On December 18, 2023, the year-end business meeting of Lancer, a natural makeup brand under Wanbang Group, and the tasting meeting of new products of the "Natural Rubbing" series were held in Guangzhou DoubleTree Hotel. The conference invited partners and businessmen from all over the country to gather together to jointly develop the future development direction of the brand, and to communicate and commend the outstanding businessmen in the market in 2023.
With the theme of "Nature Unlimited", the conference site was arranged like a natural garden, full of green plants and flowers, making people feel like they were in nature. When you walk into the venue, you can feel the fresh air and warm atmosphere, which makes people feel happy. The Lancer logo and slogan were hung on the backdrop of the conference, highlighting the brand's personality and philosophy. In between the meetings, the businessmen had the opportunity to enter the natural garden and feel the beauty of rubbing.
At the beginning of the meeting, the company's leaders delivered an important speech, in which they emphasized the importance of the future development of the brand and expressed their gratitude to the businessmen for their efforts and contributions in this year. At the same time, they also put forward a series of suggestions and measures on the problems and challenges in brand development, providing more ideas and solutions for the best businessmen.
Zhou Yunjin, general manager of the Lancer brand, said that the next Lancer brandWe will continue to stick to and take root in the CS channelContinue to adjust the product line, further improve and implement the good situation of exclusive supply of offline products;Increase investment in R&D, launch distinctive and irreplaceable "explosive products", and enhance multi-form, high-quality, and high-level market investment to improve service quality and meet the ever-changing market-oriented needs.
Mia, Head of Lancer Brands, saidWhat Lancer wants to pursue, what he has been insisting on for more than ten years, is not just a popular product, but a long-term reputation, and it is necessary to polish the temporary differentiation into a "lifetime differentiation". In the future, Lancer will continue to consolidate the hard power of products as the cornerstone, and give full play to the advantages of Wanbang and Wanhong deep chainImplement more powerful online and offline communication strategies to empower CS sales and boost results.
Subsequently, Gao Jian, marketing director of Lancer, made a speechHe shared in detail the marketing strategy and planning of the 2024 Lancer brand, and said that in the future, he will promote the stable and efficient development of channel sales through a series of measures such as channel product strategy adjustment and the creation of four major theme activities throughout the year.
Hu Lining, sales director of Lancer, said:"In the past year, Lancer has stopped falling and rising and has grown sharply against the trend, which fully reflects the deep strength of Wanbang Group as a veteran cosmetics company and the 17 years of market precipitation of Lancer brand. In 2024, Lancer will stick to the brand line, adjust the strategy of explosive products, increase the density of outlets, and increase market services."
Mr. Yang Ligang, deputy director of the Lancer Art Education Department, surrounded the next oneIn 2024, the marketing work of the Lancer Training Department was shared, and next, he will carry out market work around the three advantages of "innovative training model", "emphasis on practical operation and light theory" and "strong faculty".
Mr. Wang Qiang, the trainer of the Lancer Brand Art Education DepartmentThe "rubbing series" was introduced in detail, so that everyone could further understand the core selling points and makeup tutorials of each product, create an on-site teaching demonstration model, and empower terminal sales.
Mr. Gu Zheng, brand promotion manager of Lancer, saidThe linkage activity is an important part of the brand support terminal sales work, the teacher dismantled the joint activity links and steps in detail on the spot, and effectively cooperated with the best stores to promote the sale of Lancer!
At the end of the meeting, Zhou Zhaoyang, chairman of Wanbang Group, brought us a summary of the meeting. He mentionedBacked by the real industrial group enterprise "Wanbang Group", Lancer must know how to be brave in innovation, dare to be the first, pursue excellence, and always adhere to the truly responsible Lancer brand, in order to live up to the trust of market partners and the expectations of consumers. In the future, let us continue to work hard to create a more brilliant tomorrow!
The enthusiastic sharing of the leaders made the top businessmen full of confidence in the future development of the brand, and also strengthened their determination to cooperate with the brand. And on the problems and challenges of brand development, we have actively communicated and provided more ideas and solutions for the future of the Lancer brand.
In addition to the wonderful content sharing, this conference is also a tasting meeting of new products. Lancer has launched a new series of "Natural Rubbing" series developed in cooperation with De Baschmakoff, a senior design and research institute in France, which interprets the brand's value concept of "Rubbing Natural Beauty". At the tasting meeting, the participants spoke highly of the new products, believing that their novel design and excellent quality can visually seize the minds of consumers and form the emotional appeal of the product.
During the period, the company also commended a group of outstanding businessmen and teams in this year, which is not only a recognition of their efforts and contributions in this year, but also an encouragement and support for their future development!
The launch of the "Natural Rubbing" series not only conforms to the aesthetic concept of young consumer groups, but also further strengthens the market impression of brand positioning "natural makeup", and successfully enhances the high-end brand tonality of Lancer. As a product-first makeup brand, Lancer is also about to celebrate its 18th anniversary. In the future, the brand will always maintain a keen insight, and actively innovate in trends and marketing, and continue to help new products detonate the market.
Finally, I would like to congratulate the natural makeup brand Lancer for its complete success at the year-end business meeting and the "Natural Rubbing" series of new product tastingsThe successful holding of this conference not only strengthened the cooperative relationship between Lancer and the best businessmen, but also injected new impetus into the future development of the brand. Standing at the new starting point of the 18th anniversary, in the future, Lancer will continue to make breakthroughs in innovation and quality, bring more high-quality products and services to consumers, and move forward steadily in the storm of the cosmetics market.