On December 14, the 2023 China Design and Artificial Intelligence Liangzhu Summit was held at the Liangzhu Campus of the China Academy of Art. Nearly 150 scholars, experts and guests from 8 countries and regions at home and abroad gathered in Liangzhu to focus on the theme of "Design Leadership in the AIGC Era", taking the dialogue between Chinese design and artificial intelligence as a clue, and conducting positive and beneficial discussions from art, design, management, intelligence, manufacturing and other related fields, so as to promote the integration and application innovation of culture and technology, and help the collaborative innovation and development of Chinese design and artificial intelligence.
Jin Yibin, Secretary of the Party Committee of China Academy of Art, delivered an opening speechJin Yibin said that it is of great significance to hold the 2023 China Design and Artificial Intelligence Liangzhu Summit in the empirical holy land of China's 5,000-year-old civilization history and the gathering place of leading enterprises in the mathematical economy. He pointed out that AI is reshaping our culture, aesthetics, ethics and self-perception, reshaping the boundaries and definition of design. Design is a way of thinking, an expression of culture and values, the development of AIGC technology gives us the opportunity to rethink the nature and purpose of design, to think about the possibilities of technology and philosophy, we need to maintain the core value of design: to promote the sustainable development of the industry with innovation, to maintain the spirit of curiosity and skepticism, and to constantly explore new applications of artificial intelligence in design.
He said that the China Academy of Art attaches great importance to the top experts, scholars and industrial elites at home and abroad, and works together with the artists and designers of the China Academy of Art to constantly explore new research fields and communication methods, discover more infinite possibilities, and explore the innovative application of design and artificial intelligence in related fields, which is the mission of China Academy of Art to cultivate first-class talents and build a first-class institution. At the Economic Work Conference, the general secretary proposed to lead the construction of a modern industrial system with scientific and technological innovation, "to lead the construction of a modern industrial system with scientific and technological innovation, and to promote industrial innovation with scientific and technological innovation, especially to subvert technology and cutting-edge technology to give birth to new industries, new models, new kinetic energy, and develop new quality productivity", generative artificial intelligence, is today's new quality productivity. We should continue to conduct in-depth research to help high-quality economic development. We have a long way to go in this regard.
Dai Li, the second-level inspector of Zhejiang Association for Science and Technology, delivered a speech
Dai Li said that the 2023 China Design and Artificial Intelligence Liangzhu Summit is an academic event for scientists, artists, designers and engineers to integrate and innovate across borders. **The general secretary pointed out that digital technology is being fully integrated into all fields and processes of human economic, political, cultural, social and ecological civilization construction with new ideas, new formats and new models. He pointed out that artificial intelligence, large models, and AI-generated content are quietly leading to a profound change that will reshape and even subvert the way digital content is produced and consumed. Zhejiang Association for Science and Technology shoulders the responsibility of serving scientific and technological workers and innovation-driven development, continues to pay attention to the cross-border exchanges between scientists and humanities scholars, plans and carries out various activities such as dialogue between scientists and artists, asks questions about science in the form of art, interprets art from the perspective of science, and has had a huge international and domestic impact in the field of science communication. He hopes that the summit can become a milestone in the academic community, effectively promote the integration, application and innovation of culture and technology, actively contribute to the collaborative innovation and development of design and artificial intelligence in China, and empower Zhejiang's high-quality development and construction of a common prosperity demonstration zone with science and technology.
Liu Ning, President of China Industrial Design Association and Vice Chairman of the National Design Professional Degree Graduate Education Committee, delivered a speech
Liu Ning pointed out that in the face of the ever-changing scientific and technological revolution and industrial transformation, the new industrialization represented by artificial intelligence, digital, information, green new energy, and industrial Internet is drastically changing this era. Today, in Liangzhu, a design mecca where ancient and modern civilizations meet, the theme of "intelligence and design" is of far-reaching significance. He said that the main design forces represented by the design community, enterprises and design companies have been actively exploring how to build a harmonious and symbiotic coexistence between people and society, people and nature, and people and digital space under the historical background of technological, social and cultural evolution. To this end, we propose four design innovation directions and fields for the digital intelligence era, namely: intelligent products, intelligent design, intelligent manufacturing, and intelligent survival. He said that the industrial design of the new era is working hard to build the foundation of a new industrial civilization, which is also the specific practice and action of our implementation of the global civilization initiative proposed by the first and the promotion of the spirit of exchanges and mutual learning between civilizations.
Han Xu, Vice President of China Academy of Art, delivered a speech on the establishment of Liangzhu Think Tank for China Design and Artificial Intelligence
Han Xu welcomed the guests to witness the launch and establishment of the "Liangzhu Think Tank on Chinese Design and Artificial Intelligence". He pointed out that with the integration and development of a new generation of digital technology, AI technologies represented by machine learning Xi, ChatGPT, digital human, etc., have posed huge challenges to the design field, and will reshape or even subvert traditional design models. Industrial design requires a deep understanding of technology, we cannot be separated from technology, we must embrace technology, but also reflect on technology. Therefore, the forum on design and artificial intelligence in China has a certain sense of mission in itself. He said that the China Academy of Art has a strong humanistic character, and the establishment of Chinese design and artificial intelligence is to carefully balance Chinese philosophical speculation and technical ethics. He hopes that AI engineers, artists, and designers will work together to explore and redefine the future world of people and technology, and how people will survive in the future world.
Dai Li, vice chairman of Zhejiang Association for Science and Technology, awarded the plaque to the Liangzhu Think Tank of China Design and Artificial Intelligence, witnessed by Han Xu, vice president of China Academy of Art, and Wu Yichen, vice president of the School of Industrial Design
Liu Zheng, Secretary of the Party Committee of the School of Industrial Design, and Tan Wei, Deputy Director of the Personnel Department of the China Academy of Art, jointly presented Liu Ning and Fang Hai with the appointment certificate of visiting professors of the China Academy of Art
Wang Yun, Dean of the School of Industrial Design of the China Academy of Art, presided over the 2023 China Design and Artificial Intelligence Liangzhu Summit
The summit was divided into four halves, which were respectively chaired by the Dean of the School of Industrial Design of the China Academy of Art, the director of the "Philosophy and Social Science Laboratory of the Ministry of Education - the Cultural and Creative Design Intelligent Manufacturing Laboratory of the China Academy of Art", Wang Yun, the chief expert of the major national social science ** art project, Zhao Chao, the secretary-general of the Design Teaching Steering Committee of the Ministry of Education, and the deputy dean of the Academy of Arts and Design of Tsinghua University, Luo Shijian, a professor of the School of Computer Science of Zhejiang University, and the chief expert of the national social science ** major project. Zhang Li, professor and deputy dean of the School of Art and Design of Guangdong University of Technology, presided over the meeting. The guests gave keynote speeches from different perspectives on the theme of "AI and Design".
Jianwei Zhang, a foreign academician of the Chinese Academy of Engineering and an academician of the German National Academy of Engineering, gave a speech entitled "Keynote speech on "Multimodal Artificial Intelligence and Future Design".
Jianwei Zhang pointed out that by summarizing the era of multimodal AI, the potential and challenges of artificial intelligence, the characteristics and power of intelligent design, and expounding the experimental cases of international cross-collaborative research, the future design paradigm and method research is prospected.
Changjiang Scholar of the Ministry of EducationSun Zhouxing, Distinguished Professor and Professor of China Academy of ArtDelivered a keynote speech entitled "The Design Dimension of Digital Existence".
Sun Zhouxing believes that under the new technology situation of universal algorithms and universal intelligence, contemporary design has accelerated the completion of digital transformation and has become the main component of digital existenceOn the other hand, in the duality of embodied and digital existence in the technological life world, design has to assert and maintain its own artistry, and assume responsibility for future people and future civilization together with art. In this sense, we need the design dimension of digital existence.
In order to create an academic exchange platform with important industry influence, the "Liangzhu Think Tank of China Design and Artificial Intelligence" was jointly initiated by the School of Industrial Design of China Academy of Art, the Laboratory of Philosophy and Social Sciences of the Ministry of Education, the Cultural and Creative Design Intelligent Manufacturing Laboratory of China Academy of Art, the Zhejiang Artificial Intelligence Society, and the Intelligent Education Research Center of Zhejiang University.
Roundtable on "AI and Design Thinking Perspectives - Technology and Ethics".
Subsequently, Han Ting, a distinguished professor of the "Changjiang Scholars Award Program" of the Ministry of Education, a member of the National Steering Committee for Graduate Education in Design Majors, a member of the Industrial Design Teaching Guidance Subcommittee of the Ministry of Education, and a professor of the School of Design of Shanghai Jiao Tong University, presided over the first roundtable. Hu Fei, Dean of the School of Design and Innovation of Tongji University, made an exchange and speech on "AI and Design Thinking Prospect - Technology and Ethics".
Qin Jingyan, Changjiang Scholar Distinguished Professor of the Ministry of Education and Deputy Dean of the School of Intelligent Science and Technology of University of Science and Technology Beijing, delivered a speech
Qin Jingyan pointed out that the deep relationship between technology and ethics has now risen to the question of how to coexist between natural ecological civilization and digital ecological civilization, and we need to consider what is the value and significance of balancing the purpose of human existence. Technology should think about the ultimate value, goal and meaning of human survival from the aspects of ethics and aesthetic awareness, so as to truly achieve a beautiful, healthy and sustainable future.
Wu Jiyi, member of the Standing Committee of Zhejiang Association for Science and Technology, vice chairman and secretary general of Zhejiang Artificial Intelligence Society, and postdoctoral senior engineer, delivered a speech
Starting from the nature of technology, the changes brought about by artificial intelligence, and the relationship between AI and design, Wu Jiyi believes that there is a contradiction between AI development and ethics. In the long run, a series of problems arising from AI and ethics can be gradually solved, and eventually human society will be brought to a new state of balance, new synergy and harmony.
Hu Fei, Dean of the School of Design and Innovation of Tongji University, delivered a speech
Hu Fei believes that designers are not entirely technical optimists, but sensitive to technology. When the consumer or user participates in the determination of the overall goal, there are some conflicts that arise on a single value judgment. The designer cannot make the final value judgment and decision, he is better at integrating multiple value judgments from a broader perspective, to break the diversity of options with a single value judgment.
Han Ting, Distinguished Professor of the Changjiang Scholars Program of the Ministry of Education, member of the National Steering Committee for Graduate Education in Design, member of the Industrial Design Teaching Guidance Subcommittee of the Ministry of Education, and professor of the School of Design of Shanghai Jiao Tong University, presided over the roundtable and summarized
Han Ting believes that AI has a lot of value ethics, thinking background, and meaning, and needs to think about the relationship between humans and machines, the relationship between artificial intelligence and human intelligence, and the relationship between HI and AI.
Secretary-General of the Design Teaching Steering Committee of the Ministry of Education, Vice Dean of the Academy of Arts and Design, Tsinghua UniversityZhao Chao presided over the second academic seminar
Wu Guoping, Chief Expert of Huawei's Device BG Industrial Design Department and Head of Smart Mobility DesignHe gave a keynote speech entitled "Thinking and Practice of Automotive Design Aesthetics in the Intelligent Digital Era".
Based on years of experience in consumer electronics design, Wu Guoping pointed out that wisdom is the main feature of smart cars in the future. Intelligent cockpit and autonomous driving are the key to smart mobility products. He said that art should be pluralistic and prosperous, and it is necessary to think about the sense of life of intelligence, and the state of intelligence is finally close to life, giving emotion to technology.
Deputy Director of the Design Discipline Steering Committee of the Ministry of Education, Dean of the School of Design, ** Academy of Fine ArtsSong Xiewei delivered a keynote speech entitled "Towards Synthetic Nature: Discipline Integration and Design Innovation in the Intelligent Era".
Song Xiewei pointed out that in the context of the rapid development of China's digital technology and digital economy in the new era, the design discipline should closely follow the national strategy and accelerate the integration of disciplines, and introduced the boundary, scope and method of design under interdisciplinarity. At the same time, from the historical perspective of the development of the discipline, he said that design has shifted from commercial expansion to a wider social field, and the systematization and complexity of social innovation design, service design, and system design are leading the development of design thinking.
Iuliia Domakhina, Deputy Dean of the Central Data Institute of the Russian National Research Technical University, and Evgeniy Korzhov, Head of the Department of Computer-Aided and Engineering Design of the Faculty of Information Technology and Computer ScienceEntitled "."alibaba’s"Philosophy in e-Learning".Iuliia Domakhina and Evgeniy Korzhov combine "Alibaba's" philosophy of change in the field of electronics Xi with Industry 50 contrasted the development prospects, pointing out that the philosophy of e-learning Xi is globally connected and inclusive. Building on the lessons learned from Russia's adaptation of classical education models to the digital age, he identified seven key principles that drive the development of e-Xi, examined the role of digital infrastructure, financial inclusion, innovation ecosystems and global expansion in reshaping education, and said that the convergence of Xi a learner-centric approach and entrepreneurship further highlights people-centred values and advanced technology.
Roundtable on "AI and Design Thinking Perspectives - Life and Production".Wu Xiaohua, professor of China Academy of Art, presided over the second round table, Dong Zhanjun, member of the Steering Committee of Art Theory Teaching in Colleges and Universities of the Ministry of Education, deputy secretary of the Party Committee and dean of Shandong Institute of Arts and Crafts, Xue Wenkai, professor of Lu Xun Academy of Fine Arts, and Zhu Yongding, co-CEO of Ningbo Fangtai Kitchenware, made exchange speeches on the theme of "AI and Design Thinking Prospect - Life and Production".
He is a member of the Steering Committee for the Teaching of Art Theory in Colleges and Universities of the Ministry of Education, and the Deputy Secretary of the Party Committee and Dean of Shandong Institute of Arts and CraftsDong Zhanjun spokeDong Zhanjun believes that it is necessary to pay attention to the intelligence of design methods, and the result of design is intelligent products. In addition, in addition to the attention of the design community, the industry or the technical level, the sociological community should pay more attention to the series of problems brought by artificial intelligence to human life, which is a problem that needs to be solved in the future of human society.
Xue Wenkai, a professor at Lu Xun Academy of Fine Arts, delivered a speechXue Wenkai believes that experimental teaching must face the AI era, and basic teaching must adhere to the connotation construction of culture. At the same time, we should strengthen the cultivation of practical ability, including the cultivation of cross-border innovative thinking and the application of high and new technology, and use high and new technology to improve the training of basic teaching.
Zhu Yongding, co-CEO of Ningbo Fotile Kitchenware, made a speech
Zhu Yongding believes that as a producer, Fotile's positioning is fundamentally to use limited resources to create a better life. "Beauty" as a production focuses on design ideas, "good" focuses on the application of science and technology, and design thinking is the most important discipline connecting humanities and technology. Whether it is a producer or a lifer, we should take humanity as the body, science and technology as the use, and innovation should be moderate, not only pay attention to technology, but also pay attention to moral cultivation, so as to realize the integration of humanities and science and technology.
Wu Xiaohua, professor of China Academy of Art, presided over and spoke
Wu Xiaohua believes that in the era of artificial intelligence, all design is guided by "content", the core technology is essentially auxiliary, and "content" determines the key to future design. At the same time, it is necessary to step out of the original disciplines, form cross-development thinking, and absorb nutrients from other disciplines to help the development of design. The observation of design, the divergence of thinking and the language of modeling form, especially the aesthetic perception of art, are difficult to be replaced.
Luo Shijian, professor of the Department of Industrial Design, School of Computer Science, Zhejiang University, presided over the third academic seminar
He is a foreign academician of the European Academy of Sciences and an executive vice president of the Institute of Artificial Intelligence of Tsinghua University
Sun Maosong delivered a keynote speech entitled "The Characteristics of Generative Artificial Intelligence and Its Capability Boundaries".Starting from the example of ChatGPT, Sun Maosong believes that machines are creative. He introduced the unique characteristics of AIGC, such as creativity, diversity, and individuality, as well as a series of ethical and governance issues that may arise from science and technology. Finally, he pointed out that you should not only know yourself, but also know the machine, and also know the relationship between man and machine, including the relationship between art and design.
He is a member of the Steering Committee for the Teaching of Art Theory in Colleges and Universities of the Ministry of Education, and the Deputy Secretary of the Party Committee and Dean of Shandong Institute of Arts and Crafts
Dong Zhanjun made a keynote speech entitled "Artificial Intelligence and Design Discipline Construction".
Dong Zhanjun believes that with the continuous development of artificial intelligence, we should continue to promote the transformation of design methods. Design should integrate science, engineering and literature, mechanical and electrical engineering, art, ergonomics and computer-aided design, and require the combination of knowledge and skills in culture, art, science and technology, market, engineering and other aspects to achieve diversified satisfaction of human needs, which is a very important trend in design disciplines. The reform of design discipline in the intelligent era needs to reconstruct the goal and direction of curriculum design and talent training, and points out that the design discipline should explore the cross-integration of multiple disciplines and fields in the intelligent era, promote the sustainable development of design discipline, and provide high-quality scientific research services and talent support for the society.
Wang Luping, Director of Alibaba Cloud Design Center, delivered a keynote speech entitled "New Paradigm of AIGC Design".
Wang Luping introduced from the three aspects of "digital assets to model assets", "dynamic tools to complete tools" and "machine collaboration to intelligent collaboration", and pointed out the path and mode of AI design into the industry, and the innovation of AI design to trigger industrial innovation, and then promote school-enterprise collaborative education and help the reform of the education system to cultivate design and technology talents in the AI era.
Li Chaode, a professor at Soochow University, gave a speech entitled "".
"Does Design Have to Be Technically Neutral?".Keynote speech
Li Chaode pointed out that in the era of big data and intelligence, the connotation and external edge of design have been expanded, and the interdisciplinary and integration of design is a reality that does not need to be debated. Under the flattening and symbolization of the future world, in the face of the question that modern design still has the aesthetic character of national design, it is necessary to re-establish the ontological value of design. Driven by the progress and development of science and technology, design activities and design products support the technology and materials of design, as well as how to use function and form aesthetics to perfectly combine;Designers in any country imperceptibly express their own cultural stance, life attitude and design values in the design products. Any product is from the function and form, from the inside to the outside, the deep understanding and multicultural integration of the country, nationality and culture of the country where the design product is located, all consciously or unconsciously reflect the accurate grasp of the aesthetic taste of the future design, and be reflected in the design of the product.
Zhang Li, professor and deputy dean of the School of Art and Design of Guangdong University of Technology, presided over the fourth academic seminar
Fan Changjie, head of NetEase Fuxi Robot
He delivered a keynote speech entitled "AI-Driven Industrial Evolution: From Virtual World to Real Productivity".
Fan Changjie demonstrated NetEase Fuxi's AI innovation achievements in the field of construction machinery, and explained how NetEase combines AI technology with traditional industries, transforms science and technology into real productivity, and jointly improves the huge potential and opportunities of AI technology in industrial transformation.
Zhang Linghao, a young scholar of the "Changjiang Scholars Award Program" of the Ministry of Education and president of Nanjing University of the Arts
He gave a keynote speech entitled "Thinking on the Interdisciplinary and Teaching Path of Design in the Era of Digital Intelligence".Zhang Linghao pointed out that design in the era of digital intelligence is an interdisciplinary discipline, and it is necessary to think about relevant teaching paths. He believes that digital construction needs to strengthen the development of the digital economy and promote the deep integration of digital technology and the real economy. In the future intelligent environment, it is necessary to cultivate compound innovative talents who combine intelligent technology, interactive experience and creative design, and have the characteristics of cross-integration of disciplines and specialties. In the era of artificial intelligence and creative design, art universities should develop their own influence and innovation fields through the integration of multiple art disciplines. The vision for the future requires solutions that integrate high and sustainable technologies, combined with new AI tools and perspectives.
Special
Founder of Zan Technology
and CEO, professor at Tongji University
Fan Ling gave a keynote speech entitled "Brain-Computer Ratio: Computability of Creativity".Fan Ling pointed out that the computability of creativity is an important topic, and creativity is the result of combining past experience and sudden inspiration, multiplied by the quality of feedback and the number of generations, so as to return design to imagination and add the integration of artificial intelligence and creativity to every design course. The brain-machine ratio refers to the development of creativity through human-machine evolution, regaining the joy and innocence of design, which means combining human thinking with the computing power of machines to enhance the generation and realization of ideas. And in the form of cases, the will of the machine and the importance of coding are emphasized, so as to realize the integration of man and machine.
Sun Lingyun, Dean of the International Design and Research Institute of Zhejiang University
He gave a keynote speech entitled "Embracing the Explosion of Intelligent Species: Design Possibilities Brought by Large Models".
Sun Lingyun focuses on how the AI large model provides innovative design ideas, solutions and the rapid development of intelligent products in the context of the improvement of intelligent infrastructure by processing a large amount of data. At the same time, he looked forward to the future development of AI models in the field of design and how to promote design innovation, as well as put forward strategies and suggestions for designers, enterprises and technology developers for this technological revolution.
Roundtable forum of the deans of the "School of Industrial Design".
The third forum was presided over by Zhang Ming, vice president of China Industrial Design Association and dean of the School of Industrial Design of Nanjing University of the Arts. Li Yong, Dean of the School of Industrial Design of Guangzhou Academy of Fine Arts, Wei Jie, Young Scholar of the "Changjiang Scholars Award Program" of the Ministry of Education and Dean of the School of Design of Jiangnan University, and Zhu Xuguang, Dean of the School of Art and Design of Zhejiang Sci-Tech University, made exchange speeches on the "School of Industrial Design".
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Wei Jie, a young scholar of the "Changjiang Scholars Award Program" of the Ministry of Education and dean of the School of Design of Jiangnan University, delivered a speech
From the perspective of education, Wei Jie pointed out that education is at the forefront of the times, and it is necessary to keep up with the strategic needs of the country and enterprises, combine the cross-cutting attributes of design, and integrate talent training, curriculum reform and training concepts. Each school has its own development process and characteristics, and when making adjustments, it is necessary to clarify the school's advantages, platform and regional advantages and other factors for comprehensive consideration.
Zhu Xuguang, Dean of the School of Art and Design of Zhejiang Sci-Tech University, delivered a speech
Zhu Xuguang believes that after the iteration of design in the information digital age, it has caused changes in the three traditional components and entered the interdisciplinary change, and this change involves what role design plays in society, what value should be created, whether it is an additional aesthetic value or a core value that gradually creates and drives development. Based on this, we integrate the concept of AIGC and put forward the concept of integration of art and industry. Finally, he suggested that as designers, we should not forget why we set out before the journey, and whether we are still ourselves after the journey.
Li Yong, Dean of the School of Industrial Design of Guangzhou Academy of Fine Arts, delivered a speech.
Li Yong believes that the most important function of colleges and universities is talent training. As a manager of a university, we need to return to our origins, return to our original intention, do a good job as a platform for production, education and research, link the needs of society and enterprises with the education of colleges and universities, and cultivate outstanding design talents and application-oriented talents. At the same time, relying on the advantages of the Guangdong-Hong Kong-Macao Greater Bay Area, we will carry out design-driven innovation and entrepreneurship in hard technology to drive students' internal drive, and cultivate more talents who can face the needs of innovation and entrepreneurship in the future.
Zhang Ming, Dean of the School of Industrial Design of Nanjing University of the Arts, presided over and delivered a speech
Zhang Ming believes that Eastern and Western philosophies are all interconnected, and whether it is a comprehensive college or our traditional art school, we need to give full play to the advantages of our own disciplines, embrace technology in the AI era, and cooperate with technology.
After the meeting, all the guests visited the "China Design Intelligent Manufacturing Experiment Site Exhibition on Wheels".
Source:School of Industrial Design.
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