Cyberspace is the common spiritual home of hundreds of millions of people. To build a beautiful spiritual home on the Internet, we need a steady stream of high-quality works and content supply. With the theme of "Gathering the Power of a Strong Country and Jointly Creating a Great Cause of Rejuvenation", the 2023 China Positive Energy Network Boutique Collection and Broadcast Activity was launched, which is to promote the overflow of positive energy stories in the Internet space.
Positive energy boutiques must have the theme of positive energy. 2023 is the first year for the full implementation of the spirit of the 20th National Congress of the Communist Party of China. This year, a lot of big and important things happened. Implement the spirit of the 20th National Congress of the Communist Party of China, promote the vivid practice of Chinese-style modernization, jointly build the 10th anniversary of the "Belt and Road" initiative, and ...... the Hangzhou Asian Games and the Chengdu UniversiadeKeep up with the rhythm of the times, take the pulse of development, and rely on major themes to create online masterpieces, or text, or **, or sound**, or special columns, all of which have become the big themes of the times with small works. Only by selecting works that reflect the style of the times and reflecting the great power of development, and giving full play to the important role of positive energy in motivating, inspiring, and leading people, can we make the positive energy of cyberspace more abundant and the main theme more high.
Positive energy boutiques must have a positive energy ruler. What type of work can be called a masterpiece?The 2023 China Positive Energy Network Boutique Collection and Broadcasting Activity adheres to the guidance of the party's innovation theory, strengthens the theme guidance, highlights the whole system, and pays attention to the participation of the whole people, with the purpose of soliciting and selecting a group of online positive energy boutiques recognized by netizens, recognized by society, and widely influenced. At the same time, the new characteristics are more prominent, and this year's event takes "network taste" and "network sense" as important criteria for selection, and highlights the empowerment of new technologies, new means and new carriers. Guided by scientific theories, related works must not only have a prominent theme, but also have visibility, and be more prominent in terms of netizen recognition, social reputation, and wide dissemination, so as to stand out from a series of products. This also means that the reason why high-quality products are refined lies in achieving a win-win situation between theory and practice, form and innovation, content and communication.
The collection and selection of positive energy boutiques is one thing, and the exhibition and screening are more important. In other words, high-quality content should be carefully disseminated and accurately pushed. This year, we will further enrich and expand the channels and methods for the display and broadcast of online high-quality content, relying on authoritative platforms to strengthen the exchange of experience and the sharing of achievements in the creation, production and dissemination of online content, and continuously strengthen the demonstration and driving role of online high-quality content. All relevant platforms and relevant departments should not only give full play to the role of content production and creation, but also give full play to the advantages of network communication, strengthen the connection with the audience, attract users to participate in content production and dissemination with an open attitude, and promote positive energy through multiple channels and wide channels to generate large traffic and surging positive energy.
Looking back on recent years, from the innovative development of various online content construction measures to the collection and broadcast of China's positive energy network boutiques every year, the power of upward and good is contained in all spaces of China's Internet, and the seeds of positive energy are also sown in the hearts of the majority of netizens through cyberspace. Facing the future, we will be able to further grasp the new situation, new tasks and new requirements of network communication, further promote the construction of positive energy boutiques, create more positive energy online propaganda brands, and organize and carry out positive energy action plans, so that we will be able to expand and strengthen the mainstream ideology of cyberspace, and inspire hundreds of millions of netizens to jointly write a new chapter of building a strong country and national rejuvenation with surging positive energy.