In the past two days, the news of Xiaomi's "tribute" to the pioneers of new energy vehicles has blown up the Internet. First of all, I want to solemnly explain that this is not fake news, not rumors, it is really Xiaomi's big boss Lei Jun, who personally released it on a social platform. He not only paid tribute to BYD, paid tribute to Huawei, but also paid tribute to Weilai, Xiaopeng, and ideals. I have to say that Lei is always a master, a master of marketing, a master of creating traffic, and a master of enterprise competition. Why do you say that, let me tell you one by one: first, create topics and raise your positioning. On the occasion of the release of Xiaomi Automobile, BYD and Huawei, the big names of new energy vehicles, operated a wave. not only has topics and traffic, but also is comparable to the masters, which has invisibly raised their coffee position. It can be said that "one benefit and one harm", and "one harm" has also been taken into account and solved. The second is to be modest and low-key, just in case. First take the initiative to pick up Huawei, BYD and other technology bigwigs, and hold up the new forces such as "Wei Xiaoli", and the province will be suspected of plagiarizing them in the future, so that netizens will compare them wave by wave. In that case, whether it is real plagiarism or fake plagiarism, water on the body is indispensable, and Xiaomi cars will inevitably get wet. In fact, with the development of new energy vehicles to the present, the technology is gradually converging in terms of appearance, "three electrics", interior, intelligent driving and so on. Latecomers will inevitably be suspected of plagiarism. Mr. Lei took the vaccination first, and this move is really high, really high.
In fact, Xiaomi's wave of operations, both in terms of timing and expression, is just right, which is difficult to argue. Mr. Lei expressed his respect for the pioneers of new energy vehicles, and at the same time expressed his expectation that he would work together with the bigwigs for the development of the country's new energy vehicles and science and technology industries. These bosses, at the same time as they were put on top hats, they were also brought with ""Tight Spell", how to oppose it?How to say "no"?Even Huawei, the boss of BYD, can only express his approval. The boss of "Wei Xiaoli", in front of Mr. Lei, I am afraid that he only has the share of "learning", and it is difficult to say anything. Besides, the specific situation of the Xiaomi car has not been disclosed yet, what do you say?
For Mr. Lei's operation, he can only praise it with both hands and admire it tightly. It's no wonder that people can make Xiaomi so big and donate 1.3 billion to their alma mater. For Mr. Lei's superpowers in business, I am not qualified to evaluate, and I am afraid I will not be able to learn it, that thing needs talent, and it can only be a "tribute". However, Mr. Lei's diligence and eagerness to learn from can indeed be learned and used for reference. There is not much to say about diligence, the title of "Zhongguancun Model Worker" is not given in vain. Just saying that he is good at learning and being good at summarizing and improving this point is worth "paying tribute" to. Actually, this is not Mr. Lei, not Xiaomi's first "tribute". The Internet has a memory, Xiaomi's tribute to Apple's past, as long as you search for it, the situation is very clear, and I don't need to repeat it. However, paying tribute to Apple is a passive move, a helpless response, and a crisis response after being questioned. But this time, before being questioned, it was planned in advance to prevent trouble. This beautiful tribute confirms that Xiaomi's ability to learn is beyond doubt. In addition, the effect of the two tributes is also different, "salute" the apple, that apple is silent, after all, it is an "imported" apple, not grown on a piece of land, the language is not understood, and the "tight mantra" is not understood. This time, the bigwigs from all walks of life who were saluted praised Mr. Lei's pattern and the situation of growing together is already thriving. Of course, today's "Xiaomi" is no longer comparable to that day, and today's Mr. Lei has just donated 1.3 billion, which is no longer comparable to that day. In addition to family affection, people still consciously or unconsciously respect the strong, which also proves the wisdom of "development is the first priority".
To be continued, it's New Year's Day, I wish you all a happy day.
At the same time, I would like to pay tribute to the heavy burden of private enterprises in 2023.
Looking forward to it, 2024 will be even better. I also expect that the Xiaomi car is not too expensive and you can buy one. Don't forget the original intention of "extreme cost performance".