As a pioneer enterprise in the field of consumer electronics, Konka Group (i.e., "Shenzhen Konka A", 000016SZ) shoulders the mission of leading the scientific and technological innovation of the times. In the context of the vigorous development of the global smart kitchen appliance market, Konka Group continues to strengthen its investment in the field of intelligence and build a whole industry chain system of "white appliances + kitchen appliances".
At present, the company has ushered in significant progress in the field of intelligence. On December 19, the Konka dishwasher was put into production and the completion ceremony of the first phase of Xi'an Konka Silk Road Science and Technology City was officially held, marking a new step in promoting business development and improving the whole industrial chain system of "white electricity + kitchen appliances".
At the same time, as an active practitioner of the "Belt and Road" initiative, Konka Silk Road Science and Technology City in Xi'an plays an important role in promoting the high-quality development of the "Belt and Road" and helping the economic take-off of Xi'an International Port Area.
Konka Group has been leading the development of the industry with its strong technical strength and forward-looking strategic planning, and the company is deeply engaged in the consumer electronics business and is committed to building a sustainable development pattern.
In recent years, Konka Group has always firmly promoted the "10 billion strategy", and continued to make efforts in the field of white electricity, on the basis of the three core product lines of "washing machine + refrigerator + air conditioner", constantly expanding intelligent kitchen appliances products, and building a whole industry chain system of "white appliances + kitchen appliances". At the same time, under the guidance of the development framework of "one axis, two wheels and three drives", Konka Group's white electricity business has ushered in high-quality development.
Among them, Shaanxi Konka Intelligent Household Appliance Industrial Park, as the core project of Konka Group's consumer electronics strategy in the country, is committed to the research and development, production and sales of intelligent kitchen appliances such as dishwashers, aiming to horizontally expand the product chain, lengthen the industrial chain vertically, and quickly build a first-class chain system from product research and development, smart factory, real-time logistics, market follow-up and system management.
It is reported that Shaanxi Konka covers an area of about 320 acres, with a construction area of more than 130,000 square meters, and achieves all-round coverage in office, production, logistics, sales display and creative research and development, and is the largest production base of Konka Group in Northwest China. It is worth mentioning that from the start of construction to the official production, Shaanxi Konka only took 8 months, which fully demonstrated Konka's rapid and efficient ability to promote industrial projects.
We have noticed that Shaanxi Konka has always focused on the R&D positioning of "scientific and technological innovation to create differentiated core competitiveness", and constantly innovated and integrated technologies such as the Internet of Things, big data, and intelligence to build a multi-dimensional R&D system. Especially in terms of high-end product research and development, the company has introduced advanced production equipment from Europe to achieve Industry 40 intelligent manufacturing has laid a solid technical foundation for Konka dishwashers in the market competition.
As a powerful builder in the field of white goods, Konka Group's products have been repeatedly recognized by authorities and won the market's popularity. Today, Konka dishwashers have been put into production, which is not only the improvement of the whole industrial chain system of "white electricity + kitchen appliances", but also the company's leading position in the field of white electricity.
As an important participant in the "Belt and Road" initiative, Konka Group is committed to deepening the layout and expansion of its international market through cooperation, innovation and sustainable development, and gradually promoting the global development of the brand.
According to the data of the General Administration of Customs, from January to November this year, China's home appliance exports were 804700 million US dollars, a year-on-year increase of 28%, the whole year is expected to achieve growth, home appliances to the sea has been unstoppable.
We noted that Konka Group has established joint ventures in Egypt, the United States and other places, aiming to strengthen the cooperative relationship with the local market and achieve technical exchanges and resource sharing. In 2022, Konka Group will enter the Japanese market with its own brand and further increase its international layout.
It is worth mentioning that through the China-Europe train Chang'an, Konka has exported a large number of white goods products, making a large number of "Konka Intelligent Manufacturing" go abroad, not only promoting the development of white goods series products in overseas markets, but also bringing the construction of the "Belt and Road" to a high level and in-depth development.
On November 16, the 7th Silk Expo was displayed, these products along the Silk Road imported by Chang'an and relying on the "Xi'an Intelligent Manufacturing" exported by Chang'an were unveiled at this Silk Expo, among which Shaanxi Konka once again showed its strong independent research and development strength with intelligent dishwashers, which not only has a number of intelligent functions, but can also achieve 19 minutes of quick washing, which not only ensures the cleaning effect but also greatly shortens the washing time.
Shaanxi Konka dishwashers are mainly exported to Europe, including Germany, France, Italy and other countries, and recently the company has also received orders from Kazakhstan. As of October this year, there were 17 special trains of Konka white goods exported through the China-Europe Express Chang'an. Chen Zhao, general manager of Shaanxi Konka Smart Home Appliances, said.
It can be seen that Shaanxi Konka, as the largest production base in Northwest China, not only drives the vigorous development of the regional economy, but also builds a new pattern of dual-cycle development at home and abroad.
Looking forward to the future, Konka Group will continue to take independent innovation as the engine and consumer demand as the guide, and continue to build a whole industrial chain system of "white electricity + kitchen appliances". At the same time, the company will accelerate the pace of internationalization, deepen cooperation with the "Belt and Road" countries, and expand the global market territory.