Instagram Shop is an e-commerce shopping platform under Instagram. Users can browse recommended products and brands on Instagram to learn about and buy new items without leaving the app. It is a convenient shopping channel for users who use Instagram frequently. In the face of this new channel, how can we play with it? In this article, we'll start with a few of Instagram's most popular features and how to boost your marketing with them.
You can add a link to your product directly in your post story. When customers see the post story, they can immediately click and jump to the purchase link, without the need for customers to search for more, reducing the steps that customers need to take when making a purchase and increasing the probability of customers buying.
Steps: 1) Add a post to your story.
2. Tap Mark Item.
3) Search for the product and select it.
4) Post stickers for a limited time.
Because Instagram Stories only exist for 24 hours, if you want to keep some Instagram Stories with good quality and data, you can put them in a curated collection. The name and number of collections are customized, and we can categorize them according to the different content of each Instagram story. In this way, customers can view the previous limited-time dynamic content and ensure the long-term quality of the product.
Like Xiaohongshu in China, Instagram is also very popular with hashtags, and many users will view posts directly in the tags. Therefore, when we publish a post, we try to find as many tags as possible that fit the product and target market, which helps to strengthen the quality of the post.
When using Instagram to post, many users will overly pursue the number of likes, because it is inevitable that they will be more psychologically when they see the number of likes of others. However, the number of likes is one of the most important aspects of consumer confidence. If the number of likes on a post is too small, it may affect consumers' purchase intentions, so Instagram has introduced a thoughtful feature that can hide the number of likes on a post.
All you need to do is tap on the advanced settings when posting to find the hidden entrance.
Instagram recently launched a feature called "Guides" to give users a clearer and easier way to manage their posts. Users can sort and categorize posts chronologically, making it easier to manage their accounts. Just look for a book-like icon in the list of tools on your profile. Click the icon to take you to a navigation page, which will display the post's cover**, title, number of posts, description, and more.
If you can't keep an eye on Instagram all the time, you can connect to Salesmartly, a system that helps you autorespond. When a guest asks a question, the Salesmartly system can help you respond directly.
The steps to get started are as follows:
1) Find [Automation Process] in Salesmartly, click Create Process, and select Instagram and Instagram Post Comment channels. 
2) Add a trigger to find [Visitor Message] and [Visitor Intent Recognition (AI)] in customer behavior
Visitor Message]: You can choose to trigger based on keywords, **links, or any message. At the same time, you can set whether it only needs to be included or it needs to be exactly the same. You can also choose to trigger only once in a 24-hour period, trigger only once per visitor, and unlimited.
Visitor Intent Recognition (AI): The question description set by the user in advance, in the actual conversation, if the user sends a similar message, it will be automatically recognized by the AI large model and automatically answer the preset answer. This usage is more intelligent than [Visitor Message], which does not require users to enter all keywords, and the system can identify relevant information by itself.
3) Select the linked Instagram account, then open the activation status, and then click OK to create it successfully.
With Instagram Shop, customers can more conveniently purchase items and share their shopping experience with family and friends, providing an effective ** and sales channel for brands and merchants. The above 6 ways to play include the main features of Instagram, and combine these features with creative marketing to easily play with Instagram Shop.