Fashion is not only a decoration, but also an attitude, and Yishion has always adhered to the comprehensive fashion concept of clothing design, production, procurement and marketing as its core business since its establishment in 1997. It is also with this attitude as the core that it has become a leader in the fashion trend.
Yishion advocates "fashion suitability" and is positioned at young people who pursue fashion and comfort. It has always been committed to providing consumers in the new era with diversified and high-quality fashion apparel products, covering **, children's clothing and youth clothing and matching, bringing multi-scene dressing experience and new aesthetics of lifestyle for young people aged 22-30 and those who pursue comfort and fashion between the ages of 18-35. The brand has always adhered to the principle that true fashion is not a complicated pile-up, but a simple and perfect taste. Therefore, looking back at the brand's activities in recent years, we can see the power of simplicity and individuality in each design and every activity of Yishion, which can be interpreted horizontally and vertically.
The brand value is constantly deepening and connecting with the youth group more and more closely. On September 14, 2020, Yishion joined hands with contemporary artists to light up Xi'an, a city known as the "ancient capital of dynasties". The cross-border art installation works of co-branded artists Chen Cheng and Ding Wenqing exhibited at Xi'an Cityport have created a "Chaoxi'an Pure Space". With the integration of modern design with mountains and clouds and futuristic sense, and the modern context of clothing with the city as the background, it has opened a new chapter for the integration of fashion and art. In 2021, Yishion issued an attitude declaration of "I am completely free" for young people with a pure alliance with Fidodido, expressing the resonance of young people who stay alive and go to love. 2022 is a year for Yishion to make pure efforts, Snow White and the Seven Dwarfs collaboration series, Minions co-branded series, and Fillet Cat co-branded series, the trend of cross-border co-branding has never stopped, constantly enriching the brand connotation and enhancing the brand influence.
The brand is constantly trying and exploring, and its expression is broad and diverse. Yishion advocates a comfortable, fashionable and confident dressing concept and life attitude, and is highly sought after by young peopleIts Y:2 brand integrates artistic aesthetics into daily life, so that fashion is no longer high;Its teebox brand dares to innovate and try, likes to break the law of conformism, and constantly brings visual impact and freshness to customersIts Yishion Kids brand brings a more cute, childlike, colorful and confident perfect experience to childhood life. The four brands uphold the same fashion language and explore their own unique expressions on different tracks.
The brand design is both classic and modern, and the ingenuity of tradition and fashion collides - Yishion is not only a fashion brand, but also a kind of pursuit of new wear aesthetics and new life aesthetics. In the future, Yishion will continue to be committed to providing consumers with a higher quality fashion experience and leading the new trend of urban life.