Why did Lan Patrol let Wu Jing endorse him? Vapor marketing

Mondo Cars Updated on 2024-01-29

FAW-Volkswagen patrols

Auto-first|Liu Tianming

On December 6, FAW-Volkswagen officially announced that Wu Jing became the spokesperson of its large-scale flagship SUV family members, Lanjing and Lancun, and the two sides joined hands to pay tribute to every "superhero" in life.

As a well-known film and television actor, film director, screenwriter and producer in China, Wu Jing has created many classic film and television works and screen images. On the screen, Wu Jing's tough and brave character showed strong strength and tenacious determination, which deeply moved the audience; In life, Wu Jing has infinite care for his family and friends, and his warm and warm image has won people's respect and love; A few days ago, in a movie roadshow, Wu Jing's sentence "It is important to protect the people around you" made the audience feel the power of warmth.

Similarly, as a family member of FAW-Volkswagen's large-scale flagship SUV, the "warm" and "hardcore" rangers not only help every car owner achieve their own pursuits, but also support many users to become "superheroes" who can take care of their families and please themselves in life.

Lanjing is a 6-seater and 7-seater large flagship SUV owned by FAW-Volkswagen, adhering to the value proposition of "taking the world in the heart, becoming a great success", and with 6 seats and 7 seats, each seat should be a "first-class seat" unique design, becoming the best choice for large family users. In addition to the driver-centric all-digital intelligent cockpit and imported from Germany 2The 5T V6 engine, DQ501 gearbox and the sixth-generation BorgWarner-Haldex four-wheel drive system allow the driver to fully feel the driving feeling of the integration of people and vehicles, the 6-seater version of the Range is more suitable for traveling with the elderly, and is equipped with more noble and comfortable executive second-row aviation headrest seats, which can further meet the higher needs of the elderly for the comfort of the second-row seats.

The 7-seater version of the Range can meet the needs of large families traveling with both parents, with large space and independent air outlets, USB charging ports and cup holders, so that third-row occupants can enjoy the same all-round comfort experience as the front row. In addition, the seat layout is as flexible as a Rubik's cube, ensuring a comfortable front space while passing the first.

The second and third rows of seats can be folded down on demand, and a "large flat" with a depth of more than 2 meters can be obtained, and the whole family equipment can be installed anytime and anywhere. In addition, the strong extensibility also allows the range to build an outdoor "three-room loft" through the combination of the top tent of the roof rack, the flat space expanded by the back row, and the rear tent even when camping in the wild, making exquisite camping possible.

Lancun is a "hardcore five-seater SUV" launched by FAW-Volkswagen for China's young and cutting-edge people, "experience is charm" is its value proposition, and it is also its support for users to chase mountains and seas, boldly explore every place they want to go, and complete the hardcore expression of their hearts. Since its listing more than a year ago, Lancun has relied on the "hardcore appearance" formed by the powerful "bull running shape" and the combination of lights with fire as the creative origin; 330TSI + 2WD 380TSI + 4WD two ** power combinations, 4MOTION intelligent four-wheel drive system and Active Control 7 driving modes to build the "hard-core control"; The 2980 mm ultra-long wheelbase and the "hardcore space" created by the ultra-wide body are outstanding charms, accompanying users to "conquer the world and conquer the world".

To truly enter the user, it is necessary not only to enter the user's car scene, but also to enter the user's lifestyle. If the "double-packed" model has entered the car scene of different users with its warmth or hard-core characteristics, then through Wu Jing's endorsement, it has established a deeper emotional connection with the user, and has entered the user's personalized lifestyle with a highly tense expression.

In addition, FAW-Volkswagen opened the year-end closing "big gathering", placing an order before December 17, that is, you can enjoy a thousand yuan red envelope, and have the opportunity to become a super koi, up to 12,012 yuan red envelope.

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