In December, Zhao Yiming Snacks stood out in two major selection activities and successfully won the "Annual Retail Innovation Practice Award" and "Future Unicorn TOP100" awards, once again proving its important position and strong brand influence in China's affordable snack market.
It is reported that among the two major awards won by Zhao Yiming snacks, the former is an important award jointly selected by Titanium** and the world's top innovation and business leaders, aiming to explore the unique value of the brand and enjoy authority and extensive influence in the industry. The latter is a unicorn-level consumer company selected by the 2023 Consumer Industry Unicorn Summit based on in-depth evaluation from multiple perspectives such as valuation, track, marketing, and ** chain.
The success of Zhao Yiming's snacks is inseparable from its precise brand marketing strategy and value proposition. Through clever circle-breaking marketing events, vertical new ** matrix, and membership activities closely connected with consumers, it has won the deep trust and loyalty of consumers.
In terms of marketing activities, Zhao Yiming Snacks created a marketing campaign of "National Day Week, 1 Piece of Play is Enough" during the National Day Week, where consumers can grab coupons online through channels such as mini programs and Douyin, and go to the store to buy the corresponding goods for 1 yuan. Zhao Yiming's snacks take "1 yuan" as the main line of activities, connecting and breaking online and offline marketing barriers, and stimulating consumers' enthusiasm for consumption. Through the marketing strategy of online and offline integration, Zhao Yiming Snacks has penetrated the brand influence into various channels and achieved a significant increase in sales performance.
At the same time, Zhao Yiming snacks also opened a new ** matrix such as the official live broadcast room of Douyin to effectively attract online traffic to offline, deepening consumers' awareness and love for products. In order to seize the volume and traffic of Xiaohongshu, Weibo, ** and other channels, it also launched activities such as "Zhao Yiming's Eye Collection Contest", "Fun Christmas Month - No Nutcracker, No Christmas", "Mingbao Emoji" and other activities, through the effective dissemination of activity information in the new ** matrix, to attract consumers to participate, and to achieve the fission of the whole network.
At the member event, Zhao Yiming Snacks launched the industry's first "88 Festivals" member day innovative marketing campaign, providing more vertical and accurate services for core consumers and bringing more brand emotional value.
Winning two awards this time fully demonstrates the strength of Zhao Yiming Snacks in brand innovation and market recognition. In the future, Zhao Yiming Snacks will continue to uphold the spirit of exploration and innovation to bring more freshness and surprises to consumers!