The metaverse is not a fleeting marketing hotspot, but a future that will disrupt both "sales" and "sales". Application of virtual humans, web 3The combination of 0 technology can not only bring eye-catching creativity and presentation of "camp" to the brand, but also create more possibilities in "sales" through the extension of the brand core and the empowerment of products.
It is changing our traditional marketing gameplay with technology, creating new marketing possibilities with technology, and subverting web 2 in essenceMarketing thinking in the 0 era.
MMA's "2023 China Metaverse Marketing Innovation" shows the infinite possibilities of metaverse marketing with rich cases.
In October 2021, MMA APAC released the Metaverse Marketing ***met**erse is the medium, which expounded the basic definition of the metaverse, some important concepts (such as Web3 and NFT, etc.), and also made a preliminary judgment on the reform that Yuanyu marketing will make to the existing brand marketing ecology, and showed us the test cases of the world's leading brands in the metaverse.
In the past 15 months, the concept of the metaverse has also set off a wave in the Chinese market, and it is no surprise that the most innovative and innovative brand advertisers are not far behind and are actively entering the market.
However, due to the particularity of the Chinese market and the world's leading environment, we have seen a lot of development and applications that are not completely consistent with the global market, and at the same time, it has also brought more doubts, challenges and uncertainties to Benshi's marketers. MMA China has united a number of Yuanyu marketing-related member companies that are actively cultivating in the Chinese market, and conducted interviews with advertisers and leading merchants and technology providers, combined with the winning cases of metaverse marketing innovation in the 2022 Smarties Awards, trying to sort out the implementation of metaverse marketing innovation in the Chinese market in the past year, hoping to provide some basic information and confidence for more marketers who are eager to enter the metaverse.