New Year's Eve marketing has always been a battlefield for major brands, in addition to playing the welfare card, emotional-oriented New Year's Eve activities are also regarded as an important means to occupy the minds of users. Especially as digital technology becomes more and more advanced, Cyber New Year's Eve, which integrates multi-first sound and light, as well as digital virtual technology, has gradually become the darling of young people with its changing light and shadow and immersive flow experience.
On the last day of 2023, after contracting the joy of 500 million people for a whole year, the happy baton of "Egg Boy Party" was passed to the Paradise Carnival Chinese New Year's Eve show. Eggboy Island, which carries the joyful social tone at the core of the game, is surrounded by dazzling lights, rising fireworks and carnival-style floats, whether it is virtual or real, from different places to the same city, warm watch or side by side, 500 million users are tightly linked, a region-agnostic, warm flow of cyber Chinese New Year's Eve jubilation.
Not only black technology, Egg Boy Island is happy and heartfelt on New Year's Eve
In the past year, "Egg Boy Party" has won titles such as "Happy Home" and "Social Paradise" because of its family atmosphere that accurately captures the emotions of users of all ages. It can be said that the 500 million happiness precipitated by Egg Boy Island, as well as 500 million social relationship links, fit the New Year's Eve atmosphere to the greatest extent from form to interior, and it is no wonder that the 2024 New Year's bell has not yet rang, and the islanders have been surrounded by water on the island, I believe that this emotional effect will soar to the highest point in the countdown stage, after all, in creating joy for users, "Egg Boy Party" has never missed, and it is difficult to meet opponents.
In order to lay out the most beautiful and flower-like Chinese New Year's Eve scene, "Egg Boy Party" has already planted the seeds of happiness through the previous UGC annual event Paradise Carnival. With the support of the original + co-creation and PGC+UGC dual-spindle development model, "Egg Boy Party" has created a grand virtual park with users, accurately slicing the common memories of 500 million users, and connecting the keywords of UGC development in 2023 with activities such as the Park Carnival Island Experience, Park Ride, Hello, and Park Time Train composed of super craftsman booths and vehicles.
Starting from the warm-up H5 Park Time Train, by recalling every wonderful moment of the user's experience in the park, presenting the growth and harvest of the past year, brewing a sip of wine full of the fragrance of memories, and tasting the taste of life under the gallop of the times.
In the continuous stopping and starting of this time train, users will also traverse more warm, tacit, or novel highlight moments. And in the final terminus, the Paradise Carnival Island, every brick and tile is the condensation of the user's imagination. Here, you can drive the vehicle carefully built by the creator, while enjoying the ingenuity of the super craftsman's booth, from wandering in the secret land of traditional culture to wandering in the art gallery, from experiencing the darkest moment of the depressed group to discovering a broader link with the world, different creative styles, different value cores, better projection of the public emotions seeking a sense of belonging, so that everyone's feelings can be seen here, promote the deep interaction of personal spirit, and become a haven for the soul.
Meanwhile. The user's emotion, which is constantly being pushed up, has ushered in a better landing in the park, and Hello has ushered in. In the past year, Egg Boy Party has produced more than 100 million park maps, with an average of 3 per second8 new maps with over 70 million hours of creative time. Based on each other's annual atlas and annual play tags, Paradise Pair, Hello can automatically match pairs with similar hobbies, and play together tacitly in the common interest matrix, further extending the echo of Egg Pair culture.
In addition, the all-weather limited-time theme float parade extends this "road of memories" to the hearts of users. Following the party season-themed floats with popular characters such as the popular idol Yaoxing and the well-known jungle adventurer Xiao Sa, the bits and pieces converge into a sea of joy, awakening the body, mind and soul that each user has delivered here.
From diversified gameplay to open the way to promote user emotions to continue to rise, the highlight of the Egg Boy Island New Year's Eve Light Show is as the double carrier from the form of this Chinese New Year's Eve to the inside, overturning Egg Boy Island with happiness. It is reported that the light show not only blooms the art of light and shadow, projecting a variety of patterns, but also integrates holographic projection technology to create a surreal shocking scene, and there are more mysterious top streams to break the virtual and real barriers, full firepower, bringing a performance that overturns the audience, it is foreseeable that this New Year's Eve light show with light chain heart, heart for heart, will leave indelible emotional memories for 500 million users, with the first ray of dawn under the warmth of the egg boys, and it is also illuminating the new future of "Egg Boy Party".
Behind Cyber New Year's Eve, the emotional penetration and glue of virtual entertainment bodies
New Year's Eve is a social and cultural concept that integrates a variety of psychological images and has multi-level emotions. Outwardly, it inspires a sense of satisfaction and pleasure because people gather to celebrate, while internally it triggers expectations based on a shared vision and deepens the sense of belonging from the individual to the group. In other words, behind the full sense of cyber New Year's Eve ritual of "Egg Boy Party", it also follows such an emotional context, which goes hand in hand with the release of emotions and sublimation, and infiltrates virtual entertainment with interpersonal relationships and emotions.
In fact, "Egg Boy Party" is not only the originator of domestic party games, but also the builder and promoter of the concept of national family carnival, with the ability to nurture all universal emotional values. In the game, the first stop for every user is Egg Boy Island, which does not require any external trigger mechanism, and can go from strange to familiar through the minimalist hug action, explore more interactive scenes together, and open the door to happy socialization. Whether it's a tour around Egg Boy Island with an egg boy, or a happy party at the kind invitation of a stranger, let every emotion find a harbor to dock.
In other words, "Egg Boy Party" is an open and inclusive social space, which can accommodate any kind of user's emotions and relationships, forming a pluralistic virtual life body. On this basis, through the "Happy Egg Boy Island" project, "Egg Boy Party" has launched more happy scenes and facilities to increase the endurance of the happiness of the egg pair, playing football, jumping plum blossom piles, creating**, bungee jumping, and swinging. Any kind of interaction based on real-world behavior can find a template in Egg Boy Island, which links to real individual emotions, brings users a subjective feeling of being satisfied, and further contributes to the game's all-encompassing social atmosphere.
The simple, efficient and direct social mechanism, combined with the continuous efforts of the official, makes the pure happiness of Egg Boy Island more deeply rooted in the hearts of the people, and integrates with the gameplay system of "Egg Boy Party" to form an enhancement of the positioning of the family carnival. Whether it's the true feelings after winning the championship at the peak party with eggs, or the special eggs, set!Double the happiness in the gameplay, or open a four-person party from the "Egg Boy Garden Party" to embark on a novel journey, the rich and diverse content always maintains the focus on the user's emotions, making the happy narrative of "Egg Boy Island" continue.
And every tumbling and collision of the egg pairs in the level scene is also constantly approaching perfection with the launch of the official Perfect Party Program. By building a public domain voice platform, collecting every feedback from users, the official responds to every love with the position of becoming a user, continuously optimizes the iterative party experience, and forms an ecological operation pattern with sinking discourse power and two-way supervision, forming the same frequency resonance with user experience and feelings, and driving the sublimation from content to emotion. In addition, along the content development track of original + co-creation and PGC + UGC, "Egg Boy Party" can open up a new situation of user experience in the form of co-creation and happiness.
As a virtual entertainment body built by digital technology, "Egg Boy Party" can deeply capture the emotions and emotions of users from the social mechanism to the content system, and form a connection with it. It can be said that the game has thus become happiness itself, a totem of the brand spirit, and a cultural symbol of the brand, without deliberately exerting influence, naturally infiltrating the spiritual world of 500 million people - transcending the barriers of physical distance, regional cultural differences, and individual pursuit of similarities and differences, forming a community of "you are happy, I am happy". To put it bluntly, the New Year's Eve carnival on Egg Boy Island is rooted in its own sociality and the product of the public mood.
Conclusion
From the beginning of the year to the end of the year, "Egg Boy Party" continues to lead the cross-circle trend with its national family atmosphere, diversified content power, and UGC creative power, and is the undisputed party master, bringing positive inspiration to the entire industry, and also attracting some successors to draw inspiration from it and create their own track territory.
However, the leading point of "Egg Boy Party" is that it can always keenly find the intersection point with users in sincerity and empathy, so that its development territory is wider and wider, and it has injected more new inspiration into the evolution of the track. Taking this Egg Boy Island New Year's Eve event as an example, it is not so much about pushing the industry miracle of the brand from 0 to 100 million to 500 million to the highlight moment, but rather to cherish the user's emotions as always, and gather the power of time to engrave a 2023 memoir belonging to the user, so that everyone can firmly hold the happy tail of 2023 and embrace the new year in the flower-like light and shadow.
Flowers are full of flowers, and everything is new, which is the future spectrum of "Egg Boy Party", which will also change endlessly.