The story of Xinhe in rural revitalization丨The password of a rich and strong county in the glasses

Mondo Three rural Updated on 2024-01-31

According to the statistics of Xinhe County Glasses Case Industry Association, at present, there are more than 400 glasses case manufacturers in Xinhe County, with more than 10,000 employees, more than 700 million glasses cases and decorative boxes produced every year, and the annual GDP exceeds 1 billion yuan. A number of enterprises have the right to import and export foreign trade, and their products are sold to more than 30 countries and regions such as the United States and Germany.

The glasses case industry in Xinhe County, Hebei Province has a history of more than 50 years, from a village collective industry to a family workshop, and then to a modern enterprise. A seemingly inconspicuous glasses box industry, what kind of "password" does it have to enrich the people and strengthen the county?

If you want to know the answer to this question, you have to go to the former Baoju Village. Su Xinjian, president of the Xinhe County Glasses Case Industry Association, told reporters, "In the early 70s of the 20th century, the former Baoju Village founded an eyewear factory in the name of the collective, and the glasses box industry in Xinhe County developed in one of the factories." ”

As a typical labor-intensive industry, the optical factory has absorbed a large number of rural laborers, especially women, the elderly and other idle laborers, improved the local employment and income level, and enabled farmers to achieve "leaving home without leaving their hometowns, entering factories without entering the city." ”

Villagers produce glasses cases in a family workshop in the former Baoju village. Photo by Su Kaiyang.

The glasses case industry has enriched the villagers and retained the young people. "There are very few young people in our village who go out to work, because they have an industry at home, and their income is probably higher than that outside. Li Yaowu, a 28-year-old villager, said that there are not a few people in the village who have made glasses cases for two or even three generations.

The Xinhe glasses case industry started with simple production conditions, gradually opened the national market with the advantage of low cost, and built a development pattern of "small commodities and large markets".

However, some problems also arise. Extensive management, low technology content, emphasis on scale and neglect of quality, these problems once became the bottleneck of the development of Xinhe glasses case. With the weakening of the low-cost advantage and the improvement of the market's requirements for product quality, the glasses case industry must be reformed.

This kind of machine is called automatic high-frequency machine, and like most of the machines in the workshop, we are customized according to production needs, which not only saves manpower, but also ensures product quality. In the production workshop of Hebei Lanchi Industry, General Manager Li Yingchun introduced the company's development over the years to reporters.

In 2007, Li Yingchun became one of the first entrepreneurs to go out of the former Baoju Village and invest in the development zone. After hundreds of equipment transformations, technical improvements and product upgrades, the glasses cases they produce have gradually won market recognition and gone abroad.

Workers rush to make overseas orders at an eyeglass case factory in Xinhe County, Hebei Province. Photo by Li Shiqiang.

The key to winning the favor of international customers lies in product quality and service awareness. Li Yingchun said, "The material, color, and size ......."As long as it is the customer's requirements, we try our best to meet them, and some orders before and after communicating with customers dozens of times before the mold is set. These products that are now exported have basically realized order-based production to avoid waste of resources. ”

After years of development, Hebei Lanchi Industry has been included in the series of small and medium-sized science and technology enterprises in Hebei Province, and the company's punch automation technology has also passed the national patent certification. Today, the company has an annual output of 30 million glasses cases, and 78% of its products are exported to the United Kingdom, the Netherlands and other countries, with an export value of 9 million US dollars.

Xinhe County has built a glasses decoration box industry cluster, absorbed more than 200 enterprises, and successively cultivated 5 leading enterprises above designated size with foreign trade import and export rights, such as Lanchi Industry and Xinmengda Box Industry. In recent years, the glasses case industry chain has been continuously improved, and the leather, cartons, iron plates, molds and other accessories industries have flourished, and the first glasses production enterprises have also been derived.

Workers operate automatic color printing machines in the aseptic workshop of Xinshikang glasses. (Photo courtesy of the interviewee).

Located in the Xinshikang glasses production workshop in Xinhe Economic Development Zone, Hebei Province, under the skilled operation of workers, the semi-finished glasses have completed the demoulding process.

The predecessor of the company was a glasses case manufacturing enterprise. In recent years, we have aimed at high-end manufacturing, introduced foreign first-class glasses production technology, and realized the leap from the production of low-end products to high-end products. This year, the second phase of the project with an annual output of 80 million pieces has been completed and put into operation, with an estimated annual output value of more than 200 million yuan. Li Ping, general manager of Xinshikang glasses, said.

Text: Su Kaiyang, Lin Huidong.

*: Su Kaiyang, Li Shiqiang.

*: Su Kaiyang, Li Shiqiang.

Poster: Su Kaiyang.

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