In recent years, domestic beauty brands have gradually risen, winning the attention and love of more and more consumers with excellent quality and outstanding performance. In this booming industry, as a brand focusing on the field of makeup, Berry Beauty has been deeply cultivated and constantly pursued excellence, creating one after another popular products, and has also explored a bright and smooth path in the market where strong players gather and competition is fierce.
Founded in 2014, Berry Beauty is positioned as a "professional makeup setting brand", aiming to provide consumers with one-stop makeup setting solutions. Since its establishment, Berry Beauty has successively created a variety of popular products such as backstage moisturizing setting spray and pepper powder. Among them, the backstage moisturizing setting spray has been the top seller in the makeup setting spray category for 5 consecutive years, with an average of one bottle sold every 10 seconds, and a repurchase rate of up to 35%, which is widely praised for its durability, delicacy and comfort, and has become one of the first choices for many makeup artists and consumers.
Berry Beauty Setting Family).
Behind the creation of explosive products, Berry has always adhered to high standards and rigorous attitude in product innovation and quality. Berry has always been based on the diversified makeup needs of consumers, focusing on the research and development of corresponding makeup subcategories, from makeup setting spray, loose powder to different parts of the face, eyes, eyebrows, etc., as well as a variety of personalized makeup products suitable for different skin types and different environments, after careful design and professional testing, from research and development, testing, polishing to the final product on the market, hard technology, dead details, and strive to make each product "evergreen".
The current cosmetics market environment is very different from a few years ago, not only in terms of "volume flow", but more importantly, more importantly, there is a need for more innovation in products. In recent years, it has focused on the technology creation in the field of makeup, gradually breaking through the original technical barriers of makeup products, and has developed a variety of products that exceed consumer expectations, including Asia's first 100% natural plant** transparent plant makeup setting powder, and a multi-repair care and makeup setting spray that realizes the two-in-one repair and setting of makeup.
It can be seen from this that Berry Beauty, which has taken the lead in the market, has maintained its original intention in the complex new changes and new challenges, and has continuously led and promoted the development of the domestic beauty market. In the future, we have reason to believe that Berry will continue to bring more high-quality and cost-effective makeup products to consumers with its professionalism and strength, and become a dazzling star in the domestic beauty industry.