Online article of listed companies in China.
1. Company profile
Jiangsu Dongfang Sitong Technology Co., Ltd. (hereinafter referred to as "Dongfang Sitong" or the company) is mainly engaged in the research and development, production and sales of industrial control power supplies, and its main products include AC power supply equipment, DC power supply equipment and other products and services. The company's main products realize high-precision, high-efficiency, energy-saving and environmentally friendly thermal field control in downstream crystal growth, vapor deposition, powder sintering, vacuum smelting, heat treatment and other application scenarios through power electronics technology, and have gradually expanded to the plasma process control that realizes precise adjustment by controlling the energy, temperature, composition and motion of plasma, and the downstream application industries cover photovoltaics, rare earth materials, electronic materials, heat-resistant materials, metal processing, etc.
Dongfang Sitong is a national high-tech enterprise, a provincial "specialized, special and new" small and medium-sized enterprise, with Jiangsu Provincial Technology Center and Jiangsu Engineering Technology Research Center, which has undertaken the industrialization of high-efficiency and energy-saving solar photovoltaic cell single crystal furnace switching power supply, the industrialization of high-efficiency and energy-saving sapphire single crystal furnace DC switching power supply and other national torch plan scientific research projects. Focusing on the development direction of high-precision and large-scale power control, efficient conversion, and reducing interference to the power grid, the company has formed a core technology system composed of a number of patented technologies and non-patented technologies in the software design, hardware design and system design of industrial control power supply. The company has established cooperative relations with many customers such as Jingyuntong, GCL Technology, Pinao Technology, Aivac Vacuum, Jingsheng Electromechanical, South Korea S-Tech, North Huachuang and so on.
Second, the industry prospects
According to the "Industrial Classification of the National Economy" (GB T4754-2017), the company's industry is "C382 power transmission, distribution and control equipment manufacturing" under the category of "C38 electrical machinery and equipment manufacturing". According to the technical characteristics of the company's business, it is subdivided into power electronic equipment manufacturing industry.
In recent years, the domestic photovoltaic, rare earth materials, electronic materials and other emerging industries have developed rapidly, the entry threshold of the above-mentioned emerging industries and the industry concentration is high, and the production methods of high precision and high automation are widely used, which put forward stricter requirements for the stability, adjustment accuracy, controllable range and other indicators of industrial control power products, so that the market demand for high-quality industrial control power supply continues to expand.
In addition, the industrial control power supply will also conform to the trend of digitalization, and the control mode of mainstream products will develop from analog and digital combination to full digital, and gradually develop in the direction of modularization, intelligence and programmability, and can use communication modules to access the network to achieve remote diagnosis and system collaboration.
In the process of the development of emerging industries, imported industrial control power products in the delivery cycle, procurement costs and chain security and other aspects of more and more difficult to meet the needs of downstream enterprises, domestic industrial control power supply with continuous technical incentives, the enhancement of the overall domestic industrial supporting capacity, the in-depth understanding of downstream application fields and close service, competitive cost and delivery cycle will gradually break the monopoly of imported power supply, to achieve domestic substitution.
The downstream applications of power electronics technology are very extensive, whether it is for the transformation of traditional industries such as electric power, machinery, transportation, and light textiles, or for the promotion of strategic emerging industries such as aerospace, communications, electric vehicles, and new energy, as well as the efficient use of energy. After forming an advantage in a single market segment, the leading enterprises of industrial control power supply will gradually establish a generalized technology platform and extend it to other market segments to form a platform development trend.
3. Industry policy
The development of the industrial control power supply industry is mainly affected by the national industrial revitalization plan, intelligent manufacturing, new energy, energy conservation and emission reduction policies, mainly including:
The company's downstream involved photovoltaic, rare earth materials, electronic materials and other industries are the country's long-term focus on encouraging the development of industries, and the stable support at the policy level is conducive to the orderly and healthy development of the industry and downstream industries, and also provides a good policy environment for the company's business development.
Fourth, industry competition
The high-end market of domestic industrial control power supply is still mainly controlled by overseas manufacturers such as AE in the United States, Inductotherm in the United States, and TRUMPF in Germany, and overseas leading enterprises have accumulated deep accumulation in the field of industrial control power supply, with comprehensive product coverage, which can provide standardized or customized products for machinery manufacturing, semiconductor, photovoltaic, medical and other industries, and can form an overall solution with its own sensor and other product portfolios.
On the whole, the domestic industrial control power supply technology is in the stage of following the research and development and gradually catching up with the international advanced level. Driven by the development of downstream industries, some domestic enterprises such as Yingjie Electric and Dongfang Sitong have been able to meet the supporting needs of downstream equipment and gradually replace imported products through continuous R&D and product iteration. The domestic leading industrial control power supply enterprises have formed differentiated competitive advantages in their respective market segments, and gradually use the general power electronics technology platform for epitaxial expansion.
The comparison between the company and comparable companies in the same industry is as follows:
Fifth, the core competitiveness
1) R&D and technical advantages.
After more than 20 years of intensive cultivation in the field of industrial control power supply, the company has developed into a national high-tech enterprise and a national "specialized, special and new little giant" enterprise, forming a technology platform advantage with the company's own characteristics. Relying on the company's core technology system and technology development platform, the company has launched a series of AC and DC power supply equipment products, with product specifications and application fields continuously enriched and product performance continuously improved, so that the company can quickly respond to the iterative needs of downstream customers for new products, new technologies and new processes, and provide timely matches with their needs.
With technology and customized solutions, to win the first-mover advantage.
2) Brand and customer advantages.
With the advantages of deep technology and process accumulation, excellent quality control, and rapid service response, the company has accumulated a good brand influence in the downstream application industry, and has established stable cooperative relations with leading enterprises in the downstream industry.
3) Product quality advantages.
The performance level of the company's medium and high frequency induction power supply, voltage regulating power supply, crystal growth DC power supply and other products has reached the advanced level in China's industry, and there is no difference with the main performance indicators of similar products of Yingjie Electric, a listed company in the same industry. The company has established a complete whole-process product quality control system, and has passed ISO9001:2015 and other quality control system certifications.
4) Advantages of accumulation of experience in downstream industries.
The company continues to focus on photovoltaic, rare earth materials, electronic materials, heat-resistant materials, metal processing and other industries, and has formed a rich downstream process accumulation over the years, which can provide customers with targeted product design and implementation services.
5) Customer service advantage.
After years of accumulation, the company has formed a complete service system including market information collection, sales service, product design, manufacturing and after-sales service. Compared with international competitors, the company can respond to customer needs more quickly, provide customers with economical and convenient technical support and maintenance solutions, quickly respond to customer needs at all times across the country, and arrive at the scene to troubleshoot and solve problems in the first time.
Sixth, the situation of public opinion
Recent hot articles on public opinion:
Negative public opinion is mainly focused on:
The family-owned subsidiaries of Dongfang Sitong are all losing money, the customers are concentrated, and the quality of the business is worrying.