If you pay attention to Chery, you should be no stranger to the iCar 03 car, after all, from the beginning of the new brand to the debut of the first model, Chery attaches great importance to it. And after more than half a year, icar 03 finally announced its own pre-sale**, 12980,000 yuan to 18580,000 yuan, a total of 6 models.
As a pure electric SUV with off-road attributes, ICRA's product strength is actually not bad. Needless to say, the retro square box shape is very recognizable, and it is also equipped with all-aluminum girder + electronically controlled four-wheel drive, plus 540-degree panoramic image, Qualcomm Snapdragon 8155 chip, L2 level assisted driving, electric tailgate, automatic parking in place, track reversing, external discharge, creep mode and tank turning and other functions, it is indeed competitive at the price of more than 100,000.
From the perspective of positioning, icar 03 is also a people-friendly route, aimed at those who can accept new things and new brands, the pursuit of personality and fashion, "purse" is not so rich young consumers, occasionally on a whim can also go outdoors to go wild, so it seems that this car still has its own unique charm, after all, there is no pure electric off-road SUV on the market, the arrival of icar 03 obviously makes up for the gap in this market.
It's just that there is a question mark over whether the icar 03 can explode, because the ** span of this car has reached more than 60,000, and if you carefully study the configuration table, you will also find that there are actually a lot of careful thoughts hidden in it.
For example, the price is only 12The entry-level model of 980,000 yuan is mainly a "gimmick", although it is not as entry-level as the joint venture car, but it is equipped with a few functions. In the field of 130,000 level, it has no sunroof, no front and rear side airbags, no 360-degree panoramic image, no wireless charging of mobile phones, no external discharge, etc., and the car machine chip also uses the Snapdragon 6155 chip, which is obviously a version launched in order to lower the price.
Even if it is 14980,000 version, as the top configuration of two-wheel drive, it is only more 360-degree panoramic image, 540-degree transparent chassis, panoramic sunroof, external discharge, soundproof glass and other functions, such as full-speed adaptive cruise, L2 level assisted driving, off-road mode, creep mode, tank turning is not equipped, that is to say, it is more difficult to pull out off-road driving, which is clear that it is open in the city, and the product power of icar 03 is not so strong.
After all, when it comes to pure electric compact SUVs suitable for running in the city, we have to mention the "overlord" in this field - BYD Yuan Plus. Like the price of 13The 980,000 transcendent version not only has 360-degree panoramic images, 540-degree transparent chassis, panoramic sunroof, external discharge and other functions, but also has more L2 level assisted driving, and the motor torque is also 90N·m more than that of ICAR 03, plus its pure electric range has reached 430km, compared to ICAR 03 only 401km of pure electric range, who is more competitive It seems that there is no need to say much.
In addition, the dual-motor version launched by the iCar 03 is not as strong as imagined in terms of cost performance. Priced at 15980,000 four-wheel drive long-range version, pure electric range has been increased to 472km, but it is also not equipped with L2 assisted driving, which is a little uncomfortable for young people who pursue intelligent driving, and the dual-motor version of the zero hundred acceleration score reached 65 seconds is not enough to meet the needs of many people for off-road vehicles.
As for the price 18The top version of 580,000 is obviously richer, but with this price to buy the top configuration, people might as well choose other better models, such as the preferential tank 300, which is stronger in off-road ability, and the cost performance after the price reduction is also good. Moreover, icar 03 this car also has a very fatal point, that is, its space is too small, the wheelbase is only 2715mm, sitting is obviously very aggrieved, for Chinese people who like large space, icar 03 is not enough at this point.
Write at the end
I have to admit that in the field of pure electric off-road SUVs, the iCar 03 really has very few competitors. But judging from the price it gave, it is not as sincere as imagined, the entry-level version of the model is only suitable for opening in the city, but its competitiveness has also been greatly reduced, after all, the Yuan Plus, which is also suitable for urban driving, not only has a certain terminal discount, but also has a battery life, space, and configuration is better than icar 03, if you do not pursue a more personalized design, then consumers must be more willing to trust BYD. The more expensive dual-motor version is not so outstanding in off-road performance, plus there are only a handful of people who like off-road, and it is also a big challenge to break through with pure electricity.
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