Before looking up to the results of the U8, how many units do you think this car can sell?
I believe that most people think that this is a "vase" type of high-end model, but in the third week of December, this car reached 365 units in a single week, which has surpassed the familiar Porsche Cayenne, so it can be said that it was the first victory.
But looking up to the brand will obviously not be satisfied, today on the Internet is the first car to look up to the news of the U6, the million-level car field will also usher in Chinese players, so what is the strength of this car?
What kind of car is the U6?
Million-level sedans, previously a field rarely touched by domestic manufacturers, only Hongqi has the ability to build models of the same level, but Hongqi's L5 and other models often only appear on special occasions, and if the U6 is listed, it will be a model directly for high-end consumers.
Regarding the appearance of looking up at the U6, there are currently two main ones**. The first is a rendering of ** some time ago, and the second is a road test spy photo that has been circulating on the Internet recently.
It is worth mentioning that there is a big difference between the two. The rendering of the U6 adopts a similar front face design to the U9, especially the headlights, which are the same as the concept car of the U9, but it can be seen from the road test spy photos that it has been adjusted, and the headlight size is not so exaggerated and looks more coordinated.
In fact, the original Yangwang U9 is the same, there is a big difference between the concept car and the production car. Renderings and concept cars reflect just a design idea, and they are all "hardcover" in the mass production process.
In addition,There is also a spy photo on the side of the 45-degree angle of view on the Internet,It can be seen from this**,Looking upU6Adopt a large slip-back design,The double waist line is very obvious,At the same time, you can also see the watchtower-type lidar,It is expected to have a good performance in intelligent driving。
At the rear, you can see the active lifting rear wing, and the tail light shape is very different from that of the U8 and U9. This is actually a normal phenomenon, large sedans are still very different from off-road vehicles and supercars, so they need to start anew in design.
In terms of interior, people are more familiar with it, it is very close to looking upU8, using a vertical arc screen, and the face recognition module can also be seen in the car, indicating that it will have a good performance in intelligence. Looking up to the hot sales of U8, it also proves that this design language has a strong appeal to consumers.
In addition, there is another thing worth paying attention to when looking up to the U6, that is, the cruising range. According to the ** circulated on the Internet, looking up at the U6 dashboard shows that it has 69% of the battery and 691km of cruising range remaining, which proves that the cruising range of this car may reach 1000km when fully charged.
Guess what other surprises there will be when you look up to the U6?
It is now the end of 2023, the Spring Festival holiday will be in February, and the U6 is now just **, that is, the official launch of this car may have to wait until the middle of 2024 or even later. In this half year, looking up to the U6 may bring more surprises.
First of all, in terms of batteries, BYD can sell well, and the blade battery has made great contributions, but the blade battery will be mass-produced in 2020, and it has been 4 years now. With the current performance of the blade battery, it is difficult for a car to achieve a range of 1000 kilometers. And when the U6 is launched, it is likely to be equipped with a second-generation blade battery.
Secondly, since it is a "look up", then look up to the core technology equipment used in the U8, and look up to the U6 should not be absent, such as the Yi Sifang platform and the Yunlin-P intelligent body control system.
From an objective point of view, as a sedan, functions such as emergency floating water and in-situ desert rush do not have much significance for Yangwang U6, but when Yangwang U6 is listed, BYD's Yun Yuan system and Yi Sifang platform technology may have been updated, and it may surpass Yangwang U8 in terms of comfort.
In addition, looking up to the U6 may also make progress in the field of intelligent driving. Judging from the situation in 2023, intelligent driving has become a must for new energy manufacturers, and BYD has obvious shortcomings in this regard. So when looking up to the U6 on the market, it is very likely to use BYD's latest achievements in the field of intelligent driving.
Of course, these are all speculations, and everything is subject to official information. But it is certain that the U6 should be "full" in terms of performance and become a new benchmark for domestic sedans, and it is likely to continue to maintain a million-level price.
Can you gain a foothold in the market?
The million-level price may sound very far away from ordinary people, but in fact, this market is not small, and it is even a little crowded, and there are still many competitors facing U6.
Let's take stock first, what kind of car can you buy in the market for about 1 million yuan?
Among the fuel vehicles, there are the German Three Musketeers Mercedes-Benz S-Class, BMW 7 Series and Audi A8, as well as Porsche Paramela and Lexus LSIn the new energy sector, there are new energy versions of these models, such as BMW i7, Mercedes-Benz EQS, etc.
Of course, its most direct competitor is the Porsche Taycan, which is currently the only million-level pure electric sedan that is widely recognized around the world, and it can be said that it is a perfect match for the U6.
If you talk about product performance alone, then looking up to U6 should be advantageous. Taking the cruising range as an example, the Porsche Taycan has a maximum of 538km, the BMW i7 is only 650km, and the U6 may be around 1000km, and the gap is still obvious.
However, it should be noted that the million-level luxury car market is very special, and its users do not necessarily buy cars from the perspective of performance, some high-end users have a Mercedes-Benz S-class and a right-handed Porsche Taycan, and then a BMW 7 Series is common to eat dust in the garage. Therefore, while looking up to U6 to do a good job in performance, it also needs to put more effort into brand building.
To put it bluntly, the performance of the U6 can reach the million-level, but it is difficult to say whether its "brand" is the same. Judging from the performance of Yangwang U8, the local tyrants have a certain degree of recognition of the Yangwang brand, but it is still unknown how long this popularity can last.
Summary:Looking up to the success of U6, performance is on the one hand, brand is also very important on the other hand, local tyrants say you are worthy, you are really worth. BYD is a leader in new energy, and there should be no problem in terms of performance, but what way will it come up with to make consumers believe that the U6 is worth millions?Let's wait and see.