Recently, another lighting product has become popular!This single product, also known as the odd light, has frequently appeared in famous scenes at home and abroad, such as the National Centre for the Performing Arts and the Shanghai K11 Art Center, especially in overseas markets.
In fact, as early as ten years ago, this single product had aroused strong attention in the market.
The reason is that in 2014, this product received the attention and investment of Hong Kong financial giant Li Ka-shing, which also triggered a "lighting into gold" effect in the Hong Kong market at that time, prompting the stock price of many lighting concept stocks.
What exactly is the magic of this product?Can it attract Li Ka-shing's investment?
Personalized products detonate new trends
Splicing lamp, as the name suggests, is an LED light board that can be assembled at will. Most of the splicing lights on the market are composed of LED light panels, power cords, controllers, and connecting sheetsIt can be freely spliced into different patterns on the wall.
In 2018, the e-sports industry began to flourish, and the splicing lights used brilliant lighting changes to create a different competitive atmosphere, so they were the first to become popular in overseas markets, and most game anchors will choose the splicing lights as decorations in the live broadcast room, which indirectly enhances the popularity of the single product of the splicing lights.
Overseas**Evaluation of splicing lights**.
In recent years, China's e-sports industry has developed rapidly, and in 2020, the Olympic Council of Asia announced that e-sports will become an official competition of the Asian Games, and more and more people have paid attention to the huge e-sports industry.
Because the splicing lamp can constantly change the color of the light according to the sound effect, most e-sports stadiums choose the splicing lamp as a decoration to create a sense of atmosphere, which also makes this single product enter the field of vision of young people.
In the 21st century, people's aesthetic concepts are changing with the changes of the times. This trend represents innovation and diversification in the field of home lightingThe non-main light solution is highly sought after by the post-90s and post-00s for its flexibility and personalization.
Compared with the traditional single aesthetic home decoration, young people prefer a different, "freely customized home", and the single product of splicing lamp has also accelerated the pace of entering the home furnishing market at this time.
In addition to the name of the video lamp, it is also known in the market"Odd light plate"., the name was proposed by Nanoleaf. Nanoleaf is a technology company that develops smart lighting products, and has developed the first generation of strange light panels "Aurora".
Attract Li Ka-shing?Climb aboard the National Centre for the Performing Arts
With the blessing of "smart" elements, the smart light board is not only used as an atmosphere lamp, but also has multiple "hidden functions".
The smart odd light board is inThe light board splices the shape, color, light flow mode, rhythm and other aspectsIt can be customized by the user, which can not only make the shape of the lamp more changeable, but also link the intelligent control system or Apple Siri for voice operation.
These features allow the strange light board to be used as a family audio-visual entertainment companion, an atmosphere artifact, and a parent-child interactive toy, realizing real-time interaction between lights and users, creating immersive viewing or game atmosphere lighting, and enhancing the sense of experience. The emergence of odd light board has also promoted the rapid progress of lighting in the direction of more personalized and intelligent.
It is worth mentioning that Nanoleaf, as a pioneer in the field of intelligent strange light boards, just launched splicing lamp products in 2014It received investment from Li Ka-shing's Harbour Investment Group.
In 2014, Li Ka-shing introduced the splicing lamp to reporters.
At that time, the staff of Cheung Kong Group would send 100 "gadgets that could make a big difference" every week to the group's headquarters on the 70th floor in Central, Hong Kong, for Li Ka-shing to choose from.
Li Ka-shing did not choose to invest in nanoleaf on a whim, and the concept of smart home was rapidly emerging at that time, Li Ka-shing saw the business opportunity first, developed the world's first nano-LED lamp one step earlier, and searched for smart lighting products worth investing in. This triggered the effect of "lighting into gold" in the Hong Kong market at that time, and the stock price of many LED lighting concept stocks, and even the stock price of TOM Group was pushed up by more than 10%.
In addition to "showing their talents" in home life, smart odd light panels have also been used in art exhibitions in recent years to create "visible sounds" through the change of light colors.
The scene of the National Centre for the Performing Arts' "The Shape of **".
In 2022, the National Centre for the Performing Arts and the ** Academy of Fine Arts will jointly launch the "The Shape of **" synaesthesia journey series exhibition. The 336 pieces of intelligent light panels installed in the National Center for the Performing Arts are calculated according to the rhythm and melody of different ** through artificial intelligence algorithms, and then the corresponding evolution effects are realized through different embedded programs, so that ** and color animation complement each other, the sound is "audible color", and the color is "visible sound", this unique form of presentation has won praise from the audience.
In addition to the launch of nanoleaf's strange light board products, Yeelight, as one of the representative companies of smart lighting, is easy to comeIt also launched a series of products of "Smart Magi Strange Light Board".
In the **Double Eleven** in 2023, Yilai's "Smart Qiguang Board" will be in the top three on the sales list of ambient lights;Mijia Ecological Smart Home has also launched the same type of Huizuo Huiguang board products. In the hot concept of smart lighting, the smart light board that meets the individual needs of young people is receiving more attention from smart lighting companies.
In the wave of technology, smart lighting products have not only changed our home experience, but also shown infinite possibilities in the field of art. From home decoration to art exhibitions, the intelligent odd light board presents an audio-visual feast through the perfect combination of color and **.
With the continuous evolution of technology, lighting is no longer limited to lighting functions, butBe a leader in creating atmospheres and interactive experiences, bringing more possibilities for future life.
Text Editor: Xiu Xiu.
Editor: Bosom friend.
This article is an original article by Guzhen Lighting Media.
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