Not long ago, India's new energy brand **INYA announced that it would use Jaguar Land Rover's EMA architecture to produce a high-end electric car.
The renderings look sci-fi and futuristic, but the press conference was a full ppt, and there was not even a decent model. Coupled with the body lines, the B-pillar design, and the pair of doors, the whole body exudes the atmosphere of Boss Jia's ff91.
But then again, Indian-made, luxury cars, why do people feel a little unbelievable when they hear it?
After all, when it comes to Indian cars, all that comes to mind are those seriously overloaded small broken cars, which have nothing to do with high-end and luxury.
This is not all the stereotype of the neck brother, the fact is that India's per capita income is only a little over 1,000 yuan. Even in the more affluent urban areas, the average salary per capita is only around 2,500 yuan.
So in India, cars are definitely a high-end commodity that only a few people can own. According to India**, for every 100 Indians, there are only 2 cars.
As for more expensive luxury cars?It was a big toy that only belonged to the spires of society.
For the average Indian, the car that is most accepted by them is the Suzuki Alto of various years. That's right, it's the "Alto" in the QQ space to grab the parking spaceThe main thing is "not beautiful, but cheap".
Similar to Suzuki are Hyundai, two companies that account for almost 60% of India's car market with just the small cars that have been eliminated in other markets.
The main reason why these affordable joint venture cars can be popular in the Indian market is that India's own brands are even more unfavorable, and they make many things that are almost impossible to call cars.
For example, the parent company of **INYA, the father of Land Rover, the "Light of India", and the "largest car company in the East" Tata Group are mentioned at the beginning.
There are many legends about it, but the most famous must be the purchase of two British brands, Jaguar and Land Rover, from Ford for $2.3 billion in 2008.
This has given domestic netizens a false impression that Tata is a large car company that, like Geely, has achieved its own technology accumulation through the acquisition of European brands.
This is a big misunderstanding.
Just a year after the acquisition of Jaguar Land Rover, Tata completely ignored the advanced technology of the West and resolutely launched a small car called the nano.
The Indians have given the car a romantic story: one day, the founder of the Tata Group, Jamshetji Tata, saw a couple on a motorbike with two children on a rainy day, and he felt their insecurity and discomfort. Therefore, it is determined to make a cheap, safe and comfortable car for India, suitable for family use.
The car was built, but it seemed to satisfy only one thing: cheapness. It has nothing to do with safety and comfort.
In India, you can buy a nano for only 100,000 rupees, which is converted into more than 8,000 yuan, which is more than half cheaper than similar products.
But if you really want me to evaluate this car, it is to remove the most valuable Niu Niu from the ox cart, replace it with an engine and add a cover, half a catty.
Don't believe it, in order to save costs, this car has no air conditioning, no power steering, no exterior mirrors on the passenger side, no ABS, no airbags, no side impact beams, no bumpers, and even no dashboard. This cost reduction method, any car company will be ashamed of itself.
As for handling, safety, and space, all of them are non-existent, and according to the fine Indian tradition, the roof is more comfortable than the inside of the car.
Look at the roof of the car, and the anti-skid strips are specially arranged for the sitting, which is very intimate.
But it's such a car that the Tata Group even fantasized about letting it enter the Chinese market.
Maybe that's the honey confidence of Indians. If you really come to China, it is estimated that you don't need a serious car company, and the old man will be able to clean it up.
And there are marginal Indian car companies like Tata, as well as Mahindra which makes tractors, Hindustan that makes official cars, and Ashokreland, which makes trucks. Everyone is waiting to rely on India's super large population base of 1.4 billion to build an old affordable car and sit on the ground and count the money.
Invest money in developing new technologies?Inexistent.
Car companies are so reluctant to forge ahead, and India's ** is in a hurry.
After the incumbent ** came to power, India has spent more than 1 billion yuan to subsidize electric vehicles. Want to emulate the mysterious neighbors on the side and achieve corner overtaking through new energy. India's energy minister even shouted: "By 2030, all roads in India will have to be electric vehicles. ”
When Prime Minister Modi visited the United States, he also met with Musk to persuade Tesla to build a factory in India and drive the upgrading of the local industrial chain.
But this road may have been cut off by the Indians themselves long ago.
In June this year, the Indian Enforcement Agency first froze Xiaomi's 4.8 billion funds, and then India's Jindal Southwest Group acquired SAIC MG shares at a cabbage price. Musk, the world's richest man, must also be looking at these acts of "crossing the river and demolishing bridges" against foreign capital.
So if you take a closer look at the sharp reviews of Indian cars, it seems that there is nothing new of its own except for sneak attacks on foreign capital.
As for the beginning when the Indians said that they wanted to build a luxury tram with the Jaguar Land Rover chassis architecture?Pull it down.
From Xiali, QQ, and Panda, which used to sell 350,000 yuan, to the current million-level Yangwang U8, Haobo SSR, and 001 FR, Chinese car companies have been exchanging technology with the market for nearly 30 years.
On the other hand, India now has no technology, no talent, and is still unwilling to learn Xi in a down-to-earth and humble manner. Build a top-of-the-line luxury tram?Either you are living in a dream, or you just want to make money by PPT.
But with Boss Jia's experience, foreign adults shouldn't be stupid enough to jump twice in the same fire pit, right?