture is also constantly escalating, not only to have the use of functions, but also to be beautiful, comfortable, etc., many furniture brands have entered a period of transformation, but Pandan has ushered in a new period of rapid development, 2020-2022 GMV reached 26.6 billion yuan, a contrarian growth.
Pandan, who believes that furniture should be an "original design", spends most of his energy on product design and research and development, polishing each new product with the slow work of craftsmen. The furniture design of Pandan is not "concave shape", not "publicity", more "durable" and "unique", many consumers evaluate it as "never tired of being there for a long time, happy, and the more you look at it, the better it looks".
Pandan has ultra-high requirements for quality and efficiency, so Pandan has been cultivating a highly matched custom supplier to match Pandan's BPS system goals of zero customer complaints, zero inventory and flexible manufacturing. Pandan's appearance and appearance are consistent in the fact that the visible and invisible places have been deeply polished, even the back of the furniture is still neat, exquisite and reliable craftsmanship, visual and comfortable experience is not inferior to the Italian high-end brand.
The unique design style and the pursuit of excellence in quality, so that Ban Lan in the face of users, no need to hide, dare to be transparent, is the Chinese furniture industry, including the Chinese market operating in the import brand, almost the only one publicized and not discounted brand, but also dare to provide users with a ten-year warranty, and really implemented in place.
Committed to long-termism, Banlan is in the next big game of chess, it has ultra-high requirements for the whole operation process, the most sincere attention to the user's experience, thanks to the founder's diverse background, but also formed a sales-driven design, design-led manufacturing, manufacturing empowered sales closed loop, and these indicate that Banlan is redefining the new standard of oriental furniture and furniture industry, and becoming a leader in high-end Chinese modern furniture.
Furniture is an important means to improve the living environment and enhance the quality of life, and it is also a kind of cultural work, and even a cultural form and a symbol of civilization. "From the East, China Banlan", this domestic brand is committed to becoming a representative brand of "Chinese modern furniture" in the world with the attitude of the leader of high-end Chinese modern furniture. With Chinese cultural heritage as the design inspiration and the world design standard as the product quality, Pandan Furniture not only creates a high-end Chinese modern home space with life texture and cultural spiritual aesthetics for the Chinese people, but also wants to show the "oriental style" to the world.