In 2023, the association will conduct in-depth research on the development of the retail industry, industry development index and business indicators, digital transformation, membership operation and private domain marketing, outlet development, transformation and upgrading, shopping guide development, etc., and release the "2022-2023 China Department Store Retail Industry Development Report", "2023 Retail Industry Member Operation Report", "2022-2023 China Outlet Industry *** 2022-2023 Large Retail Enterprise Development Index & Business Index Report", 2022-2023 annual commercial adjustment and reform*** and other research reports. Following the 2020 and 2021 editions, this year we will continue to compile the new version of the "Directory of Technical Service Providers in China's Retail Industry (2023)" and the "2023 Excellent Cases of Shopping Guide Services in Shopping Malls". In order to further standardize the digital construction of the industry, improve the level of data security compliance, and rationally apply artificial intelligence, the association took the lead in compiling the "CRM 30 System Construction Guide", "Retail Enterprise Data Security Compliance Management Guide" and "General Principles for the Application of Artificial Intelligence in the Retail Industry".
2022-2023 China Department Store Retail Development Report
The report was released in March 2023 and put forward several outstanding features of the department store retail industry in 2022: first, revenue and net profit declined;Second, self-employed buyers have made some progress;Third, enterprises continue to optimize the cost structure by reducing costs and increasing efficiencyFourth, online capabilities have been enhanced, especially the application of mini programs and live broadcast platformsFifth, the contribution value of core members has been continuously improvedSixth, the performance of enterprises is greatly differentiated, and high-end department stores maintain growth. At the same time, the report also points out the main problems that exist today: insufficient consumption and sluggish growth;The misalignment of commodity power and consumer demand;Self-employment still has a long way to go;There are still many barriers to digitalization;Online platforms continue to impact;Data security has become a new challenge for enterprises.
In 2023, the department store retail industry will usher in a turning point and set sail. Grasp the development trend and direction of efforts: quality consumption continues to grow, enterprises continue to promote adjustment, upgrading and transformation, continuously improve consumer experience, pay attention to the value of goods and services, and constantly meet the quality needs of consumers in pursuit of a better life. At the same time, through digitalization, we will improve operational efficiency, strengthen the refined operation of flow, and enhance the core competitiveness of enterprises.
2023 Retail Membership Operation Report
The report was released at the 2023 China Retail Marketing Conference in June 2023. According to the report, there are six characteristics of membership operation of retail enterprises: first, operation of users, traffic is king;Second, the scale of membership has expanded, and the growth rate has slowed downThird, the membership rate is high, and the proportion is stable. Fourth, core members, who contribute the main value. Fifth, make good use of the best platform and multi-channel marketing. Sixth, shopping guide distribution has become an important contact point for linking private domains. At the same time, the report also analyzes six major trends in membership operations. First, the corporate strategy level pays more attention to member operation;The second is to promote the integration and integrated management of internal systems, focusing on the comprehensive digitalization of TOCThe third is to tap the value of a single customer and expand the membership economyFourth, we should pay attention to data decision-making, refine management, and revitalize the stockFifth, we should pay attention to humanistic care and provide warm servicesSixth, the expansion of membership stores has become a new growth point in the industry.
2022-2023 China Outlet Industry***
The report was released in July 2023, which is the third consecutive year since the establishment of the Association's Outlet Industry Development Working Committee three years ago. According to the report, there are 226 outlets in operation across the country, with sales of about 210 billion yuan. In 2022, 23 new outlets were opened, with an increase of 11% in the number of stores, which is the highest proportion of store growth among all retail formats. The report mainly systematically expounds on the development status of outlets, problems existing in development, medium and long-term development trends, technology empowerment and other aspects, and judges that in the next three years or so, China's outlet industry will still be in a stage of rapid development.
2022-2023 Large Retail Enterprise Development Index&
Business Indicators Report
With reference to the relevant compilation rules of the CSI Index, the Association indexes the operating income, net profit and other indicators of listed retail enterprises to directly reflect the development of the industry. Named the "Large Retail Enterprise Development Index", it is published on a quarterly basis.
The report shows that among the large retail enterprises, the operating income of the current large-scale retail enterprises dominated by department stores has improved significantly, and the net profit has also rebounded from the bottom. In the long run, even in the most difficult times, the loss is very small, showing strong resilience, and it is expected that operating income and net profit will continue to improve in the third quarter. The supermarket format is still facing the pressure of continuous decline in revenue, and the proportion of enterprises in a state of loss is relatively high, and the pressure on profitability is greater. The report also analyzes and compares indicators such as per capita operating income, per capita net profit, per capita compensation, gross profit margin, net profit margin, and expense ratio.
2022-2023 Business Adjustment***
The report was prepared by the association and was released at the end of March 2023. According to the report, all fields are currently in the midst of major changes, physical retail enterprises are facing crises and opportunities, and adjustment and reform is the best opportunity to meet the change, focusing on building differentiated core competitiveness with the state of continuous adjustment.
From the perspective of internal change, it is necessary to think about the logic of adjustment and change from the three aspects of business, organization and talent, and actively face the "business involution" through systematic combing, raising and solving problems. From the perspective of business ecology, it is necessary to break the old thinking, systematically think about what commercial physical retail will look like in the next ten or even twenty years, change the relationship between itself and the city, consumers and brand leaders, and build differentiated core competitiveness in line with its own positioning.
China Retail Technology Service Providers Directory (2023).
In order to enable retail enterprises to have a comprehensive understanding of the information of relevant domestic technical service providers, following 2020 and 2021, the association compiled a new version of the "China Retail Technology Service Provider Directory (2023)" this year, which includes more than 100 various technical service providers that provide services to the retail industry, including hardware services, ERP and cashier, business intelligence, marketing services, business design and other categories, covering the main retail technology service providers in the market. The new version of the directory is issued in a combination of print version + electronic version, which has become a tool for retailers to understand and select technical service providers, and a reference guide for technical service providers to choose ecological partners.
2023 Excellent Cases of Shopping Guide Services in Shopping Malls".
To further improve the service skills and quality of employees in the trade and retail industry and promote the high-quality development of the trade and retail industry, the China Department Store Commerce Association and the China Finance and Trade Light Textile and Tobacco Trade Union jointly carried out the collection and recommendation of excellent cases of shopping guide services in shopping malls for the third consecutive year, which received active support and response from associations, trade unions and commercial enterprises around the country, and submitted more than 50 cases, involving building brand image, creating a shopping environment, and providing innovative experience. In terms of doing a good job in shopping guide services, it focuses on the service innovation achievements of front-line shopping guides in the new era of commerce and retail industry, and plays a positive role in improving the service ability of enterprises and promoting the high-quality development of the industry.
CRM 3 based on digital operations0 System Construction Guide
CRM system is one of the core systems of retail enterprises, with the development of the retail industry and the continuous iteration of technology, CRM has gone through 10 and 20 upgrade, now CRM 3 in the era of digital intelligenceIn the 0 era, CRM should not only serve as a tool for archiving and one-way delivery, but also establish an efficient connection and interaction with consumers, and become the main position for content operation and the provision of targeted products and services. The association took the lead in drafting and completing this guide, which is rich in content and detailed to the actual needs of enterprises, and has been highly recognized by industry colleagues.
Guidelines for Data Security Compliance Management for Retail Enterprises
As a new factor of production, data has become an important national asset and a basic strategic resource for the development of China's digital economy. The scale of consumer data, transaction data, and commodity data of retail enterprises is huge, and at the same time, the data governance concept and architecture of retail enterprises are relatively traditional, forming a contradiction between large data volume, high requirements, and low governance level. To this end, the Association and Beijing Yingke Law Firm have drafted this guideline. Combined with judicial practice, the guide systematically expounds the relevant management requirements for data security compliance, and provides effective guidance for enterprises to carry out data-related work.
General Principles for the Application of Artificial Intelligence in the Retail Industry
In recent years, AI technology has developed rapidly, and the retail industry is one of the industries with the most widespread application of AI. At present, the application scenarios are constantly enriched, helping retail enterprises to continuously improve efficiency, reduce costs, improve consumer experience, and improve consumer satisfaction and loyalty. While AI provides services to the retail industry, there are also issues such as the security of technology use, legal compliance, algorithm and data security, privacy protection and ethics, employment and social equality, etc., which need to be paid enough attention and properly addressed to ensure that AI can truly play an advantage in the retail industry. In order to guide the industry to apply artificial intelligence technology legally and efficiently, and advocate the concept of "technology for good", the China Department Store Commerce Association took the lead in organizing the drafting of the "General Principles for the Application of Artificial Intelligence in the Retail Industry".