In 1999, Buick GL8 made its debut in China and began its glorious history. With its spacious space, comfortable riding experience and stable appearance, this car has quickly become the first choice for business vehicles for institutions and large enterprises. Time flies, GL8 still has a solid position in the market, and continues to lead the MPV sales list. In order to meet the needs of different consumers, Buick has shown its strength in the derivative models of the G18, and there are currently multiple versions such as Land Shopping Warehouse, Luzun, and Bevya, and a variety of models are subdivided under each version, with a dazzling array of models, totaling dozens of models.
Last year, Buick also launched a high-end car series, the Buick Century, to further enrich the product line. Despite the fierce competition from other Buick models, the GL8's has always been strong. However, so far, the price of the GL8 has shown a certain downward trend. At present, onshore shopping warehouses and wholesale channels can enjoy 2For a discount of more than 50,000 yuan, Lu Zun can be discounted to 3More than 50,000 yuan, even the Century model has a cash discount of more than 30,000 yuan.
The reason for this round of price reductions is mainly due to the pressure of market competition. Although the GL8 has a large number of models, the competitive pressure of upstream and downstream models should not be underestimated. In order to maintain market share, price reduction has become an inevitable choice. After all, MPV models are not much more expensive to manufacture than sedans, but they are relatively expensive. If sales decline in order to maintain the original price, the gain will outweigh the loss for the brand.
For the future trend of the MPV market, many friends have speculated whether the price will continue to be reduced. Obviously, this market is not only affected by purchasing power factors, but also faces the impact of new energy MPVs. With the continuous development of new energy technology, more and more new energy MPVs will enter the market, which will have a huge impact on traditional fuel vehicles. In this context, the price reduction trend of models such as the Sera and GL8 has become a foregone conclusion. As for Alfa Romeo Stelvio, it remains to be seen whether it will be able to be sold without a markup in the future.