The needs of enterprises are the starting point for improving the business environment

Mondo Social Updated on 2024-01-30

Reporter Lin Lili.

Core Reading. In order to further stimulate the vitality of business entities, the Beijing Municipal Administration for Market Regulation focuses on the needs of business entities, takes the difficulties and pain points of enterprises as the starting point for business environment reform, and serves the healthy development of enterprises in the whole cycle, the whole process and in an all-round way.

The "Opinions of the Communist Party of China on Promoting the Development and Growth of the Private Economy" issued in July this year pointed out that "accurately formulate and implement various support policies, improve policy implementation methods, strengthen policy coordination, respond to concerns and interests in a timely manner, and effectively solve practical difficulties." "The Beijing Municipal Administration for Market Regulation focuses on the needs of business entities, takes the difficulties and pain points of enterprises as the starting point for the reform of the business environment, and serves the healthy development of enterprises in the whole cycle, the whole process and in an all-round way, and constantly stimulates the vitality of the market.

Consultation in advance to achieve the "double improvement" of approval and supervision efficiency

The newly planned restaurant has already chosen a location and is planning to renovate, but it is worried that the renovation will not comply with the regulations and lead to rework, so it will be in vain. Yang Wen is preparing to open a Yunnan restaurant on Wanfeng Road in Fengtai District, Beijing, but he is not sure about the requirements for applying for a food business license.

Yang Wen came to the Fengtai District Market Supervision Bureau to consult the decoration requirements and conditions for handling the food business license. Zhang Xu, a staff member, told him: "Before the renovation, our staff can help you look at the drawings and layout, and there is no problem before starting construction." Make an appointment on the 'Beijing Municipal Administration for Market Regulation Online Government Service Platform', or make an offline appointment in the jurisdiction where the business address belongs, and relevant personnel will go to the site for guidance. Yang Wen immediately took out his mobile phone to make an online appointment, "This service is really convenient."

Three days later, Song Jing and Pei Mingwei, staff members of the Fengtai District Market Supervision Bureau, came to the restaurant. Yang Wen consulted how to choose ceiling materials and wall materials, Song Jing said: "The wall tile materials for ceilings and kitchens have no brand requirements, but they need to meet the basic requirements of smooth, flat, waterproof and easy to clean. ”

Yang Wen sighed: "From reviewing the drawings to controlling the details, from explaining the layout to investigating food safety hazards, under the guidance of the staff, I adjusted and improved in time to avoid spending money in vain." A week later, Yang Wen's restaurant completed the renovation and officially submitted the application for a food business license, which successfully passed the on-site inspection.

In order to further reduce the cost of enterprise access, the Beijing Municipal Bureau of Market Supervision implements pre-consultation services for food business licenses, and before the business entity formally submits the application for the food business license, the approval department provides guidance services according to the needs of the applicant in accordance with the wishes of the applicant, including making an appointment for drawing review, viewing the site in advance, etc. For types of services that do not require on-site guidance, such as only need to review the decoration layout drawing, the time limit for completion shall not exceed 2 working days from the date of acceptanceFor types of services that require on-site guidance, the time limit for completion shall not exceed 7 working days from the date of acceptance.

According to the relevant person in charge of the Beijing Municipal Market Supervision Bureau, the "prior consultation" has improved the one-time pass rate of food business licenses, reduced the compliance risks caused by business entities not understanding the food business license management measures, solved the violations of business entities in the supervision link due to ignorance of laws and regulations, and realized the "double improvement" of approval efficiency and regulatory efficiency. Taking Fengtai District, which took the lead in the pilot, as an example, since June 14 last year, a total of 3,663 new permit applications have been handled, and 833 consulting services have been provided, with a one-time pass rate of 768%, up from 58 before the reformThe 3% increase is significant.

"One-stop" service, integrating multiple element resources.

The accuracy of myopia optometry is related to whether consumers can get a suitable pair of glasses, and also affects the health of consumers' eyes, but the current service quality of the optometry and glasses industry is uneven. He Wei, the person in charge of Beijing Daming Glasses Co., Ltd., encountered business difficulties: "Many parents do not trust the optometry ability of optical stores, and prefer to queue up to go to a professional eye hospital to give their children optometry glasses." ”

He Wei wants to improve the quality of optometry and opticians in optical stores and public recognition, but he doesn't know where to start. In May this year, he dialed the Market Supervision Bureau of Dongcheng District, Beijing, and we have been suffering from the lack of clear and unified service standards and do not know how to improve service quality. The staff of the Dongcheng District Market Supervision Bureau had a detailed understanding of the difficulties and demands of the enterprise, and guided it to submit certification service requirements through the "Dongcheng District Quality Infrastructure One-stop Service" applet.

After receiving the demand online, the staff contacted the enterprise as soon as possible, and after understanding the situation of the enterprise, they introduced the inquiry method of the certification body, the concept and process of service certification, and the industry standard "Certification Rules for the Prevention and Control of Myopia in Children and Adolescents" involved in the certification, etc., to guide the enterprise to improve the service process by benchmarking. The third-party service certification body conducts research, evaluation and on-site inspection of Daming Glasses' service personnel, service places, service facilities, health management services for myopia prevention and control, service implementation and service quality evaluation. Daming Glasses completed the process reengineering in accordance with the guidance and obtained the first batch of myopia prevention and control service certification for children and adolescents in Beijing.

After obtaining the certification, it has been trusted and recognized by more consumers. On June 6, we passed the certification of myopia prevention and control services for children and adolescents, and sold nearly 1,600 pairs of glasses in the first month after that, an increase of about 58% year-on-year, and the sales amount increased by 64% year-on-year. He Wei said.

The "one-stop" service of quality infrastructure is an organic integration of measurement, standards, certification and accreditation, inspection and testing and other element resources, through systematic integration and one-stop processing, for enterprises, industries, regions, especially small and medium-sized enterprises, to provide the whole chain, all-round, the whole process of quality infrastructure comprehensive services.

In February this year, the Communist Party of China issued the "Outline for the Construction of a Quality Power", which put the "one-stop" service for the quality upgrading of industrial clusters and industrial chains in an important position. The basic services provided by the "one-stop" service platform of quality infrastructure of Beijing Municipal Market Supervision Bureau include measurement services, standard services, inspection and testing services, certification services, and quality management services, as well as brand cultivation services, intellectual property services, policy consulting services, industrial chain services and other expansion services. Up to now, Beijing has built 23 "one-stop" pilot platforms for quality infrastructure, serving 1,864 enterprises in 2023, with a total of more than 6,000 service enterprises.

"One license for investment" to facilitate cross-regional bidding.

In the past, whenever I participated in ** procurement, it was a hassle to first think of applying for a CA (e-commerce certification center) certificate. Li Fei, the manager of a paper industry in Dongguan City, Guangdong Province, said, "If we want to participate in cross-regional bidding, we also need to handle a number of local CA certificates, although each certificate is only two or three hundred yuan, but it is also a lot of expenses to do a few in a row." Moreover, various processes often require a lot of manpower and material resources, and if they are not done in time, they will miss market opportunities. ”

After using the electronic business license to participate in the procurement business of Beijing**, Li Fei changed her opinion. Li Fei learned through the "Beijing Zone" of the electronic business license applet that she can use the electronic business license to directly participate in ** procurement in Beijing. She used the electronic business license to complete the whole process of cross-regional electronic bidding such as registration, electronic signature, document encryption and decryption.

It is really convenient to use the electronic business license to handle the bidding, and the whole process is handled online, which is very worry-free and smooth, and it also saves a lot of expenses. Li Fei said, "This greatly improves the convenience and transaction efficiency of enterprises to participate in procurement, provides convenience for enterprises to operate across regions, and reduces the cost of the system." ”

This year, Beijing has built a provincial-level procurement electronic trading platform that supports the electronic business license "one-license investment", and realizes the "online office, cross-provincial communication, no media, and zero cost" for procurement bidding. Since the beginning of this year, a total of 8,993 enterprises have used electronic business licenses to carry out more than 50,000 procurement operations.

In recent years, the Beijing Municipal Bureau of Market Supervision has vigorously promoted the cross-departmental and cross-regional application of electronic business licenses, and now Beijing has generated electronic business licenses for more than 250 million stock business entities, and the legal representative (person in charge) of the business entity can be applied at any time through WeChat, Alipay "electronic business license" applet, and can be subauthorized to those who need to use the electronic business license. At present, more than 1.89 million business entities have applied electronic business licenses, accounting for more than seventy percent of the existing business entities, and more than eighty percent of the new business entities have applied electronic business licenses this year, and the cumulative number of applications of electronic business licenses in Beijing has exceeded 1400 million times.

People** December 21, 2023 12th edition).

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