With the implementation of the "three-child policy", the mid-to-high-end MPV market has ushered in unprecedented business opportunities. Joint venture brands and Chinese brands have launched domestic models, among which the Denza D9 and Trumpchi M8 have become the most representative products. Last year, known as the "first year of the rise" of the new energy MPV market, the DENZA D9 attracted attention for its characteristics of providing plug-in hybrid and pure electric power, and its sales exceeded 10,000 units in March. In contrast, the Trumpchi M8 has shown a steady development trend, especially after the launch of the Grandmaster series models, which not only promoted the increase in sales, but also increased the price to more than 350,000 yuan. However, due to the lack of new energy labels, the Trumpchi M8 is still slightly insufficient in terms of sales potential.
Taking this as an opportunity, GAC Trumpchi recently launched the Trumpchi E9, which makes up for the "short board" of the Trumpchi M8 and paves the way for entering the high-end new energy MPV market. From the side, the Trumpchi E9 still retains many elements similar to the Trumpchi M8 Grandmaster series, such as the upper waistline connecting the front and rear headlights, making the side appear elegant and slender;The lower waistline that runs through the front and rear doors brings a greater sense of strength and unity. However, there is still a difference between the two in the side design, and the silver decoration of the Trumpchi E9 on the D-pillar of the Trumpchi M8 Grandmaster series is replaced by a more simple one-piece blackened design. The Trumpchi M8 Grandmaster series was once called the "Trumpchi version of Alpha", and its atmospheric appearance impressed.
The arrival of Trumpchi E9 has carried out a certain "upgrade and innovation" on this basis, and its final visual effect has attracted much attention, and many netizens said that "it is difficult to say in one word", I believe everyone will have different opinions. Overall, with the continuous rise of the new energy MPV market, the DENZA D9 and Trumpchi M8 have steadily ranked among the top five in the market segment. However, due to the lack of the blessing of new energy labels, the sales potential of Trumpchi M8 is slightly insufficient. The launch of the Trumpchi E9 will open the door for GAC Trumpchi to enter the high-end new energy MPV market, and its design upgrade and innovation have also attracted much attention.
This move will undoubtedly inject new vitality into China's mid-to-high-end MPV market and provide consumers with more choices.