On December 7, the 2023 (20th) China Internet of Things Industry Conference and Brand Event (hereinafter referred to as the HC Internet of Things Brand Event) hosted by HC Internet of Things, HC Security Network, and HC Electronic Network was held in Hangzhou. With the theme of "Intelligent Transformation and Reconstruction, Creating the Future", the conference reshapes thinking with the power of intelligent manufacturing, leads the development with innovative actions, brings together 600+ enterprise representatives from the upstream and downstream of the Internet of Things industry, and invites 10+ authoritative experts to jointly promote the vigorous vitality of China's Internet of Things industry.
FigThe scene of the conference.
At present, the digital economy is booming, the intelligent IoT industry is growing strongly, AI large models are gradually being implemented, and the Internet of Things industry is ushering in a leapfrog upgrade. The conference focused on hot topics such as "AI model, ALOT, smart office, smart home, machine vision, and smart retail", shared the cutting-edge ecological achievements of the industry, and worked together to explore a new paradigm for the development and transformation of intelligent IoT.
At the conference site, Guo Xiaohuan, Operations Director of HC Industry Company, shared a keynote speech on "Reconstructing Cognition, Reshaping Value", starting from the idea of "reconstruction", focusing on the analysis of business content, business scenarios, business flow, and business assistance, so that the participants re-realized the importance and necessity of brand operation and brand upgrading, and summarized and reported the innovation and future evolution of HC all the way to help brand building in 2023.
FigGuo Xiaohuan, Director of Operations of HC Industry Company.
The following is the core content of the speech compiled by HC Internet of Things:
First of all, Guo Xiaohuan, director of operations of HC Industry Company, introduced it in the form of humorous "chatgpt" questioning and dialogue. "ChatGPT" elaborated on the significance of the conference with the theme of "Intelligent Change Reconstruction, Creating the Future" - leading industry trends, promoting innovation and cooperation, accelerating industrial upgrading, enhancing the competitiveness of enterprises, and promoting excellent cases and solutions. At the same time, the conference will focus on the policies and regulations of the Internet of Things, technological development and trends, application scenarios, transformation and upgrading, privacy protection, and other main contents.
After asking "chatgpt" "what refactoring happened in 2023?".During the Q&A dialogue, "chatgpt" responded: The global economic pattern has been adjusted, the digital transformation has accelerated, the green, low-carbon and sustainable development has become more and more obvious, and the industrial chain has been reconstructed, driven by scientific and technological innovation, consumer demand changes, and policy environment changes.
For the answer of "chatgpt", Guo Xiaohuan is very recognized. She said: Today's report is inspired by "ChatGPT", and the speech will focus on "what cognition needs to be reconstructed?".What is the direction of reinvention?How is HC re-carving itself?"Three major questions unfold:
At present, in the era of stock competition, the market growth rate is slowing down, user needs are gradually diversifying, and the development path is very discontinuous and uncertain. Even so, it doesn't mean that there are no opportunities in the stock era, we need to find new ways in the old things, and know how to use more efficient tools to stand out. Guo Xiaohuan mentioned that it is always painful to seek new methods and self-carving, but in the end, it is necessary to persevere, because the business environment is changing rapidly, and if you don't move forward, you will be eliminated.
HC has been deeply involved in the B2B field for 31 years, and will continue to do B2B things vertically in the industry in the future, constantly find new ways from the past accumulation, reconstruct and innovate new paths for brand operation, and help enterprises carry out more efficient brand promotion and attract customers.
2023 is a year for HC people to overcome obstacles and run hard, and HC has carried out a series of reconstructed business cognitions: shaping the brand from the business content;Create products from the business scene;Achieve marketing from business traffic;Gather talents from management assistance.
We found that all brands are looking for solutions in "people, goods, and places", which is different from the previous era when people are looking for "all", and now it is the era of "all" looking for people. In the era of active big data algorithms, the combination of content & brand can often stand out, quickly win more high-quality traffic, accurately deliver to specific users and audience groups, capture the attention of the audience, further meet brand building and customer needs, and achieve a win-win situation.
Because of attention, so see. The output of content is inseparable from the concerns of buyers and users. Standing on the cusp of the short boom, HC always starts from the perspective of users, cooperates with the marketing concept of "people, goods and yards", manages brands with content, manages products with scenes, and continuously outputs products with "emotional value", so as to further empower customers' brand upgrading and value remodeling.
Take HC's special [HC Factory Exploration] and [HC Factory Broadcast] as an example: HC Factory Exploration is close to the needs of buyers and sellers, and highlights brands and products with short ** with more emotional value and deepening scene experience;At the same time, HC creates a "factory broadcast" scene, tells the story of Chinese brands with the help of HC's live broadcast platform, allows customers to see Made in China from the source, uses factory scenes to mobilize customer emotions, shortens the distance between customers and brands, and achieves the effect of "paying for the scene and repurchasing for emotions", helping enterprises enhance brand potential and business leads.
Guo Xiaohuan specifically mentioned: The essence of all business is traffic!We should try our best to capture all online and offline traffic and empower our business. The essence of [HC Factory Exploration] [HC Factory Broadcast] is to break through the online and offline traffic barriers, so that the scene and the product can be combined, so that everyone can find the products and enterprises he needs more accurately.
Looking back on the past and looking forward to the future. In order to better serve enterprises and brands, according to market development needs and market development trends, Guo Xiaohuan started from HC's existing product panorama and annual business activities, and revealed the plan and trend of HC IoT in 2024 for the participants.
First, in the next 3 to 5 years, HC will focus on the HC resource network product matrix, covering products such as Yizhaotong, excellent enterprise simulcasting, Hui Acquisition, short **, live broadcast, digital promotion, etc., to continue to create a full range of services, to deepen data, content, clues, and empower partners.
Second, in 2024, the HC brand tour will continue to be held, with a network layout across the country, which will help B-end enterprises open up local channels in multiple cities, achieve efficient brand reach, and bring new business increments.
Third, HC announced its plan to go overseas to open up its overseas business territory. In 2024, HC will lead partners from "bringing in" to "going out", connecting online and offline, exploring new cross-border markets, and helping domestic intelligent IoT enterprises in marketing forms such as "10,000 Candidates Festival" to explore new overseas opportunities, promote more efficient business, and bring Chinese products to the world.
In 2024, HC will continue to optimize its fist products, integrate the efforts of multiple parties to achieve brand packaging, advertising design, and matchmaking, use the new five major matrices, link upstream and downstream partners externally, and integrate cross-border resources to empower the development of the industry, so as to help enterprises promote their brands and attract customers more efficiently.
Born from roots, grown from potential. On the path of exploration of reconstruction and innovation again and again, HC Internet of Things looks forward to working together with ecological partners to create and jointly realize "rooted in China and growing abroad", reshaping thinking with intelligent manufacturing power, and leading development with innovation.