With the Spring Festival approaching, people's expectations for the Spring Festival Gala are also increasing day by day. As one of the important elements of the Spring Festival Gala, the design of the mascot has attracted much attention. As soon as the mascot of this year's Spring Festival Gala "Long Chenchen" was unveiled, it caused a lot of controversy. Although the design is cute, it has been criticized for being too "AI style", which is quite different from the meaning of the Spring Festival Gala.
In the past 24 years, the Spring Festival Gala mascot has been designed to correspond to the Chinese zodiac and conform to traditional Xi. Because 2024 is the Year of the Dragon, this year's mascot is named "Dragon Chenchen". It is important to note that the design of this mascot is not done by professionals, but is generated through artificial intelligence. And it is this point that has sparked discussions among netizens.
Today, with the vigorous development of the field of artificial intelligence, more and more enterprises have begun to try to apply AI technology to creation. AI software can generate drawings and text, but the results may not meet the needs and lack the inspiration and uniqueness that designers can bring. As one of the most important programs in China, the selection of mascots naturally needs to be screened by professionals. However, many people believe that the design of "Dragon Chenchen" lacks innovation and uniqueness, and is more like a product of artificial intelligence.
Netizens questioned the "AI wind" on "Long Chenchen". The rise of AI technology is worrying many fine arts graduates, as their employment prospects will also be affected once AI makes a breakthrough in the creative field. Nowadays, many enterprises are buying AI software to reduce labor costs and make profits quickly. An art graduate said that he originally earned 10,000 yuan a month, but because his boss used AI technology, he fired other employees, which increased his workload but reduced his salary.
For businesses that pursue profit maximization, AI technology is undoubtedly a means to make money quickly. However, in the eyes of art graduates, the originality and personalization that AI lacks are its irreplaceable advantages. In recent years, even the employment rate of Tsinghua Academy of Fine Arts has not been satisfactory, and many students are worried about the risk of losing their jobs after graduating after choosing art-related majors.
In general, it is true that the difficulty of employment is increasing for fine arts graduates. But that doesn't mean they should give up. Students can still be recognized if they have strong professional abilities. After graduation, not only academic performance, but also various abilities, academic backgrounds, certificates obtained, and interpersonal relationships are very important factors. Therefore, before choosing to apply for an art major, students need to carefully consider their actual situation and suitability, especially for students from ordinary families, if they do not have a strong background, even if they choose to apply for this major, their employment after graduation will not be smooth sailing.
With the rapid development of artificial intelligence technology, it is gradually penetrating the field of creation and design. AI software can learn and Xi a large amount of data and samples to generate drawings, texts, and even works such as **, but these generated products often lack inspiration and uniqueness.
Originality and uniqueness are essential for artistic creation and design. Whether a work resonates with people often depends on the creativity and individuality it contains. AI-generated works, on the other hand, can be completed quickly, but they lack real soul and depth.
Nevertheless, the application of AI technology in the field of design still has some significance. For example, in graphic design, AI software can quickly complete tedious tasks such as typesetting and pattern generation, improving work efficiency. At the same time, AI technology can also provide designers with inspiration and creativity to assist them in their creation, giving full play to the advantages of human-machine collaboration.
In practice, designers can use AI-generated works as initial drafts, and then modify and adjust them according to their own aesthetics and ideas to create works that are more in line with their own style and needs. This human-machine cooperation not only retains the creativity and uniqueness of the designer, but also gives full play to the advantages of AI technology in creation.
In addition, the application of AI technology has also brought new business opportunities to the creative industries. While AI-generated artwork may lack the unique aesthetic of a human artist, it can meet some specific needs, such as making posters, illustrations, and other simple and versatile tasks, greatly improving efficiency and reducing costs.
To sum up, the development of AI technology does bring certain employment pressure to art graduates, but at the same time, it also provides new opportunities and tools for creators and designers. The collaboration between AI and humans will lead to more innovations and breakthroughs, and designers will also need to continuously improve their creativity and professional capabilities to adapt to this rapidly changing era.
The rapid development of AI technology has brought many opportunities and challenges to all walks of life, and the field of art is also facing new situations and problems. Taking the AI-generated Spring Festival Gala mascot "Long Chenchen" as an example, although it has caused controversy, it also reflects our views and concerns about the creation and design of AI.
In this era of change and uncertainty, as art students and practitioners, we need to adapt and face challenges more actively. In addition to having solid professional ability, it is also necessary to pay attention to industry trends, actively learn Xi and master new technologies and tools to adapt to the development of the times.
At the same time, the society should also give more understanding and support to the art profession. Artistic creation and design is a unique discipline, which is not only the use of technology and skills, but also a way of expression and communication. Only by giving artists and designers more space and opportunities can they maximize their creativity and value.
Finally, there is no unified view on whether the mascot of the Spring Festival Gala "Long Chenchen" is liked by the public. This question involves differences in individual aesthetic and cultural backgrounds. Everyone is welcome to leave a message in the comment area and share their views on the mascot.