1. Background of specialized, refined, special and new policies
The specialized, refined, special and new policy is a policy launched by the Ministry of Science and Technology of the People's Republic of China in 2019 to support the development of innovative enterprises, and it is another important enterprise innovation incentive policy after the identification of national high-tech enterprises and national technology-based small and medium-sized enterprises. The introduction of the specialized, refined, special and new policies is to implement the spirit of documents such as "Several Opinions on Promoting the Healthy Development of Small and Medium-sized Enterprises" (Guo Fa 2017 No. 32) and "Several Opinions on Promoting Innovation and Entrepreneurship to Develop and Expand New Kinetic Energy" (Guo Fa 2018 No. 36), stimulate the innovation vitality of small and medium-sized enterprises, cultivate a number of specialized, characteristic and novel innovative enterprises, and promote China's economic restructuring, transformation and upgrading.
The main goal of the specialized, special and new policy is to promote enterprises to carry out specialized, characteristic and novel technology research and development and product development through the identification and support of specialized, special and new enterprises, improve the core competitiveness and market share of enterprises, enhance the sustainable development ability of enterprises, and form a number of innovative enterprises with international competitiveness. The main content of the specialized, special and new policy is to identify qualified specialized and special new enterprises, give certain financial support and tax incentives, and provide comprehensive services in terms of policy consultation, technical services, talent training, market expansion, financing docking, etc., so as to create a development ecosystem for specialized and special new enterprises.
Second, the application conditions for specialization, refinement, and innovation
According to the "Notice of the Ministry of Science and Technology of the People's Republic of China on Carrying out the Identification of Specialized, Specialized and Special New Enterprises" (Guo Ke Fa Chuang No. 2019 No. 153) and the "Administrative Measures for the Identification of Specialized and Special New Enterprises" (Guo Ke Fa Chuang 2019 No. 154) and other documents, the declaration conditions for specialized and special new enterprises mainly include the following aspects:
Nature of enterprise: The applicant must be an independent legal person registered with the administrative department for industry and commerce, and the registration time must be within 5 years (including 5 years), and the registered capital must be less than 10 million yuan (including 10 million yuan).
Enterprise scale: The total number of employees of the declared enterprise is less than 100 (including 100 people), and the proportion of R&D personnel in the total number of employees is not less than 15%.
Enterprise performance: The annual sales revenue of the declared enterprise is less than 50 million yuan (including 50 million yuan), and the proportion of annual R&D investment in sales revenue is not less than 5%.
Enterprise characteristics: The applicant must have one of the following three characteristics, namely, specialization, specialization, and novelty. Specialization refers to the fact that an enterprise has strong professional and technical capabilities and market competitive advantages in a certain field or market segment, and can provide high-quality, high-efficiency, and high-value-added products or services. Specialization refers to the distinctive characteristics and differentiation of an enterprise in a certain field or a certain market segment, which can meet the personalized, diversified and customized needs of consumers. Novelty refers to the innovation and subversiveness of an enterprise in a certain field or market segment, which can develop new technologies, new products, new models and new formats, and lead the development direction of the industry and the transformation of the market.
3. Specialized, special and new application process
The application process for specialized and special new enterprises is mainly divided into the following steps:
The first step is to register the enterprise through the specialized and special new enterprise identification management information system, fill in the basic information of the enterprise, project information, financial information, R&D information, etc., upload relevant supporting materials, and submit the application application.
The second step, the provincial science and technology department where the applicant is located conducts a preliminary review of the application application, reviews whether the application enterprise meets the application conditions, whether it is complete, accurate and true, and whether it provides valid supporting materials.
In the third step, the Ministry of Science and Technology of the People's Republic of China organizes experts to review the application application, and the evaluation experts score the specialization, specialization, novelty and other characteristics of the declared enterprises according to the evaluation standards of specialized and special new enterprises, and comprehensively review the opinions of experts to determine the list of specialized and special new enterprises.
The fourth step, the Ministry of Science and Technology of the People's Republic of China in the specialized and special new enterprise identification management information system to publicize the list of specialized and special new enterprises, accept the supervision and feedback of the public, the publicity period is 10 working days, after the publicity has no objection, the official release of the identification results of the specialized and special new enterprises, the issuance of specialized and special new enterprise certificates.
Fourth, the evaluation criteria for specialization, refinement, and innovation
The evaluation criteria for specialized and special new enterprises mainly include the following four aspects, each aspect accounts for 25 points, with a total score of 100 points, and the evaluation experts give the corresponding scores according to the actual situation of the declared enterprises, and the final evaluation results are subject to the average score of the review experts.
Specialization: It mainly examines the professional and technical capabilities and market competitive advantages of the declared enterprise in a certain field or market segment, including the following aspects: the core technical level of the enterprise, technological innovation ability, technology transformation ability, technical protection ability, technical service ability, market share, market growth rate, market satisfaction, etc.
Specialization: It mainly examines the characteristics and differentiation of the declared enterprise in a certain field or a certain market segment, including the following aspects: the characteristics, differentiation, personalization, customization, diversification and so on of the company's products or services, as well as the company's brand image, brand influence, brand loyalty, etc.
Novelty: It mainly examines the innovation and subversiveness of the declared enterprise in a certain field or a certain market segment, including the following aspects: whether the enterprise's technology, products, models, business formats, etc. are novel, creative, leading, subversive, etc., as well as the innovation achievements, innovation benefits, and innovation influence of the enterprise.
Comprehensive evaluation: It mainly examines the comprehensive development level and development potential of the declared enterprise, including the following aspects: the development strategy, development goals, development plans, etc., as well as the operating conditions, financial status, and social responsibility of the enterprise.
5. Specialized, special and new case sharing
In order to better help enterprises that intend to apply for specialization, refinement, and innovation to understand the implementation and application experience of specialization, refinement, and innovation policies, this article combines a number of successful customer cases of specialization, refinement, and innovation served by consulting companies, and shares their project characteristics, application strategies, and lessons learned, hoping to provide useful reference and guidance for reporting enterprises.
Case 1: An intelligent robot company.
The company is a high-tech enterprise specializing in the research and development, production and sales of intelligent robots, the main products include intelligent service robots, intelligent education robots, smart home robots, etc., which are widely used in hotels, restaurants, shopping malls, hospitals, schools, families and other scenarios, providing users with convenient, intelligent and interactive services and experience. The company's core technologies include robot vision, robot voice, robot navigation, robot control, robot cloud platform, etc., with a number of independent intellectual property rights and international leading technical level, and has a strong technological innovation ability and technology transformation ability, has successfully developed a number of intelligent robot products with market competitiveness, and has established cooperative relations with a number of well-known enterprises and institutions at home and abroad, and has achieved good market response and social benefits.
The main feature of the company's declaration of specialization and specialization is specialization, that is, it has strong professional and technical capabilities and market competitive advantages in the field of intelligent robots. In the declaration process, the company mainly adopted the following strategies:
Highlight the characteristics of specialization, and fully demonstrate the level, innovation, leadership, protection, and service of core technologies, as well as market share, growth rate, satisfaction, etc.
Highlight the ability of technological innovation, fully demonstrate the scale, structure, level, and achievements of the technology R&D team, as well as the scale, proportion, and benefit of R&D investment.
Highlight the ability of technology transformation, fully display the process, methods, and results of technology transformation, as well as the difficulties, highlights, and innovation points of technology transformation.
Highlight the competitive advantage of the market, fully display the characteristics, differentiation, personalization, customization, diversification, etc., as well as brand image, influence, loyalty, etc.
The company also encountered some difficulties and challenges in the declaration process, mainly including the following:
The preparation of application materials is cumbersome, and a large number of supporting materials need to be provided, such as technology patent certificates, technical achievement appraisal certificates, technology transformation contracts, market research reports, customer satisfaction questionnaires, etc., which require more time and energy.
The writing of the application materials is more complicated, and it is necessary to describe and analyze in detail the specialization, specialization, novelty and other characteristics of the enterprise in accordance with the requirements and evaluation standards of the specialized, special and new policies, and need to have strong logical thinking ability and writing ability.
The review of the application materials is relatively strict, and needs to be reviewed by the provincial science and technology department and the Ministry of Science and Technology at the two levels, and there may be different opinions and suggestions in the review process, which need to be communicated and modified in a timely manner, and need to have strong communication and coordination skills and adaptability.
During the declaration process, the company received professional services and support from consulting companies, including the following:
Provide interpretation and guidance of specialized, special and new policies to help enterprises understand the application conditions, application process, evaluation criteria, etc., and clarify the declaration objectives and application strategies.
Provide the preparation and writing of application materials, help enterprises collect and sort out relevant supporting materials, write application materials that meet the requirements of specialized, special and new policies and evaluation standards, and improve the quality and level of application materials.
Provide review and modification of application materials, help enterprises communicate and coordinate with provincial science and technology authorities and the Ministry of Science and Technology, timely feedback and deal with problems and opinions in the review process, modify and improve application materials, and ensure the accuracy and effectiveness of application materials.
Provide follow-up tracking and services for declaration, help enterprises pay attention to the progress and results of declaration, obtain the identification results and certificates of specialized, special and new enterprises in a timely manner, and provide relevant policy consultation, financial fund application, tax preferential enjoyment and other services for specialized and special new enterprises, so as to help enterprises make full use of the preferential and support of specialized, special and new policies to promote the development and growth of enterprises.
The company finally succeeded in obtaining the recognition of specialized and special new enterprises, and became a bright star in the field of intelligent robots, bringing great impetus and motivation to the development of the enterprise. The person in charge of the company said that he is very grateful for the professional service and support of the consulting company, so that they can successfully pass the declaration of specialization, specialization, and innovation, and enjoy the benefits of the specialized, special and new policy, and they will continue to adhere to the development concept of specialization, specialization and novelty, and continuously improve the core competitiveness and market share of the enterprise, and contribute to the development of China's intelligent robot industry.
Case 2: A biomedical company.
The company is a high-tech enterprise specializing in biomedical R&D, production and sales, the main products include biological products, biological drugs, biological diagnostics, etc., which are widely used in prevention, diagnosis and other fields, providing users with safe, effective and innovative medical solutions. The company's core technologies include genetic engineering, cell engineering, protein engineering, antibody engineering, etc., with a number of independent intellectual property rights and international advanced technology level, and at the same time has strong technological innovation capabilities and technology transformation capabilities, has successfully developed a number of biomedical products with market competitiveness, and has established cooperative relations with a number of well-known enterprises and institutions at home and abroad, and has achieved good market response and social benefits.
The main feature of the company's declaration of specialization, refinement and innovation is novelty, that is, it is innovative and subversive in the field of biomedicine, and can develop new technologies, new products, new models, and new formats, leading the development direction of the industry and market changes. In the declaration process, the company mainly adopted the following strategies:
Highlight the characteristics of novelty, and fully demonstrate the novelty, creativity, leadership, and subversiveness of technologies, products, models, and formats, as well as innovation achievements, innovation benefits, and innovation influence.
Highlight the ability of technological innovation, fully demonstrate the scale, structure, level, and achievements of the technology R&D team, as well as the scale, proportion, and benefit of R&D investment.
Highlight the ability of technology transformation, fully display the process, methods, and results of technology transformation, as well as the difficulties, highlights, and innovation points of technology transformation.
Highlight the competitive advantage of the market, fully display the characteristics, differentiation, personalization, customization, diversification, etc., as well as brand image, influence, loyalty, etc.
The company also encountered some difficulties and challenges in the declaration process, mainly including the following:
The preparation of application materials is cumbersome, and a large number of supporting materials need to be provided, such as technology patent certificates, technical achievement appraisal certificates, technology transformation contracts, market research reports, customer satisfaction questionnaires, etc., which require more time and energy.
The writing of the application materials is more complicated, and it is necessary to describe and analyze in detail the specialization, specialization, novelty and other characteristics of the enterprise in accordance with the requirements and evaluation standards of the specialized, special and new policies, and need to have strong logical thinking ability and writing ability.
The review of the application materials is relatively strict, and needs to be reviewed by the provincial science and technology department and the Ministry of Science and Technology at the two levels, and there may be different opinions and suggestions in the review process, which need to be communicated and modified in a timely manner, and need to have strong communication and coordination skills and adaptability.
During the declaration process, the company received professional services and support from consulting companies, including the following:
Provide interpretation and guidance of specialized, special and new policies to help enterprises understand the application conditions, application process, evaluation criteria, etc., and clarify the declaration objectives and application strategies.
Provide the preparation and writing of application materials, help enterprises collect and sort out relevant supporting materials, write application materials that meet the requirements of specialized, special and new policies and evaluation standards, and improve the quality and level of application materials.
Provide review and modification of application materials, help enterprises communicate and coordinate with provincial science and technology authorities and the Ministry of Science and Technology, timely feedback and deal with problems and opinions in the review process, modify and improve application materials, and ensure the accuracy and effectiveness of application materials.
Provide follow-up tracking and services for declaration, help enterprises pay attention to the progress and results of declaration, obtain the identification results and certificates of specialized, special and new enterprises in a timely manner, and provide relevant policy consultation, financial fund application, tax preferential enjoyment and other services for specialized and special new enterprises, so as to help enterprises make full use of the preferential and support of specialized, special and new policies to promote the development and growth of enterprises.
The company finally succeeded in obtaining the recognition of specialized and special new enterprises, and became a bright star in the field of biomedicine, bringing great impetus and impetus to the development of the enterprise. The person in charge of the company said that he is very grateful for the professional service and support of the consulting company, so that they can successfully pass the declaration of specialization, refinement, special and new policies, and enjoy the benefits of the specialized, special and new policy, and they will continue to adhere to the concept of novel development, continuously improve the innovation ability and market competitiveness of the enterprise, and contribute to the development of China's biomedical industry.
Case 3: A cultural and creative company.
The company is a high-tech enterprise specializing in cultural and creative research and development, production and sales, the main products include animation, comics, games, film and television, literature, etc., which are widely used in entertainment, education, communication and other fields, providing users with interesting, informative and meaningful cultural content and experience. The company's core technology includes animation production, game development, film and television production, production, literary creation, etc., with a number of independent intellectual property rights and international first-class technical level, and has a strong technological innovation ability and technology transformation ability, has successfully developed a number of cultural and creative products with market competitiveness, and has established cooperative relations with a number of well-known enterprises and institutions at home and abroad, and has achieved good market response and social benefits.
The main feature of the company's declaration of specialization and specialization is specialization, that is, it has distinctive characteristics and differentiation in the field of cultural creativity, which can meet the personalized, diversified and customized needs of consumers. In the declaration process, the company mainly adopted the following strategies:
Highlight the characteristics of specialization, fully display the characteristics, differentiation, personalization, customization, diversification, etc., as well as brand image, influence, loyalty, etc.
Highlight the ability of technological innovation, fully demonstrate the scale, structure, level, and achievements of the technology R&D team, as well as the scale, proportion, and benefit of R&D investment.
Highlight the ability of technology transformation, fully display the process, methods, and results of technology transformation, as well as the difficulties, highlights, and innovation points of technology transformation.
Highlight the competitive advantage of the market, fully display the market share, growth rate, satisfaction, etc., as well as market demand, market potential, market changes, etc.
The company also encountered some difficulties and challenges in the declaration process, mainly including the following:
The preparation of application materials is cumbersome, and a large number of supporting materials need to be provided, such as technology patent certificates, technical achievement appraisal certificates, technology transformation contracts, market research reports, customer satisfaction questionnaires, etc., which require more time and energy.
The writing of the application materials is more complicated, and it is necessary to describe and analyze in detail the specialization, specialization, novelty and other characteristics of the enterprise in accordance with the requirements and evaluation standards of the specialized, special and new policies, and need to have strong logical thinking ability and writing ability.
The review of the application materials is relatively strict, and needs to be reviewed by the provincial science and technology department and the Ministry of Science and Technology at the two levels, and there may be different opinions and suggestions in the review process, which need to be communicated and modified in a timely manner, and need to have strong communication and coordination skills and adaptability.
During the declaration process, the company received professional services and support from consulting companies, including the following:
Provide interpretation and guidance of specialized, special and new policies to help enterprises understand the application conditions, application process, evaluation criteria, etc., and clarify the declaration objectives and application strategies.
Provide the preparation and writing of application materials, help enterprises collect and sort out relevant supporting materials, write application materials that meet the requirements of specialized, special and new policies and evaluation standards, and improve the quality and level of application materials.
Provide review and modification of application materials, help enterprises communicate and coordinate with provincial science and technology authorities and the Ministry of Science and Technology, timely feedback and deal with problems and opinions in the review process, modify and improve application materials, and ensure the accuracy and effectiveness of application materials.
Provide follow-up tracking and services for declaration, help enterprises pay attention to the progress and results of declaration, obtain the identification results and certificates of specialized, special and new enterprises in a timely manner, and provide relevant policy consultation, financial fund application, tax preferential enjoyment and other services for specialized and special new enterprises, so as to help enterprises make full use of the preferential and support of specialized, special and new policies to promote the development and growth of enterprises.
The company finally succeeded in obtaining the recognition of specialized and special new enterprises, and became a bright star in the field of cultural creativity, bringing great impetus and impetus to the development of the enterprise. The person in charge of the company said that he is very grateful for the professional service and support of the consulting company, so that they can successfully pass the declaration of specialization, refinement and innovation, and enjoy the benefits of the specialized, special and new policy, and they will continue to adhere to the development concept of specialization, continuously improve the creative ability and market competitiveness of the enterprise, and contribute to the development of China's cultural and creative industry.
Sixth, the experience of specialization, refinement, special and new summary
Through the above interpretation and case sharing of specialized, special and new policies, we can summarize the following experiences, hoping to help enterprises that intend to apply for specialized, special and new:
To declare specialization, refinement, and innovation, we must first clarify our own characteristics, whether it is specialization, specialization or novelty, or a synthesis of multiple aspects, and then choose the appropriate declaration strategy according to our own characteristics, highlight our own advantages, show our own highlights, avoid our weaknesses, and improve our own declaration success rate.
The application materials are the main basis for the review experts to understand and evaluate the enterprise, so it is necessary to ensure the completeness, accuracy, authenticity and effectiveness of the application materials, and at the same time pay attention to the logic, orderliness, clarity and conciseness of the application materials, so as to avoid errors, omissions, redundancy, ambiguity and other problems, and improve the quality and level of the application materials.
In the process of declaration, some problems and opinions may be encountered, and timely communication and modification should be carried out, and good communication and coordination skills and adaptability should be maintained, and at the same time, it is necessary to pay attention to the publicity and release of the declaration results, and obtain the identification results and certificates of specialized and special new enterprises in a timely manner, and at the same time pay attention to the relevant policies and services of specialized and special new enterprises, and make full use of the preferential and support of specialized and special new policies to promote the development and growth of enterprises.
It is hoped that more innovative enterprises can actively participate in the declaration, become a member of the specialized, special and new enterprises, and contribute to the development of China's economy and society. At the same time, it is also hoped that the consulting company can continue to provide professional services and support for enterprises that apply for specialization, refinement, and innovation, and contribute to the implementation and promotion of specialization, refinement, and innovation policies.