Compared with the past pet raising behavior, the mentality of today's shovel officer has undergone earth-shaking changes, and all the daily life of pets has become the homework of the shovel officer's in-depth study. Because of this, the "IT economy" track is becoming more and more popular. Among them, pet food is the largest and most potential market in the "IT economy" track. Data shows that in the past 10 years, the compound annual growth rate of pet food has been as high as more than 30%.
However, pet food is not a new category, how can brands create differentiated market value in the new wave of consumption and make themselves rise?With 21 years of experience in pet food research and development, Birigi has brought answers to the market and consumers.
Founded in 2002, Birigi is a pioneer in China's pet food industry, engaged in the research and development, production and sales of a full range of cats. In the same year that the brand was created, Birigi launched the Nori series of dry foods, and three years later launched the Nori series of wet foods. In order to be more in line with the dietary nature of pets, in 2009, Birigi founded the Kaifanle brand and gained a group of loyal fans.
Birigi Kanayama Plant).
In 2014, Birigi built a pet food production plant with Nordic standards in Jinshan, Shanghai, and believes that the establishment and audit of the factory represents a norm, which to a certain extent represents the quality of the product. After that, Birigi also set out to establish a pet food production base in Heze, Shandong Province, in order to ensure the food safety of pet food from the source. In the following years, Birigi successively created the Lingcui brand, the ...... of the wet and dry seriesGradually improve your product category.
In terms of raw materials, Birigi selects local raw material suppliers as much as possible, and the screening conditions have a total of 418 standard requirements in 20 major items, and surprise inspections are carried out every year, which is demanding. In terms of production technology, in 2014, it was put into production in excess of EU standards and introduced Industry 4After 0 automated production lines, the Birigi factory now has industry-leading technologies such as direct filling and puffing of fresh meat, vacuum spraying, and nitrogen filling and preservation technology. The application of these technologies not only guarantees the uniqueness and quality of the product, but also provides better satisfaction for the nutrition and taste of the product.
To make products, in addition to paying attention to raw materials, technology, etc., we should also consider how to reach consumers at a deeper level. To this end, Birigi began to try to dialogue with contemporary young pet owners in a younger way, by organizing pet exhibitions, KOL factory visits and other activities, seizing every opportunity to dialogue with young consumers, so that Bi Rigi can be seen and recognized.
The Chinese pet market is still growing and has great potential for the future. As pet owners in China continue to focus on the health and well-being of their pets, there is an opportunity for domestic brands to gain more market share by continuously improving product quality and diversifying their options.
As a leader in the pet food industry, Birigi is willing to work with all domestic pet food brands to bring more joy and happiness to pets around the world.